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Year/Month
Monthly update

July 2024

July 2024

July 31, 2024

New API integrations 🧩

We have added 2 new data sources with the following report types:

MikMak

IAS

API changes βš™οΈ

IQM

We have upgraded our IQM API to v3.

For more information, see IQM API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Google Ads

Klaviyo

Appsflyer SKADNetwork

Youtube Organic

Hubspot

Pinterest Ads

TikTok Ads

Snapchat Ads

The Trade Desk API

Google Ads

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Monthly update

June 2024

June 2024

June 30, 2024

New API integrations 🧩

We have added 1 new data source with the following report types:

Walmart Connect

New Report Types πŸ“Š

The following report types are available starting this month:

Adobe Workfront

Roundel

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Monthly update

May 2024

May 2024

May 31, 2024

New API integrations 🧩

We have added 4 new data sources with the following report types:

Branch Custom Export

Innovid

  • Viewability report report type
  • Delivery report report type

CreativeX

  • Posts report type

Captiv8

  • Campaigns entity report type
  • Reports entity report type
  • Reports data report type

API changes βš™οΈ

Google Ads

We have upgraded our Google Ads API to v16. For more information, see Google Ads API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202402. For more information, see Google Ad Manager API documentation.

LinkedIn

We have upgraded our LinkedIn API to v202404. For more information, see LinkedIn API documentation.

Criteo

We have upgraded our Criteo API to v2024-01. For more information, see Criteo API documentation.

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Data Transformation
AI Agent

AI Agent updates

AI Agent updates

May 30, 2024

Creating and updating cells using AI

This feature empowers you to effortlessly build and refine your data models, ensuring that the AI works precisely according to your specifications. Whether you need to adjust naming conventions, handle paid search data, or manage cross-channel data, our AI Agent simplifies the process.

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AI Notebook Scheduling

We are excited to introduce AI Notebook Scheduling, a powerful new feature designed to automate recurring tasks like data analysis, model training, and report generation.With AI Notebook Scheduling, you can automate the execution of your AI notebooks according to a predefined schedule. Configure your notebooks to run automatically at specific times or at regular intervals, saving you time and reducing the need for manual intervention.

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AI MCDM Recipes

The Mapping feature allows you to create fully customized mappings across different data sources using a simple, no-code interface. This feature not only simplifies the integration process but also enables you to manipulate data by adding calculated fields, applying filters, and using mathematical operations and conditional logic to transform raw data into insightful metrics.

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Marketing Data Governance

Marketing Data Governance updates

Marketing Data Governance updates

May 28, 2024

Data Governance Dashboard

This tool provides comprehensive sections and charts to help you understand your compliance metrics and performance. With this feature, you can analyze critical data and use these insights to enhance your campaigns effectively.

Screenshot 2024-06-14 at 18-41-18 Cerebro Dashboard - IMPROVADO.png

Rules Library

The Rules Library is a collection of pre-built rules that we have created within Improvado. It contains rules from various categories and directions, making it easier than ever to implement complex logic and data transformations. You can select a rule from the library and simply adapt it to your needs, streamlining your workflow and saving valuable time.

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We're thrilled to announce the rollout of a new Save as a template feature, which brings significant enhancements and expansions to the Data Extraction flow.

βœ… To streamline workflow and enhance your experience, we have provided you with the ability to create and update custom extraction templates directly within the extraction flow.

Monthly update

April 2024

April 2024

April 30, 2024

New API integrations 🧩

We have added 4 new data sources with the following report types:

Adelphic DSP

Roundel

RTB House

  • Advertisers entity report type
  • Clients entity report type
  • Offer categories entity report type
  • Offers entity report type
  • Campaigns entity report type
  • Rtb creatives entity report type
  • Conversions report type
  • Billing report type

Qualtrics

  • Distributions entity report type
  • SMS distributions entity report type

API changes βš™οΈ

LinkedIn Ads

We have upgraded our LinkedIn Ads API to v202305.

