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Unify Your Marketing Efforts with HubSpot and Twitter for Centralized, Actionable Customer Data Insights
Merge Hubspot and Twitter data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses streamline their operations. It offers a suite of tools including CRM, email marketing, content management, and lead tracking, all integrated within a single dashboard. Given that teams spend 20-40% of their time on reporting, HubSpot’s automated reporting features help reduce manual data consolidation by aggregating performance metrics across campaigns and sales pipelines.
Additionally, HubSpot supports extensive customization with APIs and third-party integrations, enabling tailored workflows. When combined with Improvado, a marketing data aggregation tool, the platform’s analytical productivity increases by 2-3×, allowing teams to focus more on actionable insights rather than data gathering. This integration simplifies the extraction and visualization of multi-channel data, optimizing decision-making processes.
Twitter is a social media platform where users share brief updates, called tweets, limited to 280 characters. It enables businesses to engage with customers directly, track trends in real time, and amplify brand messages through targeted ads and hashtags.
With over 450 million monthly active users, Twitter offers valuable insights into customer sentiment and market movements. Integrating Improvado with Twitter eliminates 99% of discrepancies in data reporting, ensuring accurate performance analysis for smarter marketing decisions.
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Integrating Hubspot with Twitter creates a streamlined dashboard that centralizes your social media and CRM data. This setup cuts audit prep time by 60%, offering clear insights without manual data gathering. The dashboard tracks Twitter engagement alongside lead activity in Hubspot, simplifying performance monitoring. It also provides real-time updates on campaign reach and follower growth, helping teams respond swiftly to trends and customer interactions.
To connect HubSpot with Twitter, start by linking your Twitter account within HubSpot’s social settings and authorize access. For advanced data synchronization, tools like Improvado can automate data flows and simplify setup.
Integrating HubSpot with Twitter allows tracking social interactions directly in your CRM, enabling targeted campaigns and improved lead nurturing. Improvado enhances this by aggregating Twitter data with other marketing channels for better insights.
Yes, basic engagement data like mentions and clicks can sync to HubSpot. For comprehensive and customizable data syncing, Improvado offers automated extraction and integration of detailed Twitter metrics.
HubSpot’s native connection may have some delay in updating Twitter data, but platforms like Improvado provide near real-time data sync, ensuring marketers have timely access to social performance metrics.
Combining Twitter data with HubSpot’s CRM enriches customer profiles and campaign reporting. Using Improvado can unify data sources, offering a clearer picture of ROI
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