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Effortlessly Connect Mailchimp and Okta Identity Cloud for Unified Data and Streamlined User Management
Unite Mailchimp and Okta Identity Cloud analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and customer journeys. It offers detailed analytics and reporting tools, enabling teams to track open rates, click-throughs, and conversion metrics with precision. Given that marketing teams often spend 20-40% of their time on reporting, Mailchimp's customizable dashboards and automated report scheduling streamline these tasks significantly.
Additionally, Mailchimp integrates seamlessly with data aggregation tools like Improvado, which consolidates marketing data across multiple channels. This integration reduces manual data handling, providing marketers with 5× faster time-to-insight and more accurate performance analysis. Such capabilities allow businesses to optimize campaigns based on real-time data rather than delayed reports, improving responsiveness and decision-making.
Okta Identity Cloud is a cloud-based platform that streamlines secure access for employees, partners, and customers across various applications and devices. Its centralized identity management simplifies onboarding and reduces security risks by eliminating passwords and automating user lifecycle processes.
By integrating with existing systems, organizations see improved productivity and compliance while minimizing IT overhead. Notably, Improvado's integration with Okta reduces weekly reconciliation time from 8 hours to just 30 minutes, enhancing operational efficiency significantly.
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The Mailchimp + Okta Identity Cloud dashboard offers a centralized view for managing user access and email marketing activities. Designed for efficiency, it integrates identity controls with campaign analytics to streamline workflows. Users can monitor permissions, track login events, and oversee email performance from one interface, which cuts audit prep time by 60%.
This integration uses Okta to manage user authentication and Single Sign-On (SSO) for Mailchimp, ensuring secure access and streamlined user management across platforms.
Integrating these platforms enhances security with centralized identity management, reduces password fatigue for users, and simplifies onboarding and offboarding processes.
Setup involves configuring Mailchimp as an application in Okta’s dashboard, enabling SSO, and assigning users; detailed steps are available in Okta’s and Mailchimp’s documentation.
While Okta manages authentication data, syncing marketing contacts requires additional tools like Improvado, which can automate data flow between Mailchimp and identity platforms.
Improvado enables comprehensive data aggregation and reporting by connecting Mailchimp’s marketing data with Okta’s identity data, helping teams make informed decisions based on unified insights.
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