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Gain clear insights and boost performance with unified data from Facebook Ads and Google Analytics integration.
Connect Facebook Ads and Google Analytics to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Facebook Ads is an advertising platform that enables businesses to create, manage, and optimize paid campaigns across Facebook’s extensive network. It offers detailed audience targeting options, including demographics, interests, and behaviors, allowing advertisers to reach specific segments with precision. Features such as A/B testing, automated bidding, and real-time performance analytics help marketers refine their strategies efficiently. Given that 89% of marketers say inconsistent data causes misalignment, accurate reporting within Facebook Ads is crucial for campaign success.
To address data challenges, integrating Facebook Ads with Improvado streamlines data aggregation from multiple sources into a unified dashboard. This integration eliminates 90% of marketing-related IT tickets by automating data workflows and reducing manual errors. As a result, teams gain reliable insights faster, improving decision-making and ensuring marketing efforts align with business goals.
Google Analytics is a web analytics platform that helps businesses track and analyze website and app performance. It provides insights into user behavior, traffic sources, and conversion rates, enabling data-driven decisions that enhance marketing strategies and improve customer engagement.
By integrating Google Analytics with Improvado, companies can streamline data collection and eliminate 99% of discrepancies, ensuring more accurate reports. This integration supports better budget allocation and campaign optimization, driving measurable growth across channels.
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This dashboard combines Facebook Ads data with Google Analytics insights to give a clear view of campaign performance in one place. It cuts audit prep time by 60%, making review sessions quicker and more efficient. Users can track ad spend alongside website traffic to identify which campaigns drive the most conversions and adjust budgets accordingly.
To integrate Facebook Ads with Google Analytics, you need to add UTM parameters to your ad URLs for tracking and connect both platforms via tools like Improvado, which automates data syncing and simplifies setup.
Linking these platforms allows you to analyze user behavior post-click, measure ROI accurately, and optimize ad spend based on real conversion data, with Improvado enabling comprehensive, consolidated reporting.
Data sync frequency depends on your setup; using Improvado, you can automate near real-time updates, ensuring your dashboards reflect up-to-date campaign performance without manual intervention.
Yes, by tagging your Facebook Ads with unique UTM parameters, Google Analytics can differentiate campaigns, and tools like Improvado help automate and validate this tagging for precise tracking.
Improvado offers flexible mapping of custom data fields, allowing you to tailor the integration to your business needs and ensure key metrics from
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