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Unlock unified data insights to drive smarter decisions and elevate customer experiences effortlessly.
Bridge Adobe Analytics and Salesforce data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Analytics is a comprehensive digital analytics platform that enables organizations to track user interactions across websites, mobile apps, and connected devices. It offers detailed reporting on metrics such as page views, conversion rates, and customer journeys, supported by features like real-time data processing, custom segmentation, and path analysis. In an industry where analytics teams spend 60-80% of their time on data preparation, Adobe Analytics streamlines data collection and normalization, reducing manual effort and minimizing errors.
Advanced integrations with Adobe Experience Cloud and third-party data sources allow for richer insights and more precise targeting. Its robust API capabilities facilitate automated data extraction and customization, which is crucial for in-depth analysis and reporting. By connecting Adobe Analytics with Improvado, teams can transfer complex datasets efficiently, decreasing reporting time by 75% and enabling faster decision-making based on accurate, consolidated data.
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Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations manage sales, service, and marketing activities efficiently. By centralizing customer data, it enables businesses to improve client interactions and streamline workflows, leading to increased productivity and better decision-making.
Its flexible tools support customization and integration with various applications, enhancing operational agility. When paired with Improvado, Salesforce handles unlimited data volumes with sub-second loading times, ensuring swift analytics and reporting for data-driven strategies.
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This dashboard combines Adobe Analytics and Salesforce data to offer a unified view of customer interactions and sales performance. It integrates web behavior metrics with CRM insights, enabling better decision-making. Users can track campaign effectiveness, monitor lead conversions, and identify user segments in real time.
Adobe Analytics can connect with Salesforce by syncing customer interaction data to provide a unified view of marketing and sales performance, often facilitated by platforms like Improvado that streamline data flows between the two.
Integrating these tools offers enhanced customer insights, improved lead tracking, and more accurate attribution, enabling businesses to tailor campaigns based on comprehensive data from both marketing and sales channels.
Setup typically requires API connections and mapping data fields between Adobe Analytics and Salesforce, with tools like Improvado simplifying the process by automating data extraction and synchronization tasks.
Data synchronization frequency depends on business needs but can range from near real-time to daily updates; Improvado supports flexible scheduling to keep data fresh and actionable.
Yes, Improvado allows customization of data pipelines to include custom fields from both Adobe Analytics and Salesforce, ensuring all relevant business metrics are captured accurately.
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