Integrate Microsoft Fabric — Unified Data Pipeline
Analytics workloads and lakehouse data connected to 500+ marketing sources. Build comprehensive business intelligence without data silos.
Top performer: Brand campaigns at 8.1x ROAS.
Connect marketing data to Microsoft Fabric
Improvado creates direct data pipelines from your marketing platforms into Microsoft Fabric's unified analytics environment. The platform extracts data from Google Ads, Facebook, Salesforce, and 500+ other sources automatically. Your marketing data flows into Fabric's OneLake storage with real-time synchronization. No custom ETL development or manual data movement required.
From connection to autonomous action in three steps
Connect
Authenticate Microsoft Fabric via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Microsoft Fabric performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified marketing analytics in Fabric
Marketing data arrives in Microsoft Fabric pre-transformed through Improvado's Marketing Common Data Model. Campaign metrics, customer data, and performance indicators are normalized for immediate analysis in Fabric's compute engines. You can run SQL queries, machine learning models, and real-time analytics on unified marketing data. Cross-channel attribution and customer journey analysis become possible with consistent data schemas.
What teams ask their AI agent about Microsoft Fabric
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze customer journey data across all touchpoints using Fabric's machine learning capabilities
Your AI agent analyzes Microsoft Fabric data and delivers actionable insights — automatically, in seconds.
Run real-time attribution models on unified campaign data from Google, Facebook, and email platforms
Your AI agent analyzes Microsoft Fabric data and delivers actionable insights — automatically, in seconds.
Generate executive dashboards combining marketing performance with sales and finance data in Fabric
Your AI agent analyzes Microsoft Fabric data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Microsoft Fabric — it acts on it
Read
Pull metrics, dimensions, and trends from Microsoft Fabric — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Microsoft Fabric through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Microsoft Fabric data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Microsoft Fabric as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Microsoft Fabric today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.