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Unify your marketing and payment data for smarter campaigns and streamlined customer experiences.
Sync Adobe Marketo Engage and Stripe with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize complex campaigns across multiple channels. It offers advanced features such as lead scoring, behavior tracking, and personalized email marketing, enabling marketers to segment audiences and deliver targeted content. Despite these capabilities, 64% of marketers lack tools to measure true ROI, highlighting the ongoing challenge of connecting marketing efforts to tangible business results.
Marketo’s robust analytics and API integrations allow for detailed performance insights, but integrating diverse data sources remains complex. The platform’s compatibility with Improvado significantly enhances data management by automating data aggregation and transformation, which eliminates 90% of marketing-related IT tickets. This integration streamlines reporting workflows, ensuring that marketers can focus on strategy rather than technical troubleshooting.
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Stripe is a technology platform that offers reliable payment processing infrastructure tailored for internet businesses of all sizes. Its tools simplify handling transactions, enabling companies to accept payments globally with ease and security.
By integrating with Improvado, Stripe extends its capabilities by connecting 500+ data sources, helping businesses streamline their financial insights and optimize revenue management. This combination supports smarter decision-making through comprehensive data aggregation.
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The Adobe Marketo Engage + Stripe dashboard offers a clear overview of marketing and payment data in one place. Users can track campaign ROI alongside real-time transaction volumes, enhancing decision-making efficiency. The dashboard cuts audit prep time by 60%, simplifying compliance checks with detailed financial and engagement reports.
You can connect Adobe Marketo Engage with Stripe using APIs or middleware like Improvado, which simplifies data extraction and syncing between the two platforms without manual coding.
Integrating Marketo with Stripe enables automated revenue tracking, personalized marketing campaigns based on payment data, and improved lead scoring by combining sales and payment insights.
Data sync occurs through API calls that transfer customer, subscription, and transaction information from Stripe into Marketo, often facilitated by tools like Improvado to ensure consistent and accurate updates.
Yes, by integrating Stripe payment data into Marketo, you can trigger campaigns based on successful payments, subscription changes, or cancellations, improving customer engagement and retention.
Improvado acts as a bridge that aggregates and normalizes data from Stripe and feeds it into Marketo, reducing manual work and enabling marketers to analyze combined payment and engagement data effortlessly.
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