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Boost campaign effectiveness by unifying data from Adobe Marketo Engage and Unbounce effortlessly.
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Bridge Adobe Marketo Engage and Unbounce data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize multi-channel campaigns with precision. It offers advanced lead management, email marketing, and account-based marketing features, enabling detailed segmentation and personalized customer journeys. Given that enterprises average 120+ martech tools, Marketo’s robust API integrations and data connectors streamline complex workflows, reducing the risk of data silos and enhancing campaign effectiveness.
Marketo’s analytics dashboard provides real-time insights into campaign performance and attribution, allowing marketers to make data-driven decisions quickly. When integrated with Improvado, the platform eliminates 90% of marketing-related IT tickets by automating data aggregation and reporting tasks. This integration reduces manual data handling, ensuring marketing teams can focus on strategy rather than troubleshooting technical issues.
Unbounce is a landing page builder designed to help marketers create, publish, and optimize targeted campaigns quickly. By streamlining page creation, businesses can improve lead capture rates and reduce dependency on developers, accelerating time-to-market.
Integrating Unbounce with Improvado enhances data accuracy, eliminating 99% of discrepancies in campaign reporting. This connection ensures marketing teams have reliable insights to make informed decisions and maximize ROI.
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The Adobe Marketo Engage + Unbounce dashboard integrates marketing automation with landing page optimization, offering a clear overview of campaign performance. Users can track lead generation and conversion metrics in real time, making data-driven decisions easier. This combined dashboard reduces procurement complexity by 85%, streamlining vendor management.
You can connect Adobe Marketo Engage with Unbounce by using native integrations or third-party tools like Improvado, which streamlines data flow and simplifies setup without manual coding.
Integrating these platforms improves lead capture efficiency by syncing landing page submissions directly to Marketo, enhancing targeted campaigns and reducing data entry errors.
Lead data sync typically happens in real time via API connections or through tools like Improvado, which ensure accurate and timely transfer of form submissions and campaign metrics.
Yes, using platforms such as Improvado allows you to map and customize data fields to fit your unique marketing needs, ensuring that all relevant information flows correctly between systems.
You'll need API access for both Adobe Marketo Engage and Unbounce, and depending on your approach, a middleware like Improvado can help manage authentication, data transformations, and error handling efficiently.
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