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Programmatic advertising platforms: Compare the 17 best DSPs, SSPs, and DMPs to maximize ad efficiency and results in 2025.
MarTech Spotlight, Nov. 29, 2023: HubSpot & Clearbit merge, Airbnb's AI moves, PPC & AI, plus AI in marketing - insights & trends.
AI reporting: Discover how AI automates analytics, compiles data into structured reports, and enables data-driven decisions for marketers in 2025.
Paid search marketing: Learn to run and optimize paid search campaigns for enhanced brand visibility and marketing success in 2025.
Budget pacing: Master effective techniques and tools for PPC campaign optimization, ad spend management, and better results in 2025.
Today, we're exploring the latest news in MarTech: AI regulations, ChatGPT multimodal mode, SEO shifts, and Google's GA4 Data Redaction for privacy.
AI marketing campaigns: Discover 8 innovative AdTech solutions, best practices, and the future of AI-powered advertising in 2025.
Uncover the valuable insights on AI in marketing analytics from Improvado AI Agent and discover the questions that marketers asked.
AI for marketing analytics: Learn 5 strategies to leverage AI and machine learning for better marketing insights and big data processing in 2025.
AI marketing tools: Discover 22 top solutions for analytics, personalization, and campaign optimization to boost revenue in 2025.
AI marketing: Dive into the significance, benefits, and future of AI in the marketing landscape for 2025.
HHS introduced new restrictions on tracking technologies like Google Analytics. Learn the details and discover HIPAA-safe marketing analytics solutions.
Ad operations guide: Understand ad ops, programmatic advertising, and direct media buying for better campaign management in 2025.
Programmatic advertising: Discover benefits, challenges, and the tech behind digital ad buying in this beginner-friendly guide for 2025.
The Trade Desk: Discover features, best practices, and strategies for campaign setup and data-driven programmatic advertising in 2025.
Bing Ads vs Google Ads: Compare features, benefits, and platforms to choose the best advertising solution for your business in 2025.
Quora advertising: Discover its significance, audience, and the potential of Q&A advertising for campaign success in 2025.
Twitter Ads 2025: Explore ad formats, audience insights, and strategies for budget optimization and impactful campaigns.
Amazon advertising analytics: Dive into key metrics, campaign optimization, and performance tracking for Amazon Ads success in 2025.
TikTok advertising: Dive into ad types, content strategies, targeting, and performance metrics for brand success in 2025.
Meta advanced analytics: Master Facebook (Meta) Ads analytics, monitoring, optimization, and best practices for your strategy in 2025.
Daniel Vinogradov: Read about his promotion to VP of Product at Improvado and what it means for the company’s future in 2025.
Ads campaigns: Master Google Ads campaign setup, tracking, and optimization with this comprehensive guide for 2025.
LinkedIn advertising guide: Explore ad formats, targeting, and optimization strategies for effective B2B marketing on LinkedIn in 2025.
Growth marketing: Discover its evolution, principles, and the key strategies that drive business success in 2025.
Qualitative metrics: Discover how story-driven metrics can unlock deeper business insights and drive better decisions in 2025.
Marketing analytics trends: Discover the top 7 trends revolutionizing analytics, from personalized email to AR, and stay ahead in 2025.
Client reporting: Discover how to foster trust, ensure accountability, and guide informed decisions in agency-client relationships in 2025.
Structured vs unstructured data: Learn distinctions, advantages, and their impact on digital marketing strategies in 2025.
Google BigQuery: Uncover its serverless architecture, analytics capabilities, and how to leverage its full power for your business in 2025.
Discover the power of metrics layers - core components, benefits, and best practices. Unleash the potential of advanced reporting.
Data democratization: Understand its importance, benefits, challenges, and steps to implement it effectively in your business in 2025.
Location data in marketing: Learn its types, applications, challenges, and how it shapes consumer interactions in 2025.
Dive into non-aggregatable metrics. Understand their types, challenges, and best practices to harness their potential for accurate data analysis.
API vs connector: Learn the differences, maintenance needs, and impact on digital marketing data integration strategies in 2025.
Walled gardens in advertising: Uncover advantages, challenges, and strategies to navigate closed ad ecosystems in 2025.
What is incrementality in marketing: Learn how to run incrementality testing and optimize ad spend for higher returns and ROAS in 2025.
PESO framework: Unlock the full potential of digital marketing with Paid, Earned, Shared, and Owned media strategies in 2025.
Data types explained: Learn the differences, importance, and how to collect and use first, second, and third-party data in 2025.
Cross channel retailing: Unlock incremental sales with expert strategies to increase revenue and business growth in 2025.
Content drilldown report: Learn how to create, use, and avoid common mistakes in Google Analytics for deeper content insights in 2025.
Stealth marketing: Discover how this unique strategy can boost brand awareness and trust without breaking the bank in 2025.
Tracking pixels: Learn their importance, how they operate, and privacy considerations for digital marketing in 2025.
Dynamic vs static reports: Explore differences, features, advantages, and how to shift from static to dynamic reporting for better insights in 2025.
Marketing acronyms: Decode 60 essential terms like MQL, CTR, SEO, and more to simplify your marketing strategy in 2025.
Direct marketing channel: Discover its strengths, channels, strategies, and how to reach, engage, and convert customers in 2025.
Social media data mining: Learn how to extract and analyze online data for valuable marketing insights and informed decisions in 2025.
Data interpretation: Discover how to turn raw numbers into actionable insights for better digital marketing campaign results in 2025.
Dive into the world of digital marketing data with a guide on parameters and statistics. Learn their roles and how they drive informed marketing decisions.
Continuous data: Explore the differences between discrete and continuous data and their impact on digital marketing strategies in 2025.
CRO ecommerce: Learn actionable steps and strategies to optimize your online store’s conversion rate and boost sales in 2025.
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