Drive Engagement and Boost Leads with Adobe Marketo + ON24 Integration
Streamline your campaigns with unified data for deeper insights and enhanced audience engagement.
Bridge Adobe Marketo Engage and ON24 data to Improvado in just a few steps.
Extract
Connect 1000+ marketing, sales, and finance sources via pre-built connectors. No code, no API maintenance.
Transform
Improvado normalizes raw data into analysis-ready datasets with the granularity your analysts expect.
Load
Pipe clean data into your warehouse and BI tool of choice — or use Improvado's built-in dashboards.
Centralizing Adobe Marketo Engage data
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It offers advanced features such as lead management, email marketing, and account-based marketing, enabling precise segmentation and personalized campaigns. With tools like predictive content and real-time behavioral tracking, marketers can enhance targeting accuracy and campaign effectiveness.
In the context where 89% of marketers say inconsistent data causes misalignment, Marketo's robust data integration capabilities address this challenge by consolidating diverse data sources for unified insights. When integrated with Improvado, the platform streamlines data aggregation and visualization, reducing reporting time by 75% and allowing teams to focus on strategic decision-making rather than manual data processing.
Centralizing ON24 data
ON24 is a leading webinar and digital experience platform that enables businesses to craft interactive virtual events and online content. It provides tools for real-time engagement, audience analytics, and content management, helping organizations connect with prospects and clients effectively.
By utilizing ON24, companies can enhance lead generation, improve brand awareness, and measure event performance with detailed insights. Its integration with marketing and CRM systems, like Improvado, streamlines data reconciliation, reducing weekly tasks from 8 hours to just 30 minutes.
How dashboards improve the analysis process
The Adobe Marketo Engage + ON24 dashboard combines marketing automation with webinar insights, offering a unified view of campaign performance. It simplifies data tracking and reporting, helping teams make informed decisions quickly.
- Interactive charts display real-time engagement metrics from webinars and email campaigns
- Customizable reports enable detailed analysis of lead generation and conversion rates
- Integration reduces marketing analytics costs by 40-65%, streamlining budget management
Other Adobe Marketo Engage Connections
Connect Adobe Marketo Engage + ON24 - Join 500+ Integrated Sources
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