Vanity metrics often look good on paper but don't help understand marketing performance. Learn how to identify vanity metrics and what to track instead.
Learn what account-based marketing (ABM) is and how it helps businesses reach high-value customers more effectively.
How to restructure sales and marketing departments into revenue operations? Our guide will walk you through every stage of RevOps implementation.
Revenue operations (RevOps) is the new operating model coming to replace sales enablement and sales ops. Here's why.
Companies with highly aligned sales and marketing departments show 32% YoY revenue growth. Learn what it takes to achieve teams alignment.
Reviewing the performance of geotargeted ads by location is a huge challenge for global marketers. Here’s how to streamline geotargeting PPC analytics to increase ROAS.
Marketing automation is about achieving more with less. Get started and enhance your marketing automation stack with these tools.
Get started with marketing automation and learn how to implement it in your team to streamline processes and optimize marketing investments.
Learn how to run a B2B marketing funnel analysis: What tools to use and how to apply your findings to build a more powerful funnel.
Need to ramp up with email marketing analytics? We've detailed 12 crucial metrics you should track in your next report. Check them out now.
Continuous optimization and analysis are required for both Video 360 and Display campaigns. In this guide, we're sharing some of the best practices for DV360.
Are you curious about MediaMath DSP and how it is helping programmatic advertising thrive in a future without cookies? This guide is for you.
What does LiveRamp do and how does it help businesses make better data-driven decisions? Read on to learn!
Marketers use programmatic advertising platforms to manage ad spending and increase outreach. In this post, we listed the 12 best programmatic tools.
Let's look at how product recommendation can help you grow your eCommerce business, with top examples and pros strategies.
Data integration tools accelerate marketing and sales analysis by transfering data streams into a single storage location. Compare the top 16 tools.
As experts in marketing data, we set out to explore the changing nature of digital ad spend across all brand categories on Google Ads during COVID-19.
Nowadays we have so much marketing data from data aggregation. But having that data is not enough, you also need to know how to benefit from it.
Read our ultimate guide to cluster analysis: what it is, what techniques it includes, and what pros and cons of using cluster analysis in practice there are.
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