Data sources
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TNS

TNS Integration for Market Research Analytics

TNS survey data, market insights, and consumer behavior metrics flow to your data warehouse. Research data meets business intelligence.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect TNS research data integration

Improvado integrates with TNS research platforms to extract consumer survey data, brand awareness metrics, and market research insights. The connector pulls response data, demographic breakdowns, brand perception scores, and competitive analysis results from TNS studies. Data extraction happens automatically on your chosen schedule, eliminating manual report downloads. Survey results, tracking studies, and ad effectiveness research flow directly into your analytics environment.

TNS Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
TNS + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified TNS insights with marketing data

Improvado's Marketing Common Data Model combines TNS consumer insights with advertising performance from Google Ads, Facebook, and 500+ other platforms. Brand awareness scores from TNS studies align with impression data from display campaigns, creating complete marketing attribution models. You can correlate TNS sentiment tracking with social media engagement rates, or match consumer preference data with e-commerce conversion metrics. All research data integrates seamlessly with your existing marketing and sales datasets.

Use Cases

What users ask their TNS integration

Cross-channel
Combine TNS brand awareness studies with digital advertising reach for complete attribution
12 hrs → 30 min
Budget optimization
Track correlation between TNS consumer sentiment and actual sales performance automatically
Manual → auto
Executive reporting
Generate executive dashboards combining TNS market research with campaign performance data
8 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What TNS data types does Improvado extract?
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Improvado extracts TNS survey responses, brand tracking metrics, consumer behavior data, demographic breakdowns, and competitive analysis results. The integration covers both quantitative survey data and qualitative research insights from TNS platforms.
How does Improvado handle TNS data privacy and compliance?
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Improvado maintains strict data privacy controls when handling TNS research data. All data transfers use encryption, and the platform supports GDPR compliance requirements for consumer research data.
Can I combine TNS data with other market research platforms?
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Yes, Improvado's MCDM normalizes TNS data alongside other research platforms like Nielsen, Ipsos, and custom survey tools. This creates unified consumer insight reporting across all your research sources.
What's the data refresh frequency for TNS integration?
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TNS data refreshes based on study completion schedules, typically daily or weekly depending on your research cadence. You can configure custom refresh timing to match when new TNS reports become available.
Does the TNS connector work with custom research studies?
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Improvado adapts to custom TNS study formats and question structures. The connector handles both standard TNS tracking studies and bespoke research projects with custom metrics and KPIs.
Where can I send TNS data from Improvado?
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TNS data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. Research insights arrive in normalized format for immediate analysis alongside your marketing and sales data.