Connect Zedo Data — Ad Serving Metrics Unified
Zedo campaign delivery and performance data flows to your analytics destination. Monitor programmatic results alongside other channels in Tableau or data warehouse reporting.
Top performer: Brand campaigns at 8.1x ROAS.
Automate Zedo ad server data extraction
Improvado connects to Zedo's reporting APIs to extract campaign performance, inventory utilization, and revenue data automatically. Schedule data pulls hourly, daily, or at custom intervals without manual report generation. The integration captures impressions, clicks, fill rates, and advertiser performance from your Zedo ad server. Data flows directly to BigQuery, Snowflake, Redshift, or your chosen analytics destination.
From connection to autonomous action in three steps
Connect
Authenticate Zedo via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Zedo performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified ad server data with marketing channels
Improvado's Marketing Common Data Model (MCDM) standardizes Zedo ad server metrics with data from Google Ad Manager, Amazon DSP, and 500+ other advertising platforms. Campaign performance, inventory metrics, and revenue data align automatically across all your ad tech stack. This normalization enables comprehensive yield optimization and cross-platform revenue analysis. Compare Zedo performance against other ad servers and demand sources in unified dashboards.
What teams ask their AI agent about Zedo
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Zedo fill rates and eCPMs against Google Ad Manager performance
Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.
Optimize inventory allocation using Zedo performance data and demand patterns
Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.
Generate publisher revenue reports combining Zedo with other ad server data
Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Zedo — it acts on it
Read
Pull metrics, dimensions, and trends from Zedo — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Zedo through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Zedo data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Zedo as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Zedo today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.