Data sources
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Amazon Advertising

Amazon Advertising Data Integration — Scale & Optimize

Extract Amazon DSP, Sponsored Products, and brand metrics automatically. Feed campaign performance data into Tableau or your warehouse for unified e-commerce analytics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Amazon Advertising in minutes

Improvado connects directly to Amazon Advertising APIs to extract campaign performance, keyword metrics, and product advertising data. The integration pulls data automatically on your chosen schedule, eliminating manual report downloads. Our pre-built connector handles API authentication, rate limiting, and data validation. Fresh advertising data flows into your warehouse every hour, day, or week based on your needs.

Amazon Advertising Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amazon Advertising + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified advertising data across all platforms

Improvado normalizes Amazon Advertising data through our Marketing Common Data Model, creating consistent field names and structures across all your advertising platforms. Campaign data from Amazon DSP, Sponsored Products, and Sponsored Brands maps to the same schema as Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without custom data transformations. Compare ROAS, CPC, and conversion metrics across channels in a single dashboard.

Use Cases

What users ask their Amazon Advertising integration

Cross-channel
Compare Amazon ad performance against Google Ads and Facebook in unified dashboards
6 hrs → 20 min
Budget optimization
Optimize Amazon campaign budgets using cross-channel attribution and ROAS data
Manual → auto
Executive reporting
Generate executive reports combining Amazon advertising with sales and inventory data
4 hrs → 15 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which Amazon Advertising metrics can Improvado extract?
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Improvado extracts 200+ Amazon Advertising metrics including impressions, clicks, spend, ACOS, conversion rate, and attributed sales. We pull data from Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns. Custom metrics and dimensions are also supported through our flexible data extraction.
How often does Amazon Advertising data refresh in my warehouse?
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You can set data refresh intervals from every hour to monthly depending on your needs. Most clients choose daily refreshes for Amazon Advertising data since Amazon typically updates metrics with a 24-48 hour delay. Real-time data is available for some metrics like impressions and clicks.
Does the integration work with Amazon DSP and Amazon Attribution?
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Yes, Improvado connects to Amazon DSP for programmatic advertising data and Amazon Attribution for cross-channel measurement. We extract campaign performance, audience insights, and attribution data from both platforms. This data integrates seamlessly with your other Amazon Advertising metrics.
Can I combine Amazon Advertising data with my sales data?
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Absolutely. Improvado can connect to your e-commerce platform, CRM, or sales database alongside Amazon Advertising. Our data model includes product SKUs and order IDs that enable joining advertising spend with actual sales outcomes. This creates complete attribution reporting from ad click to final purchase.
What happens if Amazon changes their API or data structure?
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Improvado monitors all API changes and updates our connectors automatically. When Amazon releases new metrics or modifies existing ones, we implement these changes without requiring action from your team. You'll receive notifications about new available data fields and any temporary service interruptions.
How does Improvado handle Amazon Advertising data for multiple marketplaces?
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Our connector supports all Amazon marketplaces including US, UK, Germany, Japan, and others. Data from each marketplace appears with proper geographic and currency labeling in your warehouse. You can analyze performance across regions or focus on specific marketplaces through filtering.