For more information, see LinkedIn Ads API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Amazon Vendor Central

Shopify

Hubspot

Marketo

Basis Platform API

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Data Transformation
AI Agent

Run All in AI Agent

Run All in AI Agent

April 20, 2024

This feature automates the execution of all cells within a notebook with a single click, streamlining workflows by eliminating the need for manual sequential runs. Simply click the Run All button to execute all cells from top to bottom, enhancing efficiency in data analysis processes.

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Monthly update

March 2024

March 2024

March 29, 2024

New API integrations 🧩

We have added 1 new data source with the following report types:

Instacart

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

Shopify

We have upgraded our Shopify API to v2024-01.

For more information, see Shopify API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Amazon Seller Central

AppsFlyer

Pinterest Ads

Facebook Pages

Criteo

TikTok Ads

We are delighted to announce that we've significantly upgraded our AI Agent! Here are some major updates to highlight:‍

AI Notebook Starter Pack

In the notebook history, you have one pinned notebook, inside it you can find a lot of very useful information: documentation, videos with use cases, and all available recipes. This is the entry point to start using our AI Agent to solve any marketing and analytical problems.

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AI Recipes

We have released the ability to use pre-built recipes for a large number of cases: naming convention handling, paid search, cross-channel, and much more. That is, you create a recipe from a template and then simply adapt it to your needs.

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Column & filter builder

This feature allows you to create a fully customized mapping, allowing to manipulate data by adding calculated fields and applying filters. This manipulation includes mathematical operations and conditional logic to transform raw data into insightful metrics.

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Monthly update

February 2024

February 2024

February 29, 2024

New API integrations 🧩

We have added 4 new data sources with the following report types:

Google Search Ads 360 (Beta)

Sprout Social:

Tune Network API

Applovin

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New Report Types πŸ“Š

The following report types are available starting this month:

Google Display & Video 360

Reddit

Piwik PRO

Oracle NetSuite

Salesforce Marketing Cloud

LinkedIn Ads

Moloco Cloud

‍

Data Extraction
Flat Data Ingestion

Azure SQL & MySQL are available for data extraction

Azure SQL & MySQL are available for data extraction

February 28, 2024

We are thrilled to announce two new Flat Data integrations - Azure SQL & MySQL!

βœ… Key Features:‍

  • Import Azure SQL & MySQL tables directly via Improvado UI
  • Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction
  • A new Data source category was added: SQL
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Usage Stats

Usage Stats ✨

Usage Stats ✨

February 5, 2024

We are thrilled to announce enhancements to our dashboard that provides an in-depth analysis of your data usageπŸ“Š

What has been changed?

πŸ“Œ Naming: Usage Dashboard to Usage Stats.
‍
β€πŸ“Œ Improved Visualization: Clearer and more interactive graphs to track data usage over time.
β€πŸ“Œ Enhanced Data Breakdown: More detailed comparisons of data usage across different periods and categories.
πŸ“Œ User Experience: A more intuitive layout.
πŸ“ŒFiltering Functionality: Lots of filtering options were added.

Monthly update

January 2024

January 2024

January 31, 2024

New API integrations 🧩

We have added 2 new data sources with the following report types:

Harvest:

Liftoff:

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

Facebook

We have upgraded our Facebook API to v18.
This change affects the following data sources:

  • Facebook
  • Facebook Pages
  • Instagram Stories and Mentions
  • Instagram Organic
  • Instagram Hashtag

For more information, see Facebook API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Pinterest Ads

Oracle NetSuite

Facebook Ads

Piwik PRO

Monthly update

December 2023

December 2023

December 31, 2023

API changes βš™οΈ

Klaviyo

We have upgraded our Klaviyo API to v2023-12-15.
For more information, see Klaviyo API documentation.

New Report Types πŸ“Š

The following report types are available starting this month:

Google Campaign Manager (by Advertiser)

Apple Search Ads

Xandr

Brandwatch

Facebook Pages

Piwik PRO

Google Display & Video 360

The reworked Extraction flow allows you to use custom dimensions and metrics in your Data Extraction configuration.

