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Maximize Campaign Impact with Unified Data from Adobe Analytics and Marketo Engage Integration
Sync Adobe Analytics and Adobe Marketo Engage with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Analytics is an advanced web and mobile analytics platform designed to collect, measure, and analyze customer data across multiple channels. Its robust segmentation tools and real-time reporting enable precise tracking of user behavior, while predictive analytics help forecast trends and optimize campaigns. Despite these capabilities, analytics teams often spend 60-80% of their time on data preparation, limiting their ability to derive actionable insights quickly.
Integration with platforms like Improvado streamlines data aggregation from diverse sources, reducing manual prep and cleansing efforts. This results in a 5× faster time-to-insight, allowing analysts to focus on strategic decision-making rather than routine data management. Adobe Analytics combined with Improvado’s automation supports more efficient workflows and deeper analysis in complex marketing environments.
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Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It enables targeted campaigns and lead nurturing, improving conversion rates and accelerating sales cycles.
With advanced analytics and personalization, companies can make data-driven decisions that enhance ROI and streamline workflows. Integration with Improvado further reduces weekly reconciliation from 8 hours to 30 minutes, enabling teams to focus on strategy rather than manual reporting.
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This dashboard integrates Adobe Analytics with Adobe Marketo Engage, offering a unified view of marketing performance and customer behavior. It consolidates data streams into one interface, simplifying analysis and reporting.
Integration involves connecting both platforms via APIs or using a middleware like Improvado, which simplifies data extraction and synchronization between Adobe Analytics and Marketo Engage.
Combining Adobe Analytics’ behavioral insights with Marketo’s engagement data enables personalized marketing, better attribution, and improved campaign performance tracking.
Data sync typically happens via scheduled API pulls or through platforms like Improvado, which automate data collection and harmonize formats for smooth reporting and analysis.
Yes, Improvado aggregates data from both tools, enabling tailored dashboards and reports that align with specific business goals without manual data manipulation.
Common issues include API rate limits, data format mismatches, and maintaining data integrity, all of which can be managed effectively by using a solution like Improvado.
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