Connect Zedo Data — Ad Serving Metrics Unified
Connect Zedo and let AI agents query ad server performance, inventory utilization, and revenue metrics alongside other ad platforms.
Key Takeaways Automate Zedo ad server data extraction
Improvado connects to Zedo's reporting APIs to extract campaign performance, inventory utilization, and revenue data automatically. Schedule data pulls hourly, daily, or at custom intervals without manual report generation. The integration captures impressions, clicks, fill rates, and advertiser performance from your Zedo ad server. Data flows directly to BigQuery, Snowflake, Redshift, or your chosen analytics destination.
Unified ad server data with marketing channels
Improvado's Marketing Common Data Model (MCDM) standardizes Zedo ad server metrics with data from Google Ad Manager, Amazon DSP, and 500+ other advertising platforms. Campaign performance, inventory metrics, and revenue data align automatically across all your ad tech stack. This normalization enables comprehensive yield optimization and cross-platform revenue analysis. Compare Zedo performance against other ad servers and demand sources in unified dashboards.
Data objects and fields Improvado extracts from Zedo
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CTR status budget |
| Ad | ad_type impressions clicks spend creative_size |
| Creative | format impressions clicks CTR conversions |
| Site | impressions clicks spend eCPM fill_rate |
From connection to autonomous action in three steps
Connect
Connect your Zedo account with OAuth in 60 seconds. Improvado automatically normalizes campaigns, ad groups, creatives, and placements alongside 1000+ marketing and sales data sources in a unified schema.
Ask
Ask in plain English about Zedo spend, ROAS, impressions, clicks, conversions, CTR, CPM, or CPC across any date range. The agent surfaces insights from campaigns, line items, and creative performance instantly.
Act
The agent pauses underperforming campaigns, adjusts bids and budgets, duplicates high-ROAS line items, and updates targeting parameters in Zedo. Every write action is logged with timestamps, approvals, and full audit trails for governance.
What teams ask their AI agent about Zedo
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Zedo fill rates and eCPMs against Google Ad Manager performance
Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.
Optimize inventory allocation using Zedo performance data and demand patterns
Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.
Generate publisher revenue reports combining Zedo with other ad server data
Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Zedo — it optimizes inventory allocation in real time
Read
Pull campaign performance, spend, ROAS, impressions, clicks, conversions, CTR, CPM, CPC, line item status, creative IDs, targeting settings, bid amounts, and placement data from Zedo in real-time or historical snapshots.
Write
Pause or activate campaigns and line items, update daily budgets and bid amounts, duplicate high-performing campaigns, adjust targeting parameters, modify flight dates, and apply budget caps across your Zedo account programmatically.
Monitor
Set alerts for ROAS drops below thresholds, spend pacing anomalies, conversion rate changes, CTR declines, budget depletion warnings, and campaign status changes. The agent notifies you via Slack or email when Zedo metrics trigger conditions.
AI agents query impressions, clicks, fill rates, and advertiser performance from Zedo ad server data. They compare eCPMs and fill rates against Google Ad Manager to identify inventory optimization opportunities. Agents monitor demand patterns and automatically flag when specific placements underperform.
| Campaign | Conv Rate | Spend |
|---|---|---|
| Retargeting - Cart Abandoners | 4.72% | $3,240 |
| Search Intent - High Value KW | 3.89% | $5,870 |
| Display - Lookalike Q1 | 3.14% | $2,190 |
| Video Pre-Roll - Brand | 2.67% | $4,550 |
| Mobile Native - Discovery | 2.41% | $1,980 |
Send Zedo data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Zedo as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Zedo metrics can I extract with Improvado?
How often can I sync Zedo ad server data?
Does Improvado support Zedo API authentication?
Can I combine Zedo data with other ad servers?
What data warehouses work with Zedo integration?
How much historical Zedo data can I access?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Zedo today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.