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Streamline your campaigns with unified data for deeper insights and enhanced audience engagement.
Bridge Adobe Marketo Engage and ON24 data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It offers advanced features such as lead management, email marketing, and account-based marketing, enabling precise segmentation and personalized campaigns. With tools like predictive content and real-time behavioral tracking, marketers can enhance targeting accuracy and campaign effectiveness.
In the context where 89% of marketers say inconsistent data causes misalignment, Marketo's robust data integration capabilities address this challenge by consolidating diverse data sources for unified insights. When integrated with Improvado, the platform streamlines data aggregation and visualization, reducing reporting time by 75% and allowing teams to focus on strategic decision-making rather than manual data processing.
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ON24 is a leading webinar and digital experience platform that enables businesses to craft interactive virtual events and online content. It provides tools for real-time engagement, audience analytics, and content management, helping organizations connect with prospects and clients effectively.
By utilizing ON24, companies can enhance lead generation, improve brand awareness, and measure event performance with detailed insights. Its integration with marketing and CRM systems, like Improvado, streamlines data reconciliation, reducing weekly tasks from 8 hours to just 30 minutes.
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The Adobe Marketo Engage + ON24 dashboard combines marketing automation with webinar insights, offering a unified view of campaign performance. It simplifies data tracking and reporting, helping teams make informed decisions quickly.
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