SteelHouse + Improvado: Retargeting Data Unified
Connect SteelHouse and let AI agents query programmatic display, video, and retargeting metrics alongside other remarketing platforms.
Key Takeaways Connect SteelHouse to your data warehouse
Improvado connects to SteelHouse's API to extract programmatic campaign data, including display, video, and retargeting performance metrics. The platform automatically pulls impression data, click-through rates, conversion tracking, and audience segment performance from your SteelHouse campaigns. Data refreshes occur on scheduled intervals to keep your programmatic analytics current. Setup requires API credentials and takes minutes to configure.
Unified programmatic advertising analytics
Improvado transforms SteelHouse data using the Marketing Common Data Model (MCDM) to standardize metrics across all programmatic platforms. Campaign performance, audience segments, and conversion data align with other demand-side platforms and advertising channels. This normalization eliminates data inconsistencies and enables accurate cross-platform analysis. Compare SteelHouse programmatic performance against Google DV360, Amazon DSP, and other platforms in unified dashboards.
Data objects and fields Improvado extracts from SteelHouse
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions ROAS status budget |
| Ad Group | bids impressions clicks spend CTR |
| Creative | format impressions clicks spend dynamic_product_ads |
| Audience | impressions clicks conversions spend retargeting_pool_size |
From connection to autonomous action in three steps
Connect
Connect your SteelHouse account with OAuth in seconds. Improvado automatically normalizes campaign data, spend, impressions, clicks, conversions, and ROAS alongside 1000+ marketing sources for unified reporting and analysis.
Ask
Ask the AI agent about SteelHouse performance in plain English. Surface campaign ROAS, CPA trends, impression delivery, click-through rates, conversion volume, daily spend pacing, and creative performance across all active placements.
Act
The agent pauses underperforming campaigns, adjusts daily budgets, reallocates spend to top performers, updates bid strategies, and duplicates winning creatives in SteelHouse. Every budget change, campaign pause, and optimization is logged and governed for full audit trails.
What teams ask their AI agent about SteelHouse
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare SteelHouse retargeting campaigns with Google and Facebook remarketing performance
Your AI agent analyzes SteelHouse data and delivers actionable insights — automatically, in seconds.
Optimize programmatic spend by analyzing SteelHouse audience performance across campaigns
Your AI agent analyzes SteelHouse data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing programmatic advertising ROI alongside other channels
Your AI agent analyzes SteelHouse data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read SteelHouse — it compares retargeting efficiency across platforms
Read
Pull campaign performance metrics including spend, ROAS, impressions, clicks, conversions, CPA, CTR, conversion rate, and creative-level data. Access historical trends, daily pacing, audience segment performance, and placement breakdowns from SteelHouse.
Write
Adjust campaign budgets and daily spend caps, pause or activate campaigns, duplicate high-performing campaigns, update bid strategies, modify audience targeting, and reallocate budgets across campaigns to optimize ROAS in SteelHouse.
Monitor
Set alerts for ROAS drops below thresholds, CPA spikes above targets, budget pacing issues, conversion rate declines, daily spend anomalies, and impression delivery failures. Receive notifications when campaigns underperform or exceed benchmarks in SteelHouse.
AI agents query impression data, click-through rates, conversions, and audience segment performance from SteelHouse campaigns. They compare retargeting ROI against Google and Facebook remarketing to identify the most cost-effective platform for each audience. Agents detect when specific segments respond better to SteelHouse versus competitor platforms.
| Campaign | Conversions | CPA |
|---|---|---|
| Holiday Lookalike | 1,847 | $18.20 |
| Seasonal Retargeting | 1,203 | $22.40 |
| Q4 Prospecting | 967 | $31.50 |
| Brand Awareness Push | 831 | $19.80 |
| Cart Abandonment | 724 | $16.90 |
Send SteelHouse data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SteelHouse as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What SteelHouse metrics does Improvado extract?
How often does SteelHouse data refresh?
Can I combine SteelHouse with other programmatic platforms?
Which destinations support SteelHouse data?
Does Improvado handle SteelHouse API rate limits?
How long does SteelHouse integration take to set up?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your SteelHouse today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.