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Unify your customer data for personalized marketing that drives engagement and boosts conversion rates.
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Integrate Hubspot and Klaviyo into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses streamline customer relationship management and automate workflows. It offers features like contact management, email marketing, and detailed analytics dashboards that provide granular insights into campaign performance. Given that 89% of marketers say inconsistent data causes misalignment across teams, HubSpot’s centralized database ensures uniform data access, reducing errors and improving collaboration.
The platform integrates seamlessly with tools like Improvado, which aggregates marketing data from multiple sources into HubSpot’s interface. This integration increases analytical productivity by 2-3× by automating data consolidation and enabling faster, data-driven decision-making. By combining HubSpot’s comprehensive toolset with Improvado’s data integration capabilities, businesses can maintain consistent, accurate reporting across all marketing channels.
Klaviyo is a data-driven marketing automation platform tailored for e-commerce businesses seeking to enhance customer engagement. By leveraging detailed customer insights, it enables personalized campaigns that improve conversion rates and increase repeat purchases.
Integrating Klaviyo with Improvado streamlines data management, reducing weekly reconciliation from 8 hours to 30 minutes. This efficiency allows teams to focus on strategy rather than manual reporting, driving better business outcomes.
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The Hubspot + Klaviyo dashboard offers a centralized view of marketing and sales data, simplifying campaign tracking and customer insights. Users can monitor email performance alongside CRM metrics in one place, enhancing decision-making efficiency. This integration cuts audit prep time by 60%, providing ready access to compliance and reporting data. Customizable widgets allow for tailored views to focus on key performance indicators.
You can connect Hubspot and Klaviyo via APIs or use third-party tools like Improvado, which simplifies data flow between platforms without extensive coding.
Integration allows syncing marketing contacts and engagement data, improving targeted email campaigns and lead nurturing by combining Hubspot’s CRM with Klaviyo’s email automation.
Data sync frequency depends on the method used; Improvado, for example, offers customizable sync intervals, from real-time updates to daily batch processing.
Yes, integrating Hubspot with Klaviyo enables unified reporting on campaign results, and tools like Improvado can consolidate metrics for deeper insights.
Basic API knowledge helps, but platforms like Improvado can handle the technical aspects, allowing marketers to set up and manage integration with minimal coding.
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