Content Marketers Face the Same Problems

In order to increase PageRank it's necessary to track how different pages perform on search engine results, quickly identify categories or single pages with declining or rising trends.

SEO Dashboard

This dashboard will allow you:

• To understand which keywords we need to double down on
• To see if certain pages need to get more backlinks to improve results
• See how different SEO pages perform
• See if any page/category has a declining or rising trend.

The combination of data from Google Analytics and Google Search Console in one dashboard will allows you to analyze marketing performance better and increase the speed of marketing decision making.

Key Metrics to Track

• Sessions. Session is the collective actions of a user during a set period of time on your site. It begins when they arrive and ends when either they completely leave the site or if they remain inactive for 30 minutes. One person can have many sessions on your site within one reporting period. It’s important to note that sessions do not represent how many unique users have visited the website.
• Unique visits. Unique visits metric represents the total number of distinct individuals who access your site during a given reporting period
• Pages Per Visit metric shows you the average number of pages visitors view on a site within a session.
• Average Visit Duration shows you the average amount of time visitors spend on a website within a session.
• Time Spent Per Visit is the average time a user spends per session.

With these metrics you’ll be able to:

• Identify topics leading to a higher number of pages per visit, so you can produce more content
• Improve the stickiness, fixing up underperforming keywords.

Track SEO keywords ranking

This graph allows you to analyze the number of clicks and average position by your search keywords.

Analyze Pages by Category

If you have many landing pages on your website, group them and analyze visits and goal achieving data. This approach will help to analyze the dynamics of key metrics at a glance, in one diagram.

You’ll see which groups get higher traffic and the conversion rate by different goals which allow you to evaluate the quality of traffic a landing page gets.

Track Backlink Pages Ratio

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO.

Evaluate the number of external links in one spreadsheet.

Analyze Trends by Category

Analyze the dynamics of traffic by different groups of content. Monitor visits on different parts of the pages.

‍

How to Make This Dashboard Without Improvado

1. Extract sales data from Google Analytics and Google Search Console
2. Bring all data to a single, unified format
3. Get a log of actions from your Google Analytics
4. Load data in your WareHouse
5. Build dashboards, graphs, and reports in your BI platform.

‍

OR Improvado Way

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.