Join Hubspot and Klaviyo data in one place

With Improvado you can merge marketing data from Hubspot and Klaviyo on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Hubspot and Klaviyo to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Hubspot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

  1. Hubspot documentation
  2. Hubspot and Improvado integration
  3. Improvado data dictionary

Streamlining data from Klaviyo

Klaviyo is an email marketing automation platform that is built for online businesses and eCommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalize communications. Users can design every aspect of their emails, create automated flows, and track key metrics. By connecting Klaviyo to Improvado, you can access valuable customer data inside the Improvado platform. Using an API, your data from Klaviyo is aggregated and uploaded automatically to a dashboard that can be used for tracking and reporting. When you integrate Klaviyo with Improvado, you can identify actionable insights more efficiently and make important business decisions based on key datasets.

FAQ

Streamlining data from Hubspot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

  1. Hubspot documentation
  2. Hubspot and Improvado integration
  3. Improvado data dictionary

Streamlining data from Klaviyo

Klaviyo is an email marketing automation platform that is built for online businesses and eCommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalize communications. Users can design every aspect of their emails, create automated flows, and track key metrics. By connecting Klaviyo to Improvado, you can access valuable customer data inside the Improvado platform. Using an API, your data from Klaviyo is aggregated and uploaded automatically to a dashboard that can be used for tracking and reporting. When you integrate Klaviyo with Improvado, you can identify actionable insights more efficiently and make important business decisions based on key datasets.

Streamlining data from Klaviyo

Klaviyo is an email marketing automation platform that is built for online businesses and eCommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalize communications. Users can design every aspect of their emails, create automated flows, and track key metrics. By connecting Klaviyo to Improvado, you can access valuable customer data inside the Improvado platform. Using an API, your data from Klaviyo is aggregated and uploaded automatically to a dashboard that can be used for tracking and reporting. When you integrate Klaviyo with Improvado, you can identify actionable insights more efficiently and make important business decisions based on key datasets.

Klaviyo integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Hubspot and Klaviyo data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Klaviyo and Hubspot to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Hubspot and Klaviyo?

Joining Hubspot and Klaviyo allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Hubspot and Klaviyo. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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