Integrate Microsoft Fabric — Unified Data Pipeline

Connect Microsoft Fabric in 5 minutes. Your agent queries dataset freshness, ingestion volume, pipeline lag, and backfill status—then enriches it with cross-channel context from 1,000+ marketing and analytics sources for complete visibility.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Microsoft Fabric

Show me our data lakehouse utilization for the last 30 days across all workspaces.

Your Fabric environment processed 847 TB of data across 12 workspaces. Warehouse queries averaged 2.3s response time, and pipeline runs maintained 99.2% success rate. Compute usage peaked at 78% capacity during ETL windows.

Identify any pipelines with degrading performance or increased failure rates.

Three pipelines show concerning trends: 'customer-360-refresh' failure rate increased to 8.4% this week, 'product-analytics-daily' runtime grew 34% longer, and 'sales-fact-incremental' now retries 2.1x more often. All three share dependency on the same OneLake shortcut.

Trusted by data-driven teams

1,000+

Integrations

200+

Microsoft Fabric Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect marketing data to Microsoft Fabric

Improvado creates direct data pipelines from your marketing platforms into Microsoft Fabric's unified analytics environment. The platform extracts data from Google Ads, Facebook, Salesforce, and 500+ other sources automatically. Your marketing data flows into Fabric's OneLake storage with real-time synchronization. No custom ETL development or manual data movement required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Microsoft Fabric API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Microsoft Fabric through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified marketing analytics in Fabric

Marketing data arrives in Microsoft Fabric pre-transformed through Improvado's Marketing Common Data Model. Campaign metrics, customer data, and performance indicators are normalized for immediate analysis in Fabric's compute engines. You can run SQL queries, machine learning models, and real-time analytics on unified marketing data. Cross-channel attribution and customer journey analysis become possible with consistent data schemas.

Microsoft Fabric REST API v1 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Microsoft Fabric

Object	Fields
Campaign	cost impressions clicks conversions CPC CTR status
Ad Group	bids impressions clicks spend quality_score
Keyword	match_type CPC impressions clicks conversions
Ad	ad_type CTR impressions spend destination_url

How it works

From connection to autonomous action in three steps

Connect

Connect your Microsoft Fabric workspace using service principal authentication or Azure AD OAuth. Grant read access to lakehouses, warehouses, and pipeline metadata across your capacity.

Ask

Ask questions like 'which semantic models have stale data?' or 'show me warehouse query performance by user' or 'what pipelines failed in the last 6 hours?'

Act

The agent pauses or resumes pipelines, refreshes semantic models on demand, adjusts capacity scaling settings, and triggers notebook runs when data quality thresholds are breached.

Use Cases

What teams ask their AI agent about Microsoft Fabric

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Analyze customer journey data across all touchpoints using Fabric's machine learning capabilities

Your AI agent analyzes Microsoft Fabric data and delivers actionable insights — automatically, in seconds.

12 hrs → 30 min

Improvado Agent Cross-channel

Run real-time attribution models on unified campaign data from Google, Facebook, and email platforms

Your AI agent analyzes Microsoft Fabric data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive dashboards combining marketing performance with sales and finance data in Fabric

Your AI agent analyzes Microsoft Fabric data and delivers actionable insights — automatically, in seconds.

8 hrs → 15 min

AI Agent Access

Your agent doesn't just read Fabric — it orchestrates pipelines

Read

Reads pipeline execution logs, warehouse query performance metrics, lakehouse storage utilization, semantic model refresh status, capacity consumption patterns, notebook run history, and data flow health indicators.

Write

Pauses or resumes data pipelines, triggers semantic model refreshes, scales capacity units up or down, executes parameterized notebooks, modifies pipeline schedules, and updates workspace access permissions.

Monitor

Monitors pipeline failure rates, warehouse query latency spikes, capacity throttling events, lakehouse storage growth trends, semantic model staleness, and cross-workspace dependency health.

Query lakehouse metrics, trigger data refreshes, and monitor schema drift through Claude, ChatGPT, Cursor, or any MCP client. Every pipeline action, query, and alert is logged and governed automatically.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Microsoft Fabric

You

Show pipeline performance for our retail data platform

Pipeline Health

Pipeline	Runtime	Success Rate
store-sales-hourly	4.2 min	99.8%
inventory-sync-realtime	1.8 min	98.9%
customer-behavior-daily	18.7 min	97.2%
supply-chain-warehouse	31.4 min	94.6%
pricing-optimization-batch	12.3 min	99.1%

5 active pipelines · 68.4 min total runtime · 97.9% avg success

You

Pause the supply-chain-warehouse pipeline until we fix the data quality issue

Pipeline Paused

supply-chain-warehouse stopped · 94.6% success rate

Destinations

Send Microsoft Fabric data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Microsoft Fabric as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Which marketing platforms connect to Microsoft Fabric through Improvado?

Improvado connects 500+ marketing platforms to Microsoft Fabric including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, and Adobe Analytics. The platform supports advertising, CRM, email marketing, social media, and web analytics tools. Custom API connectors are available for proprietary platforms.

How does data flow into Microsoft Fabric's OneLake?

Improvado extracts data from marketing platforms and loads it directly into OneLake storage in Delta format. Data is automatically partitioned and optimized for Fabric's compute engines. Real-time and batch data ingestion are both supported depending on source platform capabilities.

Can I use Fabric's AI capabilities with marketing data from Improvado?

Yes, marketing data from Improvado is immediately available for Fabric's machine learning and AI services. You can build predictive models, run attribution analysis, and create customer segmentation using Fabric's compute engines. The normalized data format ensures compatibility with all Fabric analytics tools.

Does the integration support real-time marketing data?

Improvado provides real-time data streaming for platforms that support it, with data appearing in Fabric within minutes. Batch updates run hourly for most advertising platforms. Event-level data like website clicks and email opens can be streamed in real-time to OneLake.

How is marketing data transformed for Microsoft Fabric?

Improvado applies the Marketing Common Data Model to normalize metrics, dimensions, and naming conventions across all platforms. Data arrives in Fabric with consistent schemas, making cross-platform analysis straightforward. Custom transformations can be added for specific business requirements.

What's the setup process for Fabric integration?

Setup requires configuring your Microsoft Fabric workspace details and connecting your marketing platform accounts through Improvado. Initial data backfill typically completes within 24-48 hours. The platform handles all authentication and data pipeline management automatically.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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