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Campaign spend, impressions, and audience targeting data from PulsePoint flow to your reporting hub. Analyze programmatic performance alongside other channels in Tableau.
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Improvado integrates with PulsePoint's reporting API to extract programmatic campaign data, impression metrics, and audience performance automatically. Schedule data pulls every hour or daily to keep your analytics current with the latest bidding and performance data. Eliminate manual report downloads and CSV processing. Your PulsePoint campaign data flows directly into Snowflake, BigQuery, Redshift, or your preferred data destination.
Improvado standardizes PulsePoint data through our Marketing Common Data Model (MCDM), aligning field names and metrics with other programmatic platforms like The Trade Desk and Google DV360. Compare audience performance across demand-side platforms using consistent dimensions and KPIs. Build comprehensive media mix models that include PulsePoint's programmatic spend alongside search, social, and direct channels. Analyze cross-platform frequency capping and audience overlap with standardized data formats.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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