Connect Zedo Data — Ad Serving Metrics Unified

Connect Zedo and let AI agents query ad server performance, inventory utilization, and revenue metrics alongside other ad platforms.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Zedo

Which Zedo campaigns have ROAS below 2.5x this month?

Found 3 campaigns underperforming: Display Retargeting Q1 at 1.8x ROAS ($4,230 spend), Mobile Banner Test at 2.1x ROAS ($2,890 spend), and Video Pre-Roll Awareness at 2.3x ROAS ($6,140 spend). Combined they're consuming $13,260 with 847,200 impressions but only 1,240 conversions.

Pause the Display Retargeting Q1 campaign and reduce the Mobile Banner Test budget by 40%

Done. Paused Display Retargeting Q1 and reduced Mobile Banner Test daily budget from $150 to $90. Estimated monthly savings: $3,020. I'll monitor the remaining campaigns and alert you if ROAS drops below 2.5x.

Trusted by data-driven teams

1,000+

Integrations

200+

Zedo Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Automate Zedo ad server data extraction

Improvado connects to Zedo's reporting APIs to extract campaign performance, inventory utilization, and revenue data automatically. Schedule data pulls hourly, daily, or at custom intervals without manual report generation. The integration captures impressions, clicks, fill rates, and advertiser performance from your Zedo ad server. Data flows directly to BigQuery, Snowflake, Redshift, or your chosen analytics destination.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Zedo API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Zedo through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified ad server data with marketing channels

Improvado's Marketing Common Data Model (MCDM) standardizes Zedo ad server metrics with data from Google Ad Manager, Amazon DSP, and 500+ other advertising platforms. Campaign performance, inventory metrics, and revenue data align automatically across all your ad tech stack. This normalization enables comprehensive yield optimization and cross-platform revenue analysis. Compare Zedo performance against other ad servers and demand sources in unified dashboards.

Zedo API v1 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Zedo

Object	Fields
Campaign	spend impressions clicks conversions CTR status budget
Ad	ad_type impressions clicks spend creative_size
Creative	format impressions clicks CTR conversions
Site	impressions clicks spend eCPM fill_rate

How it works

From connection to autonomous action in three steps

Connect

Connect your Zedo account with OAuth in 60 seconds. Improvado automatically normalizes campaigns, ad groups, creatives, and placements alongside 1000+ marketing and sales data sources in a unified schema.

Ask

Ask in plain English about Zedo spend, ROAS, impressions, clicks, conversions, CTR, CPM, or CPC across any date range. The agent surfaces insights from campaigns, line items, and creative performance instantly.

Act

The agent pauses underperforming campaigns, adjusts bids and budgets, duplicates high-ROAS line items, and updates targeting parameters in Zedo. Every write action is logged with timestamps, approvals, and full audit trails for governance.

Use Cases

What teams ask their AI agent about Zedo

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Zedo fill rates and eCPMs against Google Ad Manager performance

Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min

Improvado Agent Cross-channel

Optimize inventory allocation using Zedo performance data and demand patterns

Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate publisher revenue reports combining Zedo with other ad server data

Your AI agent analyzes Zedo data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

AI Agent Access

Your agent doesn't just read Zedo — it optimizes inventory allocation in real time

Read

Pull campaign performance, spend, ROAS, impressions, clicks, conversions, CTR, CPM, CPC, line item status, creative IDs, targeting settings, bid amounts, and placement data from Zedo in real-time or historical snapshots.

Write

Pause or activate campaigns and line items, update daily budgets and bid amounts, duplicate high-performing campaigns, adjust targeting parameters, modify flight dates, and apply budget caps across your Zedo account programmatically.

Monitor

Set alerts for ROAS drops below thresholds, spend pacing anomalies, conversion rate changes, CTR declines, budget depletion warnings, and campaign status changes. The agent notifies you via Slack or email when Zedo metrics trigger conditions.

AI agents query impressions, clicks, fill rates, and advertiser performance from Zedo ad server data. They compare eCPMs and fill rates against Google Ad Manager to identify inventory optimization opportunities. Agents monitor demand patterns and automatically flag when specific placements underperform.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Zedo

You

Show top 5 Zedo campaigns by conversion rate last 7 days

Top Converters

Campaign	Conv Rate	Spend
Retargeting - Cart Abandoners	4.72%	$3,240
Search Intent - High Value KW	3.89%	$5,870
Display - Lookalike Q1	3.14%	$2,190
Video Pre-Roll - Brand	2.67%	$4,550
Mobile Native - Discovery	2.41%	$1,980

5 campaigns · $17,830 total spend · 3.37% avg conversion rate

You

Increase budgets by 25% for campaigns with conversion rate above 3.5%

Budgets Updated

2 campaigns scaled · +$685/day

Destinations

Send Zedo data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Zedo as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Zedo metrics can I extract with Improvado?

Improvado extracts campaign performance data, inventory utilization metrics, revenue reports, fill rates, eCPMs, and advertiser performance from Zedo. The integration captures both summary and granular reporting levels. Historical data availability depends on your Zedo account's data retention settings.

How often can I sync Zedo ad server data?

You can schedule Zedo data syncs hourly for real-time optimization, daily for standard reporting, or set custom intervals. Most publishers use hourly syncs for yield optimization and daily syncs for revenue reporting. The sync frequency is adjustable based on your operational needs.

Does Improvado support Zedo API authentication?

Yes, Improvado handles Zedo API authentication and manages all connection requirements automatically. You'll need to provide API credentials from your Zedo account during setup. The integration maintains secure connections and handles token refresh as needed.

Can I combine Zedo data with other ad servers?

Improvado's MCDM normalizes Zedo metrics alongside Google Ad Manager, Amazon Publisher Services, and other ad serving platforms. This standardization enables unified yield analysis across your entire ad tech stack. Compare fill rates, eCPMs, and revenue performance in consolidated reports.

What data warehouses work with Zedo integration?

Improvado loads Zedo data into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. You can also connect to BI tools like Tableau, Power BI, and Looker directly. The destination configuration is part of the integration setup process.

How much historical Zedo data can I access?

Historical data range depends on your Zedo account's retention policy, typically 12-24 months for most accounts. Improvado performs a complete historical sync during initial setup. Ongoing syncs capture incremental data to maintain current reporting.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Zedo today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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