SteelHouse + Improvado: Retargeting Data Unified
SteelHouse's dynamic creative and retargeting performance flows to your analytics stack. Connect personalized ad metrics with conversion data in Snowflake or Looker.
Top performer: Brand campaigns at 8.1x ROAS.
Connect SteelHouse to your data warehouse
Improvado connects to SteelHouse's API to extract programmatic campaign data, including display, video, and retargeting performance metrics. The platform automatically pulls impression data, click-through rates, conversion tracking, and audience segment performance from your SteelHouse campaigns. Data refreshes occur on scheduled intervals to keep your programmatic analytics current. Setup requires API credentials and takes minutes to configure.
From connection to autonomous action in three steps
Connect
Authenticate SteelHouse via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries SteelHouse performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified programmatic advertising analytics
Improvado transforms SteelHouse data using the Marketing Common Data Model (MCDM) to standardize metrics across all programmatic platforms. Campaign performance, audience segments, and conversion data align with other demand-side platforms and advertising channels. This normalization eliminates data inconsistencies and enables accurate cross-platform analysis. Compare SteelHouse programmatic performance against Google DV360, Amazon DSP, and other platforms in unified dashboards.
What teams ask their AI agent about SteelHouse
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare SteelHouse retargeting campaigns with Google and Facebook remarketing performance
Your AI agent analyzes SteelHouse data and delivers actionable insights — automatically, in seconds.
Optimize programmatic spend by analyzing SteelHouse audience performance across campaigns
Your AI agent analyzes SteelHouse data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing programmatic advertising ROI alongside other channels
Your AI agent analyzes SteelHouse data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read SteelHouse — it acts on it
Read
Pull metrics, dimensions, and trends from SteelHouse — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor SteelHouse through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send SteelHouse data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SteelHouse as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your SteelHouse today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.