Data warehouses
/
Microsoft Fabric

Integrate Microsoft Fabric — Unified Data Pipeline

Analytics workloads and lakehouse data connected to 500+ marketing sources. Build comprehensive business intelligence without data silos.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Microsoft Fabric

Improvado creates direct data pipelines from your marketing platforms into Microsoft Fabric's unified analytics environment. The platform extracts data from Google Ads, Facebook, Salesforce, and 500+ other sources automatically. Your marketing data flows into Fabric's OneLake storage with real-time synchronization. No custom ETL development or manual data movement required.

Microsoft Fabric Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Microsoft Fabric + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing analytics in Fabric

Marketing data arrives in Microsoft Fabric pre-transformed through Improvado's Marketing Common Data Model. Campaign metrics, customer data, and performance indicators are normalized for immediate analysis in Fabric's compute engines. You can run SQL queries, machine learning models, and real-time analytics on unified marketing data. Cross-channel attribution and customer journey analysis become possible with consistent data schemas.

Use Cases

What users ask their Microsoft Fabric integration

Cross-channel
Analyze customer journey data across all touchpoints using Fabric's machine learning capabilities
12 hrs → 30 min
Budget optimization
Run real-time attribution models on unified campaign data from Google, Facebook, and email platforms
Manual → auto
Executive reporting
Generate executive dashboards combining marketing performance with sales and finance data in Fabric
8 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which marketing platforms connect to Microsoft Fabric through Improvado?
+
Improvado connects 500+ marketing platforms to Microsoft Fabric including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, and Adobe Analytics. The platform supports advertising, CRM, email marketing, social media, and web analytics tools. Custom API connectors are available for proprietary platforms.
How does data flow into Microsoft Fabric's OneLake?
+
Improvado extracts data from marketing platforms and loads it directly into OneLake storage in Delta format. Data is automatically partitioned and optimized for Fabric's compute engines. Real-time and batch data ingestion are both supported depending on source platform capabilities.
Can I use Fabric's AI capabilities with marketing data from Improvado?
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Yes, marketing data from Improvado is immediately available for Fabric's machine learning and AI services. You can build predictive models, run attribution analysis, and create customer segmentation using Fabric's compute engines. The normalized data format ensures compatibility with all Fabric analytics tools.
Does the integration support real-time marketing data?
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Improvado provides real-time data streaming for platforms that support it, with data appearing in Fabric within minutes. Batch updates run hourly for most advertising platforms. Event-level data like website clicks and email opens can be streamed in real-time to OneLake.
How is marketing data transformed for Microsoft Fabric?
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Improvado applies the Marketing Common Data Model to normalize metrics, dimensions, and naming conventions across all platforms. Data arrives in Fabric with consistent schemas, making cross-platform analysis straightforward. Custom transformations can be added for specific business requirements.
What's the setup process for Fabric integration?
+
Setup requires configuring your Microsoft Fabric workspace details and connecting your marketing platform accounts through Improvado. Initial data backfill typically completes within 24-48 hours. The platform handles all authentication and data pipeline management automatically.