.png){kind=logo}
SteelHouse's dynamic creative and retargeting performance flows to your analytics stack. Connect personalized ad metrics with conversion data in Snowflake or Looker.
.png){kind=small}
Improvado connects to SteelHouse's API to extract programmatic campaign data, including display, video, and retargeting performance metrics. The platform automatically pulls impression data, click-through rates, conversion tracking, and audience segment performance from your SteelHouse campaigns. Data refreshes occur on scheduled intervals to keep your programmatic analytics current. Setup requires API credentials and takes minutes to configure.
Improvado transforms SteelHouse data using the Marketing Common Data Model (MCDM) to standardize metrics across all programmatic platforms. Campaign performance, audience segments, and conversion data align with other demand-side platforms and advertising channels. This normalization eliminates data inconsistencies and enables accurate cross-platform analysis. Compare SteelHouse programmatic performance against Google DV360, Amazon DSP, and other platforms in unified dashboards.
%20(1).png)
%20(1).png)
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
%20(1).png)
%20(1).png)
Auditing procedure that ensures secure management of data.
.png)
Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
.png)
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
.png)
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
.png)
