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Unify Your Marketing and Video Data to Drive Engaging, Personalized Customer Experiences Effortlessly
Unite Adobe Marketo Engage and Zoom Video Communications analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help enterprises manage and optimize complex campaigns. It offers features such as lead scoring, behavioral tracking, and multi-channel campaign orchestration, enabling precise targeting across email, social, and web channels. With enterprises averaging over 120 martech tools, Marketo’s robust API and integrations simplify data consolidation and workflow management.
Marketo’s advanced analytics provide detailed insights into campaign performance, allowing marketers to adjust strategies in real time. For example, its predictive content capabilities tailor messaging to individual user behavior, improving engagement rates. Integrating Marketo with Improvado further enhances efficiency by reducing routine data aggregation and reporting tasks by 60%, streamlining marketing operations significantly.
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Zoom is a cloud-based video conferencing platform that enables individuals and organizations to conduct virtual meetings, webinars, and collaborative sessions with ease. Its reliable HD video and audio quality enhance communication across remote teams, reducing travel costs and improving operational efficiency.
Businesses benefit from scalable features like screen sharing, breakout rooms, and real-time chat, supporting both small teams and large enterprises. Integrated with Improvado, Zoom handles unlimited data volumes with sub-second loading times, ensuring smooth analytics and reporting for informed decision-making.
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The Adobe Marketo Engage + Zoom Video Communications dashboard integrates marketing automation with virtual meeting insights, providing a unified view of campaign and engagement data. This combined interface cuts audit prep time by 60%, streamlining compliance and reporting tasks. Users can monitor real-time webinar attendance alongside lead scoring, track follow-up email performance directly within the platform, and analyze customer interaction trends to optimize outreach strategies.
The integration connects Zoom webinar and meeting data directly into Marketo Engage, enabling marketers to automate follow-ups and nurture leads based on attendee behavior.
Combining Zoom’s engagement metrics with Marketo’s automation streamlines event-driven campaigns, improves lead scoring accuracy, and enhances personalized outreach.
You need administrative access to both platforms, API credentials, and configuration of webhook triggers in Zoom to push attendee data into Marketo Engage.
Data sync typically occurs in near real-time or at scheduled intervals, depending on your setup, ensuring timely updates for marketing campaigns and reporting.
Yes, Improvado can centralize data from both Adobe Marketo Engage and Zoom, simplifying analytics and enhancing your ability to monitor campaign performance across platforms.
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