This is a complete guide to the SEO vs. PPC debate. Explore what strategy to choose and when. What is better to invest in SEO or PPC?
Discover the essence of growth marketing, its evolution, principles, and the key strategies that drive business success.
Discover the ins and outs of stealth marketing, a unique advertising strategy that can boost brand awareness and trust without breaking the bank.
Explore the pivotal B2C marketing trends shaping the industry. Discover how analytics empowers brands to stay ahead and resonate with modern consumers.
This is a complete guide to international marketing. Explore the 2024 international marketing trends, mistakes to avoid, and best practices to succeed.
Learn how to build a successful B2B marketing strategy in 2024. Discover effective steps and data-driven insights, to drive substantial growth.
Discover effective strategies to stay informed about the latest B2B marketing trends in 2024. Unveil the top digital marketing trends for the B2B landscape.
Explore MarTech: the powerful blend of marketing & tech, revolutionizing the industry. Learn its significance, benefits & challenges.
Learn how marketing calendars streamline collaboration, boost efficiency, and drive data-driven decisions for marketing success.
Discover the power of strategic marketing in driving enterprise growth. Our guide reveals valuable insights and strategic marketing best practices.
Unlock success with a high-performing multi-channel marketing strategy for large enterprises. Discover characteristics and key steps to follow.
Explore key factors that make a marketing channel effective, learn about major types of marketing channels, and how to measure their performance.
This comprehensive guide explores its importance, differences from cross-channel and omnichannel strategies, key success factors, and challenges.
Leverage data-driven insights to transform the business with our Business Analytics guide. Make informed decisions and unlock the power of analytics.
What's business analytics? Learn the benefits, key components, and role of business analytics in driving data-driven decisions for competitive advantage.
Unlock valuable insights for your business with our comprehensive guide to Salesforce dashboard design and development.
Dive into Pinterest Paid Ads performance tracking with a Pinterest Ads dashboard. Learn how to build your dashboard and what best practices to follow.
Optimize your TikTok Ads campaigns by keeping all your key metrics in a single dashboard. Learn how to build an effective TikTok Ads dashboard here.
Get into Twitter advertising performance tracking and reporting with a Twitter Ads dashboard. Learn how to build a dashboard and what best practices to follow.
Having an Amazon Ads Dashboard helps monitor campaign performance and ROI. Learn the best practices for building a dashboard and what metrics to include.
Influencer marketing dashboards show how influencer campaigns enable growth. Learn how to build influencer dashboards and what metrics to include.
An Instagram analytics dashboard helps track social media performance over time. Learn the best practices for building a truly effective Instagram dashboard.
KPI dashboards aggregate key performance indicators, providing companies with quick access to insights and a foundation for making data-driven decisions.
Shopify dashboard is the one tool you need to keep track of your online store performance, monitor Shopify KPIs, and simplify Shopify marketing reporting.
Social media dashboards help businesses track performance across all channels to optimize campaigns for higher ROAS, drive conversion, and more.
Content marketing dashboards show how your content pieces impact the company’s bottom line. Learn how to build a content dashboard and what metrics to include.
A Google Analytics Dashboard provides a holistic view of web traffic and conversion across all marketing channels. Learn how to build a GA dashboard.
Marketers use web analytics dashboards to visualize and track web performance metrics. Learn what metrics to include and how to build a web analytics dashboard.
Discover how to calculate Return on Marketing Investment (ROMI) and attribute profit and revenue growth to marketing initiatives.
Meta description: Learn how to calculate and boost your ad spend return on revenue. Maximize ROI with our comprehensive guide.
Cost per acquisition measures the total cost of acquiring one new customer via an exact channel or campaign. Learn how to measure and optimize CPA.
Vanity metrics often look good on paper but don't help understand marketing performance. Learn how to identify vanity metrics and what to track instead.
Learn what account-based marketing (ABM) is and how it helps businesses reach high-value customers more effectively.
How to restructure sales and marketing departments into revenue operations? Our guide will walk you through every stage of RevOps implementation.
Revenue operations (RevOps) is the new operating model coming to replace sales enablement and sales ops. Here's why.
Companies with highly aligned sales and marketing departments show 32% YoY revenue growth. Learn what it takes to achieve teams alignment.
Streamline geotargeting PPC analytics for increased ROAS with Improvado's centralized hub. Review performance of geotargeted ads globally.
Marketing automation is about achieving more with less. Get started and enhance your marketing automation stack with these tools.
Get started with marketing automation and learn how to implement it in your team to streamline processes and optimize marketing investments.
Learn how to run a B2B marketing funnel analysis: What tools to use and how to apply your findings to build a more powerful funnel.
Need to ramp up with email marketing analytics? We've detailed 12 crucial metrics you should track in your next report. Check them out now.
Continuous optimization and analysis are required for both Video 360 and Display campaigns. In this guide, we're sharing some of the best practices for DV360.
Are you curious about MediaMath DSP and how it is helping programmatic advertising thrive in a future without cookies? This guide is for you.
What does LiveRamp do and how does it help businesses make better data-driven decisions? Read on to learn!
Let's look at how product recommendation can help you grow your eCommerce business, with top examples and pros strategies.
Data integration tools accelerate marketing and sales analysis by transfering data streams into a single storage location. Compare the top 16 tools.
As experts in marketing data, we set out to explore the changing nature of digital ad spend across all brand categories on Google Ads during COVID-19.
Nowadays we have so much marketing data from data aggregation. But having that data is not enough, you also need to know how to benefit from it.
Read our ultimate guide to cluster analysis: what it is, what techniques it includes, and what pros and cons of using cluster analysis in practice there are.
Running a marketing agency? Here's a list of must-have marketing tools you need to run smoothly and show great results.