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Unify your marketing and social insights with integrated data for smarter, faster decision-making.
Connect Hubspot and Sprout Social to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses streamline operations and enhance customer engagement. It offers features like CRM, email marketing, content management, and automated workflows, enabling teams to nurture leads effectively. Given that analytics teams spend 60-80% of their time on data preparation, HubSpot’s integrated reporting tools aim to centralize data sources and simplify metrics tracking across campaigns and customer interactions.
By integrating with Improvado, HubSpot users can significantly reduce reporting time by 75%, automating data aggregation from multiple channels directly into dashboards. This integration supports advanced data visualization and eliminates manual data wrangling, allowing analytics teams to focus more on insights rather than preparation. The combination facilitates faster decision-making and improved campaign optimization based on real-time, accurate data.
Sprout Social offers a robust suite of tools for managing multiple social media accounts, enabling businesses to schedule posts, monitor engagement, and analyze performance across platforms like Facebook, Twitter, and LinkedIn. Its centralized dashboard simplifies content planning and provides real-time insights, helping teams stay organized and responsive.
By providing detailed analytics on audience growth, content reach, and engagement metrics, Sprout Social supports data-driven decision making that can boost marketing ROI. Integrating with Improvado streamlines data reconciliation, reducing weekly tasks from 8 hours to just 30 minutes.
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The HubSpot + Sprout Social dashboard combines CRM data with social media insights, providing a comprehensive view of marketing performance. Users can track campaign engagement and customer interactions in one place, saving time on manual data gathering.
To set up the integration, connect your HubSpot and Sprout Social accounts through a third-party connector like Improvado, which simplifies data syncing without manual imports.
Integrating these platforms streamlines your marketing and social media efforts, improves lead tracking, and provides comprehensive reporting to inform data-driven decisions.
Typical synchronized data includes contact information, engagement metrics, social posts, and campaign performance details to maintain consistent insights across platforms.
Yes, using tools like Improvado, you can tailor data pipelines to fit your specific reporting and operational needs, ensuring relevant metrics are prioritized.
Absolutely; the integration scales well, and platforms like Improvado provide flexible solutions that cater to the complexity and size of any organization.
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