Data sources
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Adobe Analytics

Adobe Analytics Data Integration | Web Analytics ETL

Connect Adobe Analytics to your data warehouse through Improvado's automated pipeline. Extract web analytics, conversion data, and customer journey metrics without complex API development.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Adobe Analytics data automatically

Improvado connects to Adobe Analytics APIs to extract your web analytics data continuously. Pull traffic metrics, conversion funnels, customer segments, and eCommerce data without manual report exports. Your Adobe Analytics data refreshes on automated schedules, ensuring dashboards always reflect current website performance. Custom variables, calculated metrics, and segments sync automatically.

Adobe Analytics Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Adobe Analytics + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unify web analytics with marketing data

Improvado's Marketing Common Data Model combines Adobe Analytics with advertising data from Google, Facebook, and 500+ other platforms. Analyze the complete customer journey from ad impression to website conversion, measure marketing attribution across channels, and calculate true ROI for every campaign. Your data team gets consistent metrics and dimensions across web analytics and advertising platforms.

Use Cases

What users ask their Adobe Analytics integration

Cross-channel
Combine Adobe Analytics conversions with Google Ads and Facebook campaign data
6 hrs → 20 min
Budget optimization
Analyze customer journey paths from first touch to conversion across all channels
Manual → auto
Executive reporting
Build executive dashboards showing website performance and marketing attribution
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Adobe Analytics data can Improvado extract?
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Improvado extracts traffic metrics, conversion data, custom events, eCommerce transactions, and audience segments from Adobe Analytics. This includes pageviews, sessions, bounce rates, goal completions, and revenue metrics. Custom variables, calculated metrics, and advanced segments are also supported.
Can I get Adobe Analytics data at the hit level?
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Yes, Improvado can extract granular hit-level data from Adobe Analytics including individual page views, events, and conversion actions. This enables detailed customer journey analysis and advanced attribution modeling. Hit-level data requires additional configuration and may impact sync times.
How does the integration handle Adobe Analytics custom variables?
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Improvado automatically detects and extracts custom eVars, props, and events configured in your Adobe Analytics implementation. Custom variables maintain their original names and data types in your warehouse. The integration adapts when you add new custom variables without requiring reconfiguration.
Does Improvado support Adobe Analytics segments and calculated metrics?
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Yes, Improvado can extract data for predefined segments and calculated metrics from Adobe Analytics. This includes both Adobe's default segments and custom segments you've created. Calculated metrics are pulled with their computed values, enabling consistent reporting across platforms.
What's the data freshness for Adobe Analytics integration?
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Adobe Analytics data can refresh multiple times daily, with most metrics available within 2-4 hours of website activity. Real-time reports aren't supported due to Adobe's API limitations, but near real-time data supports daily optimization needs. Historical data backfill is available for up to 3 years.
Can I combine Adobe Analytics with other web analytics platforms?
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Yes, Improvado normalizes Adobe Analytics data alongside Google Analytics, Mixpanel, and other analytics platforms using consistent field names and metrics. This enables cross-platform analysis and validation of web analytics data. You can compare traffic sources, conversion rates, and user behavior across different analytics tools.