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Gain deeper insights and drive smarter decisions with unified data from HubSpot and Qualtrics XM integration.
Link Hubspot and Qualtrics Experience Management (XM) Platform data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It offers tools like CRM, email marketing, content management, and analytics dashboards, enabling teams to track leads and measure campaign performance in one place. Given that 89% of marketers say inconsistent data causes misalignment, HubSpot’s centralized database ensures data accuracy and real-time reporting across departments.
Additionally, HubSpot’s flexibility allows seamless integration with third-party tools, such as Improvado, which significantly enhances data management workflows. The Improvado integration automates data aggregation from multiple marketing sources, eliminating 90% of marketing-related IT tickets and freeing technical teams to focus on strategic initiatives. This combination streamlines operations and maintains data integrity throughout complex marketing ecosystems.
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Qualtrics Experience Management (XM) Platform helps companies gather insights from customers, employees, and markets to inform better decision-making. By centralizing feedback, it enables real-time data analysis, leading to more targeted strategies and improved satisfaction levels. Organizations can identify pain points early, optimize customer journeys, and foster stronger engagement across all touchpoints.
With its robust tools, businesses can measure experience trends over time, track performance metrics, and respond swiftly to emerging issues. Integrating seamlessly with Improvado, it connects 500+ sources for a comprehensive view of your data ecosystem, ensuring strategic agility and data-driven growth.
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The Hubspot + Qualtrics Experience Management (XM) Platform dashboard offers a comprehensive view of customer insights and operational data in one place. It reduces procurement complexity by 85%, streamlining vendor management and contract oversight. Users benefit from real-time analytics that track customer satisfaction trends, customizable report templates for quick data sharing, and automated alerts for key experience metrics to ensure timely responses.
This integration connects HubSpot's CRM with Qualtrics' Experience Management tools, enabling businesses to combine customer data and feedback for deeper insights and improved engagement strategies.
Setup involves linking API keys from both platforms, configuring data flows, and mapping fields; tools like Improvado can simplify this by automating data syncing and transformation processes.
The integration provides unified customer profiles, real-time feedback analysis, and enhanced personalization, helping businesses make data-driven decisions that improve customer experience.
Data sync occurs via API connections with customizable intervals; Improvado supports reliable and scalable synchronization, ensuring data accuracy across both systems.
Yes, by combining behavioral data from HubSpot with feedback from Qualtrics, marketers can tailor campaigns more effectively, and platforms like Improvado help visualize these insights for better strategy planning.
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