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Effortlessly Connect Twitter and Branch for Unified Data, Enhanced Insights, and Smarter Marketing Decisions
Link Twitter and Branch data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Twitter is a social media platform that allows users to share short-form content through tweets, facilitating real-time conversations and trending topic discovery. It supports multimedia attachments like images, videos, and polls, enabling dynamic engagement. With features such as Spaces for live audio discussions and advanced search filters, Twitter serves as a critical tool for marketers tracking brand sentiment and audience interactions.
In the context of marketing, 89% of marketers say inconsistent data causes misalignment, making Twitter's rich, time-stamped data streams valuable for precise analysis. Integrating Twitter data with Improvado significantly increases analytical productivity by 2-3×, streamlining data collection and normalization to deliver actionable insights faster. This integration helps marketers overcome data fragmentation and optimize campaign strategies effectively.
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Branch is a comprehensive mobile linking and attribution platform designed to deliver accurate user journey insights across devices and channels. It helps businesses improve marketing ROI by connecting data from app installs, web visits, and in-app events to create a unified view of customer behavior.
By integrating Branch with Improvado, companies can handle unlimited data volumes with sub-second loading times, ensuring real-time analytics without lag. This combination enables marketers to make informed decisions quickly and scale campaigns effectively across multiple platforms.
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The Twitter + Branch dashboard offers a consolidated view of your marketing performance, simplifying data analysis across platforms. It enables quick identification of key trends, helping you make informed decisions efficiently.
To set up the integration, connect your Twitter Ads and Branch accounts in Improvado’s dashboard, then configure data sync preferences to start consolidating campaign metrics and deep link attribution data automatically.
This integration provides unified reporting by combining Twitter ad performance with Branch’s deep linking data, enabling more accurate ROI analysis and optimized marketing strategies.
Improvado supports frequent data pulls to keep Twitter and Branch metrics updated, offering near real-time synchronization that aids timely decision-making.
Yes, Improvado allows customization of metrics and dimensions from both Twitter and Branch, ensuring that your dashboards reflect the specific KPIs your business tracks.
Improvado offers detailed logs and customer support to quickly identify and resolve data syncing errors between Twitter and Branch, minimizing downtime.
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