AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
SteelHouse is a self-serve platform to launch retargeting, prospecting, and branding campaigns through every channel including Connected TV.
Improvado is an ETL platform which can visualize and map this data with any other 80+ integrated data sources.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!