Integrate Liftoff and Twitter data into a single marketing dashboard

With Improvado you can merge marketing data from Liftoff and Twitter on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Liftoff and Twitter to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Liftoff

Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.

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Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

FAQ

Streamlining data from Liftoff

Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Twitter integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Liftoff and Twitter data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Twitter and Liftoff to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Liftoff and Twitter?

Joining Liftoff and Twitter allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Liftoff and Twitter. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Twitter and Liftoff data in a single tool

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