.png){kind=logo}
Unify Your Data to Deliver Personalized Customer Experiences Across Every Touchpoint with Adobe Marketo Engage and Qualtrics XM
Merge Adobe Marketo Engage and Qualtrics Experience Management (XM) Platform data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It offers advanced lead management, email marketing, and behavioral tracking features, enabling teams to create targeted campaigns based on real-time data. Despite its robust capabilities, many marketing teams still spend 20-40% of their time manually compiling and analyzing performance reports.
To address this, integrating Marketo with Improvado streamlines data aggregation and visualization, reducing reporting time by 75%. This integration automates the extraction of campaign metrics and consolidates data into customizable dashboards, allowing marketers to focus more on strategy and less on manual data processing. By minimizing time spent on reporting, teams can accelerate decision-making and improve overall campaign effectiveness.
Qualtrics Experience Management (XM) Platform helps organizations gather insights from customers, employees, and stakeholders to drive informed decision-making. By centralizing feedback, it enables businesses to identify trends and address issues proactively, improving satisfaction and retention.
With advanced analytics and customizable dashboards, companies can measure the impact of initiatives in real-time, optimizing strategies effectively. Integrating Improvado ensures data consistency, eliminating 99% of discrepancies and enabling accurate reporting across all channels.
.png)
The Adobe Marketo Engage and Qualtrics Experience Management (XM) Platform dashboard combines customer insights with marketing automation to enhance campaign effectiveness. It offers a unified view of engagement metrics and feedback data for informed decisions.
The integration connects Marketo Engage’s marketing automation with Qualtrics’ experience data, enabling businesses to trigger personalized surveys based on customer behaviors tracked in Marketo. Improvado can facilitate this by streamlining data flow between the platforms for enhanced analytics.
This integration allows companies to link marketing campaigns with real-time customer feedback, improving targeting and customer experience. Using Improvado, businesses can unify data from both systems for comprehensive reporting and insights.
Setup requires API configuration in both platforms to enable data exchange, along with mapping customer attributes to trigger survey workflows. Improvado supports this process by automating data synchronization and reducing manual effort.
Data sync occurs via APIs that push engagement data from Marketo to Qualtrics to trigger surveys and pull feedback results back for analysis. Improvado enhances this by aggregating data streams for seamless reporting across platforms.
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
%20(1).png){kind=logo}