TNS Integration for Market Research Analytics
TNS survey data, market insights, and consumer behavior metrics flow to your data warehouse. Research data meets business intelligence.
Top performer: Brand campaigns at 8.1x ROAS.
Connect TNS research data integration
Improvado integrates with TNS research platforms to extract consumer survey data, brand awareness metrics, and market research insights. The connector pulls response data, demographic breakdowns, brand perception scores, and competitive analysis results from TNS studies. Data extraction happens automatically on your chosen schedule, eliminating manual report downloads. Survey results, tracking studies, and ad effectiveness research flow directly into your analytics environment.
From connection to autonomous action in three steps
Connect
Authenticate TNS via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries TNS performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from TNS
TNS is a world leader in market research, global market information and business analysis. TNS provides market research insight across all industry and business sectors.
Our TNS connector is a marketing API integration that will connect your TNS account to your preferred marketing tools. This will enable you to automate the process of importing your TNS data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales. Once you've set up the integration, our TNS connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified TNS insights with marketing data
Improvado's Marketing Common Data Model combines TNS consumer insights with advertising performance from Google Ads, Facebook, and 500+ other platforms. Brand awareness scores from TNS studies align with impression data from display campaigns, creating complete marketing attribution models. You can correlate TNS sentiment tracking with social media engagement rates, or match consumer preference data with e-commerce conversion metrics. All research data integrates seamlessly with your existing marketing and sales datasets.
What teams ask their AI agent about TNS
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine TNS brand awareness studies with digital advertising reach for complete attribution
Your AI agent analyzes TNS data and delivers actionable insights — automatically, in seconds.
Track correlation between TNS consumer sentiment and actual sales performance automatically
Your AI agent analyzes TNS data and delivers actionable insights — automatically, in seconds.
Generate executive dashboards combining TNS market research with campaign performance data
Your AI agent analyzes TNS data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read TNS — it acts on it
Read
Pull metrics, dimensions, and trends from TNS — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor TNS through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send TNS data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with TNS as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your TNS today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.