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Streamline campaigns and boost sales with unified data from Adobe Marketo Engage and Salesforce integration.
Connect Adobe Marketo Engage and Salesforce to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It offers advanced features such as lead management, email marketing, and real-time personalization, enabling detailed segmentation and dynamic content delivery. With built-in analytics, Marketo addresses the challenge faced by 64% of marketers who lack tools to measure true ROI, providing insights into campaign performance and customer behavior.
One of Marketo’s key advantages is its integration capabilities, including seamless connectivity with Improvado, which significantly reduces routine data aggregation tasks by 60%. This integration streamlines reporting workflows, consolidates marketing metrics, and automates data normalization, allowing teams to focus on strategic decision-making rather than manual data processing. Marketo’s robust API and flexible architecture support complex marketing ecosystems, making it suitable for diverse industry needs.
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Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it enhances collaboration and provides actionable insights that improve decision-making and customer engagement.
Businesses benefit from increased efficiency and better customer retention through automated workflows and customizable dashboards. Integrated with Improvado, Salesforce handles unlimited data volumes with sub-second loading times, ensuring fast, reliable analytics for data-driven strategies.
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Adobe Marketo Engage integrated with Salesforce offers a comprehensive dashboard that centralizes marketing and sales data for clear insights. Users can monitor campaign performance in real time, enabling quick adjustments. The platform supports detailed lead tracking, helping teams prioritize prospects effectively. Additionally, this integration achieves 40-65% lower marketing analytics costs by streamlining data processing and reporting.
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