My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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Content marketers face similar problems

In order to increase PageRank, it's necessary to track how different pages perform in search engine results and quickly identify categories or single pages with declining or rising trends.

SEO dashboard

This dashboard will allow you to:

  • Understand which keywords you need to double down on
  • Check if certain pages need to get more backlinks to improve results
  • Monitor how different SEO pages perform
  • Identify whether any page/category has a declining or rising trend

The combination of data from Google Analytics and Google Search Console in one dashboard allows you to better analyze marketing performance and increase the speed with which you make marketing decisions.

Key metrics to track

  • Sessions. A session is the collective actions of a user during a set period of time on your site. It begins when they arrive and ends when they either completely leave the site or if they remain inactive for 30 minutes. One person can have many sessions on your site within one reporting period. It’s important to note that sessions do not represent how many unique users have visited the website
  • Unique visits. Unique visits represents the total number of distinct individuals who access your site during a given reporting period
  • Pages Per Visit shows you the average number of pages visitors viewed on your site within a session
  • Average Visit Duration shows you the average amount of time visitors spend on your website within a session
  • Time Spent Per Visit is the average time a user spends per session

With these metrics, you’ll be able to:

  • Identify topics that lead to a higher number of pages per visit, so you can produce more similar content
  • Improve stickiness and fix up underperforming keywords

Track SEO keywords ranking

SEO marketing dashboard example

This graph allows you to analyze the number of clicks and average position of your search keywords.

Analyze pages by category

SEO marketing dashboard example

If you have many landing pages on your website, group them and analyze visits and goal-related data. This approach will help goal-related analyze the dynamics of key metrics at a glance, all in one diagram.

You’ll see which groups get higher traffic and the conversion rate by different goals, which will allow you to evaluate the quality of the traffic a landing page gets.

Track backlink pages ratio

A backlink is the link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important for SEO.

Evaluate the number of external links in one spreadsheet.

SEO marketing dashboard example

Analyze trends by category

SEO marketing dashboard example

Analyze the dynamics of traffic by different groups of content. Monitor visits to different parts of your website's pages.


How to build this dashboard without Improvado

  1. Extract sales data from Google Analytics and Google Search Console
  2. Bring all data together in a single, unified format
  3. Get a log of actions from your Google Analytics
  4. Load data to your warehouse
  5. Build dashboards, graphs, and reports in your BI platform

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

SEO Marketing Dashboard

Track your SEO metrics in one place, including sessions, visits and all necessary content marketing data.

Schedule a demo
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Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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SEO Marketing Dashboard

Track your SEO metrics in one place, including sessions, visits and all necessary content marketing data.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Content marketers face similar problems

In order to increase PageRank, it's necessary to track how different pages perform in search engine results and quickly identify categories or single pages with declining or rising trends.

SEO dashboard

This dashboard will allow you to:

  • Understand which keywords you need to double down on
  • Check if certain pages need to get more backlinks to improve results
  • Monitor how different SEO pages perform
  • Identify whether any page/category has a declining or rising trend

The combination of data from Google Analytics and Google Search Console in one dashboard allows you to better analyze marketing performance and increase the speed with which you make marketing decisions.

Key metrics to track

  • Sessions. A session is the collective actions of a user during a set period of time on your site. It begins when they arrive and ends when they either completely leave the site or if they remain inactive for 30 minutes. One person can have many sessions on your site within one reporting period. It’s important to note that sessions do not represent how many unique users have visited the website
  • Unique visits. Unique visits represents the total number of distinct individuals who access your site during a given reporting period
  • Pages Per Visit shows you the average number of pages visitors viewed on your site within a session
  • Average Visit Duration shows you the average amount of time visitors spend on your website within a session
  • Time Spent Per Visit is the average time a user spends per session

With these metrics, you’ll be able to:

  • Identify topics that lead to a higher number of pages per visit, so you can produce more similar content
  • Improve stickiness and fix up underperforming keywords

Track SEO keywords ranking

SEO marketing dashboard example

This graph allows you to analyze the number of clicks and average position of your search keywords.

Analyze pages by category

SEO marketing dashboard example

If you have many landing pages on your website, group them and analyze visits and goal-related data. This approach will help goal-related analyze the dynamics of key metrics at a glance, all in one diagram.

You’ll see which groups get higher traffic and the conversion rate by different goals, which will allow you to evaluate the quality of the traffic a landing page gets.

Track backlink pages ratio

A backlink is the link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important for SEO.

Evaluate the number of external links in one spreadsheet.

SEO marketing dashboard example

Analyze trends by category

SEO marketing dashboard example

Analyze the dynamics of traffic by different groups of content. Monitor visits to different parts of your website's pages.


Connectors for this dashboards

Improvado offers 300+ pre-built connectors to empower your marketing team wit the highest variety of marketing & sales data sources. To build this kind of dashboard, you might need the following connectors:

How to build this dashboard without Improvado

  1. Extract sales data from Google Analytics and Google Search Console
  2. Bring all data together in a single, unified format
  3. Get a log of actions from your Google Analytics
  4. Load data to your warehouse
  5. Build dashboards, graphs, and reports in your BI platform

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Book a demo

SEO Marketing Dashboard

Track your SEO metrics in one place, including sessions, visits and all necessary content marketing data.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

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