Key features:

  • 🧩 Custom Configuration with API Configurator: Available for any Data source with Free-Form (Wide) Report types (currently GA4 only)
  • πŸ” Data Table improvements: You can create multiple Data Tables with the same granularity level for Custom Configurations
Data Extraction
Flat Data Ingestion

Updated Skip rule & date column

Updated Skip rule & date column

December 21, 2023

πŸš€ We are glad to announce enhancements to the Flat Data configuration flow: updated skip rule & date column‍

β€πŸ“Œ Skip rule: Now you can add one custom rule! (can be combined with Skip empty rule)
β€πŸ“Œ Date column: A wide range of date formats was added for more flexibility

Data Extraction

Hourly schedule

Hourly schedule

December 7, 2023

πŸŽ‰ Exciting Update for Data Extraction Scheduling - πŸŽ‰ Hourly Schedules! πŸŽ‰

πŸ“Œ Now you can select extraction periods based on hours πŸ• (every 4, 6, 8, or 12 hours)

Note: Β Hourly schedule is available by request only. Please contact your Customer Success Manager for more details.

We are thrilled to unveil the complete redesign of Your Team page with the new Members table, which combines Employees and Invited users and even provides tools for Advanced User Management!

πŸ“Œ Key Features:

  • ‍New Your Team page πŸ”₯‍
  • ~Filter users by roles & workspaces
  • Advanced User Management πŸ”₯
  • ~New User Invitation flow - now you can invite users to multiple workspaces simultaneously from Your Team page
  • ~Assign an Owner role to a user
  • ~Remove users from a workspace
  • ‍Edit workspace details πŸ”₯
  • Redesigned Welcome Form for the new member πŸ”₯

✨ It's available to all users, even if the workspaces feature is not yet enabled for your Improvado instance!

Monthly update

November 2023

November 2023

November 30, 2023

New API integrations 🧩

We have added 2 new data sources with the following report types:

VideoAmigo:

ON24

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes βš™οΈ

Criteo

We have upgraded our CriteoAPI to v2023-10.
For more information, see Criteo API documentation

Pinterest API

We have upgraded our PinterestAPI to v5.
For more information, see Pinterest API documentation.

Spotify Ads

We have upgraded our Spotify Ads API to v2. You can see the API changes here.

Ads report type was replaced with a new set of separate reports including entity and performance for each level of granularity accordingly.

Entity reports:

  • Campaigns Entity (campaigns_entity)
  • Adsets Entity (adsets_entity)
  • Ads Entity (ads_entity)

Aggregated reports:

  • Aggregated Campaigns (aggregated_campaigns)
  • Aggregated Adsets (aggregated_adsets)
  • Aggregated Ads (aggregated_ads)

New Report Types πŸ“Š

The following report types are available starting this month:

Skai API (Kenshoo V3 API)

Piwik PRO

πŸŽ‰ Now you can Transfer Extraction orders from one Connection to another within one workspace!

  1. Select the extraction orders to transfer β˜‘οΈ
  2. Choose the connection with a suitable account inside ↩️
  3. Launch the transfer πŸš€
Data Transformation
MCDM Recipes
Marketing Dashboard 2.0

MCDM Updates⚑

MCDM Updates⚑

November 15, 2023

New Recipe is available on the platform - Programmatic. It's visualized as a separate tab on the Marketing Dashboard.

A bunch of the Recipes were implemented as the AI Transform document and can be used as templates!
We already have the following reports developed based on the AI Transform:

  • Paid Search (Basic Performance)
  • Paid Social (Basic & Geo Performance)
  • Cross Channel (Basic Performance)
Data Extraction
Data Load
Instant Intelligence
AI Agent
Flat Data Ingestion

October 2023

October 2023

October 31, 2023

AI Assistant New Features ✨

  • We have moved to a new powerful model that has shown a two-fold increase in the speed of operation.
  • Released the Company Rules feature, where companies can describe their unique rules, definitions, designations, and the AI Assistant will execute them. You can learn more in the article.

