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Streamline your sales and marketing efforts with unified data for smarter, faster engagement.
Unite Adobe Marketo Engage and Outreach analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help enterprises manage and optimize complex campaigns across multiple channels. It offers advanced features such as lead scoring, behavior tracking, and account-based marketing, enabling precise segmentation and personalized content delivery. Given that enterprises average 120+ martech tools, Marketo’s capability to centralize campaign management simplifies data workflows and enhances cross-team collaboration.
The platform integrates robust analytics and real-time reporting to support data-driven decision making, while its API-first architecture allows seamless connectivity with other systems. For example, integrating Marketo with Improvado reduces routine tasks by 60%, automating data aggregation and allowing marketers to focus on strategy rather than manual reporting. This integration is critical for enterprises seeking to streamline operations amid complex martech stacks.
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Outreach is a sales engagement platform designed to streamline and automate communication workflows, helping teams increase efficiency and close deals faster. By centralizing emails, calls, and tasks, it reduces manual work and improves follow-up consistency, leading to higher conversion rates.
Businesses benefit from clear visibility into sales activities and performance, enabling data-driven decision-making. Its integration with Improvado eliminates 99% of discrepancies, ensuring accurate reporting and a unified view of marketing and sales data.
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The Adobe Marketo Engage + Outreach dashboard offers a unified view of marketing and sales activities, streamlining campaign management and lead tracking. It reduces procurement complexity by 85%, allowing teams to focus on strategy rather than tools. The interface provides detailed analytics, real-time engagement metrics, and customizable reporting options.
This integration connects Adobe Marketo Engage’s marketing automation with Outreach’s sales engagement platform, enabling synchronized workflows and improved lead nurturing.
Setup typically involves API configuration between both platforms, syncing contact data, and mapping fields; tools like Improvado can simplify this by automating data ingestion and transformation.
The integration enhances lead scoring accuracy, streamlines sales and marketing alignment, and improves campaign personalization based on real-time data.
Data sync occurs through API calls that update lead and activity records; leveraging Improvado ensures clean, unified datasets by automating data aggregation and normalization.
Yes, Improvado streamlines data flow between Marketo and Outreach, providing comprehensive dashboards that improve reporting accuracy and marketing ROI analysis.
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