TNS Integration for Market Research Analytics
Connect TNS and let AI agents query consumer survey responses, brand perception scores, market research insights, and competitive analysis results.
Key Takeaways Connect TNS research data integration
Improvado integrates with TNS research platforms to extract consumer survey data, brand awareness metrics, and market research insights. The connector pulls response data, demographic breakdowns, brand perception scores, and competitive analysis results from TNS studies. Data extraction happens automatically on your chosen schedule, eliminating manual report downloads. Survey results, tracking studies, and ad effectiveness research flow directly into your analytics environment.
Unified TNS insights with marketing data
Improvado's Marketing Common Data Model combines TNS consumer insights with advertising performance from Google Ads, Facebook, and 500+ other platforms. Brand awareness scores from TNS studies align with impression data from display campaigns, creating complete marketing attribution models. You can correlate TNS sentiment tracking with social media engagement rates, or match consumer preference data with e-commerce conversion metrics. All research data integrates seamlessly with your existing marketing and sales datasets.
Data objects and fields Improvado extracts from TNS
| Object | Fields |
|---|---|
| Connection | host port service_name protocol status connection_time |
| Database | database_name schema instance_name version uptime |
| Query | query_id execution_time rows_returned status timestamp |
| Session | session_id user connection_string start_time status |
From connection to autonomous action in three steps
Connect
Authenticate your TNS account in seconds. Improvado normalizes TNS campaign data, spend, ROAS, impressions, clicks, and conversions alongside 1000+ other marketing sources automatically.
Ask
Ask the agent in plain English about TNS performance. Surface campaign ROAS, conversion rates, spend pacing, click-through rates, impression share, and cost-per-conversion across any timeframe.
Act
The agent pauses underperforming TNS campaigns, adjusts daily budgets, reallocates spend between campaigns, and updates bid strategies. Every write operation is logged with timestamp, user, and governance trail.
What teams ask their AI agent about TNS
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine TNS brand awareness studies with digital advertising reach for complete attribution
Your AI agent analyzes TNS data and delivers actionable insights — automatically, in seconds.
Track correlation between TNS consumer sentiment and actual sales performance automatically
Your AI agent analyzes TNS data and delivers actionable insights — automatically, in seconds.
Generate executive dashboards combining TNS market research with campaign performance data
Your AI agent analyzes TNS data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read TNS surveys — it correlates sentiment with sales
Read
Read TNS campaign performance, spend data, ROAS by campaign and ad group, impressions, clicks, conversions, cost-per-click, conversion rates, and impression share across all active and paused campaigns.
Write
Write to TNS by pausing or activating campaigns, adjusting daily and lifetime budgets, reallocating spend between campaigns, updating bid strategies, and modifying campaign settings based on performance thresholds.
Monitor
Monitor TNS for ROAS drops below target thresholds, budget pacing alerts, conversion rate anomalies, spend spikes, campaign performance degradation, and automatic notifications when key metrics fall outside defined ranges.
AI agents query TNS brand awareness scores, consumer sentiment trends, and demographic response patterns. They correlate TNS perception data with actual campaign performance and sales results, identify gaps between brand awareness and conversion rates, and calculate how sentiment shifts impact revenue. Agents answer "Did our Q3 campaigns improve TNS brand favorability?"
| Campaign | Spend | ROAS |
|---|---|---|
| Product Launch - Mobile | $5,940 | 6.8x |
| Holiday Promo - Search | $8,215 | 5.3x |
| Retargeting - Video | $3,680 | 4.9x |
| New Customer Acquisition | $11,450 | 4.2x |
| Brand Search - Exact | $2,190 | 3.7x |
Send TNS data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with TNS as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What TNS data types does Improvado extract?
How does Improvado handle TNS data privacy and compliance?
Can I combine TNS data with other market research platforms?
What's the data refresh frequency for TNS integration?
Does the TNS connector work with custom research studies?
Where can I send TNS data from Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your TNS today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.