Integrate Zendesk and Google Analytics data into a single marketing dashboard

With Improvado you can merge marketing data from Zendesk and Google Analytics on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Zendesk and Google Analytics to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Zendesk

Zendesk is a CRM company that helps you to identify and meet the requirements of your customers and create an automatic pipeline for your sales processes. Storing information like revenue gained from each customer, products or services that customers purchased, and the current status of the deal helps sales reps and marketers to prioritize prospects. With all this data analyzed, you get a clear vision of your target audience and promising leads. Improvado’s connectors help you to arrange these data in a warehouse and streamline it to your BI tool. By combining sales data with your marketing insights on a unified dashboard, your marketing analysts gain a granular understanding of whom they should target, allowing them to develop more precise marketing campaigns.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

FAQ

Streamlining data from Zendesk

Zendesk is a CRM company that helps you to identify and meet the requirements of your customers and create an automatic pipeline for your sales processes. Storing information like revenue gained from each customer, products or services that customers purchased, and the current status of the deal helps sales reps and marketers to prioritize prospects. With all this data analyzed, you get a clear vision of your target audience and promising leads. Improvado’s connectors help you to arrange these data in a warehouse and streamline it to your BI tool. By combining sales data with your marketing insights on a unified dashboard, your marketing analysts gain a granular understanding of whom they should target, allowing them to develop more precise marketing campaigns.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Google Analytics integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Zendesk and Google Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Analytics and Zendesk to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Zendesk and Google Analytics?

Joining Zendesk and Google Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Zendesk and Google Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Analytics and Zendesk data in a single tool

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