Launched a new Interpret Results feature

This feature allows for the analysis of SQL execution results and gaining insights from the data.

Updated the TableChooser

Now, when selecting tables, all necessary meta-information is available: table descriptions, date of last update, table name, and its designation.

‍

Run Extraction & Run Load buttons

πŸŽ‰ Now you can start Extraction and Load Orderswith the selected date range!

🎯 The new Run Extraction and Run Load buttons are available in:

  • Extraction/Load Orders list in Data Table
  • Extraction/Load Order Details page

‍

MCDM Updates

  • You can now customize mapping separately for each workspace using the new workspace_id column in the custom mapping spreadsheet. Learn more here.

‍

New API integrations 🧩

We have added 5 new data sources with the following report types:

Adobe Workfront

TikTok Organic

Sistrix

ProxyClick

DoubleVerify

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Criteo

We have upgraded our Criteo API to v2023-07.
For more information, see Criteo API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Google Ads

AppsFlyer

Amazon Advertising DSP

Google Universal Analytics

StackAdapt

Google Campaign Manager (by Advertiser)

Data Extraction
Flat Data Ingestion

Import your Flat Data via User Interface

Import your Flat Data via User Interface

October 25, 2023

It significantly simplifies and speeds up file import to Improvado since now it's a self-serve flow!
You can check out the demo we created specifically for this feature here.

βœ… MVP Key Features:

  • Import CSV/TSV files directly via Improvado UI
  • Configure settings (table name, skip rule, etc.)
  • Upload additional files with the same structure to one Data Table

Also, we've added a new Data Source Category: Flat Data (Google Sheets & File Import).

Data Extraction
Data Transformation
Notification Center
MCDM Recipes
Marketing Attribution

September 2023

September 2023

September 30, 2023

The new Accounts tab is now live on the Connection Details page πŸŽ‰

With this new tab, managing your accounts has never been easier!

To ensure the the accounts list synchronization, we've also included a handy Sync accounts button. Just give it a click and let the magic happen! πŸ”

‍

MCDM Errors in Notification Center πŸ””

We're excited to announce a new enhancement to the Improvado Notification Center!

You can now effortlessly set up your subscription to monitor MCDM Recipe issues. βš™οΈ

‍

Extraction template filter - New look & feel 🎨

We're Β given a refreshed makeover to the Extraction template filter! Now, searching and filtering metrics and dimensions have become even easier and more intuitive than before.

The revamped Extraction template filter can be found on the 2nd step of the Extraction flow.

‍

Email Marketing Recipe is now available πŸ“§

The Email Marketing Recipe provides you with actionable and historical email marketing data, as well as predictive analytics in some situations, about the performance of your email campaigns allowing a lot of actionable directions, such as A/B testing, in order to drive engagement, and ultimately revenue.

The marketing value and goal of this Recipe is to help you understand, optimize, and improve your email marketing campaigns.

‍

MCDM updates βš‘β€

  • eCommerce Recipe has been rolled out as a part of the Marketing Dashboard
  • Cross-Channel Recipe has been rolled out as a part of the Marketing Dashboard
  • Google Spreadsheet Data source is now supported in MCDM
  • Email Marketing Recipe is rolled out and available
  • UX updates: now you can download MCDM Data Dictionary as CSV for any Recipe

‍

Attribution updates πŸ“Š

  • Released Attribution Dashboard 2.0. This template can be applied to any customer case
  • Completely moving to Attribution core v2:‍
  • ~Decreased onboarding time by 2 weeks
  • ~Simplified datasource mapping
  • ~Simplified adding custom business metrics
  • Implemented internal data QA. Now we do internal data checking for consistency and duplicates

‍

New API integration 🧩

We have added a new data source with the following report types:

Invoca Network

Emarsys

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes βš™οΈ

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v2.

For more information, see Google Display & Video 360 API documentation.

‍

New Report Types πŸ“Š

The following report types are available starting this month:

Snapchat Organic

Google Universal Analytics

Google Display & Video 360

Pinterest Ads

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