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Unify Your Marketing and Sales Data for Deeper Insights and Enhanced Customer Engagement
Sync Adobe Marketo Engage and Microsoft Dynamics with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help enterprises streamline complex campaigns across multiple channels. It offers advanced lead management, email marketing, and detailed analytics, enabling users to tailor customer journeys with behavior tracking and scoring models. Given that enterprises average 120+ martech tools, Marketo’s ability to integrate with CRM systems like Salesforce and data visualization software is crucial for centralized marketing operations.
Marketo's robust API supports custom workflows and real-time data syncing, enhancing responsiveness to market changes. When paired with Improvado, data integration becomes more efficient, eliminating 90% of marketing-related IT tickets by automating data aggregation and reducing manual errors. This synergy allows marketing teams to focus on strategy rather than operational bottlenecks.
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Microsoft Dynamics is a comprehensive enterprise resource planning (ERP) and customer relationship management (CRM) platform designed to streamline business operations. It helps organizations improve financial management, optimize supply chains, and enhance customer engagement through integrated tools and real-time data insights.
By providing scalable solutions, Microsoft Dynamics supports growth and operational efficiency across industries. Its integration with Improvado connects 500+ data sources, enabling businesses to centralize marketing and sales analytics for smarter decision-making.
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Integrating Adobe Marketo Engage with Microsoft Dynamics provides a comprehensive dashboard that consolidates marketing and sales data in one interface. This unified view enables more accurate tracking of campaign performance and customer interactions. Users benefit from 40-65% lower marketing analytics costs by reducing data silos and manual reporting efforts.
Adobe Marketo Engage connects with Microsoft Dynamics through APIs that enable real-time data exchange, streamlining lead and customer management across both platforms.
This integration improves marketing-to-sales alignment, enhances lead qualification, and provides a unified view of customer interactions, boosting campaign effectiveness and revenue tracking.
Setup involves configuring API access, mapping fields between systems, and establishing data sync schedules; Improvado can simplify this process by automating data pipelines and ensuring accurate transfers.
Data sync can be set to occur in near real-time or batch mode, depending on business needs, with Improvado providing monitoring and error handling to maintain data integrity.
Yes, Improvado consolidates marketing and sales data from both platforms into customizable dashboards, enabling deeper insights and more informed decision-making.
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