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Effortlessly unify your customer data for smarter insights and streamlined identity management with HubSpot and Okta.
Integrate Hubspot and Okta Identity Cloud into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one platform designed to streamline inbound marketing, sales, and customer service for enterprises that typically manage over 120 martech tools. Its comprehensive suite includes a CRM, email marketing automation, content management system, and analytics dashboard, enabling teams to centralize data and coordinate campaigns effectively. For example, its lead scoring feature helps prioritize prospects based on engagement signals, enhancing sales efficiency.
Given the complexity of managing multiple tools, HubSpot’s integration with Improvado significantly boosts data handling capabilities by aggregating metrics from diverse sources. This integration increases analytical productivity by 2-3×, allowing businesses to generate consolidated reports faster and make data-driven decisions with greater precision. As a result, enterprises can reduce manual data processing and improve performance tracking across marketing channels.
Okta Identity Cloud is a cloud-based platform that helps organizations manage user access securely across various applications and devices. It streamlines onboarding, offboarding, and authentication processes, reducing IT overhead and minimizing security risks. Businesses can confidently provide employees and partners with seamless access to critical tools while maintaining control over sensitive data.
By centralizing identity management, Okta enhances operational efficiency and compliance, supporting rapid digital transformation. Its ability to integrate with over 500 sources, including Improvado, ensures comprehensive data connectivity for better insights and decision-making.
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The Hubspot + Okta Identity Cloud dashboard offers a centralized view of user access and marketing engagement data. It cuts audit prep time by 60% by consolidating identity and activity logs in one place. Users can track marketing campaign access permissions in real time, ensuring compliance. The dashboard also provides detailed reports on user authentication patterns, helping identify unusual activity promptly.
The integration connects Hubspot's CRM with Okta's identity management, enabling single sign-on and streamlined user provisioning. Improvado can help centralize and analyze data from both platforms for better insights.
This integration enhances security by managing user access centrally and improves marketing operations by syncing identity data to Hubspot. Improvado supports tracking these benefits by consolidating data streams.
Setup involves configuring Okta’s application settings to allow Hubspot access and enabling SCIM for user provisioning. Improvado can assist by synchronizing event data to monitor setup progress.
User identities and access permissions sync automatically via Okta’s API to Hubspot, ensuring updated records. Improvado facilitates combining this data with marketing metrics for comprehensive reporting.
Yes, Improvado aggregates identity and CRM data into one dashboard, enabling detailed analysis of user behavior and security events.
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