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Capture query performance, refresh logs, and data transformation metrics. Send Excel analytics to Redshift or Google Sheets for workflow optimization.
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Improvado extracts marketing data from 500+ sources through secure API connections, automatically pulling campaign metrics, conversion data, and performance indicators. The platform processes raw data through transformation rules and loads it into databases that Excel Power Query can access. Your Excel workbooks can refresh marketing data automatically without manual CSV downloads or copy-paste operations. This ensures your Excel analysis always reflects current campaign performance and business metrics.
Improvado's Marketing Common Data Model creates consistent field names and data types across all marketing platforms before making data available to Excel Power Query. This standardization means you can combine Google Ads and Facebook data in Excel without worrying about different metric definitions. Power Query can easily merge and analyze data from multiple marketing channels using standardized schemas. The normalized structure supports Excel's pivot tables, formulas, and advanced analytics across unified marketing datasets.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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