Ozon + Improvado: E-commerce Sales Tracked

Connect Ozon and let AI agents query marketplace sales, advertising performance, and product metrics alongside your global e-commerce data.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Ozon

Show me top-performing products on Ozon this month with conversion rates above 8%.

Your top 12 SKUs averaged 11.2% conversion and drove ₽4.8M in revenue. Kitchen appliances segment leads with 14.3% CVR.

Increase bids by 15% on the top 5 kitchen SKUs and pause the 3 lowest ROAS electronics listings.

Bid adjustments applied to 5 products. Paused 3 SKUs with ROAS below 1.8x. Estimated daily spend increase: ₽18,400.

Trusted by data-driven teams

1,000+

Integrations

200+

Ozon Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Ozon to your data warehouse

Improvado connects to Ozon's API to extract marketplace sales data, advertising performance, and product metrics automatically. Your Russian e-commerce data flows directly to BigQuery, Snowflake, or BI tools without manual CSV downloads. Data refreshes on your schedule with complete sales and advertising history. Setup requires only API credentials—no technical development needed.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Ozon API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Ozon through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unify Ozon data with global e-commerce platforms

Improvado's Marketing Common Data Model standardizes Ozon metrics with Amazon, Google Shopping, and other marketplace data. Product sales become unified 'revenue,' Ozon ads become 'paid traffic,' and marketplace fees align with 'advertising costs' across platforms. Compare Russian market performance against global e-commerce channels in consistent formats. Your team analyzes complete marketplace strategy with clean, integrated data.

Ozon Performance API v2 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Ozon

Object	Fields
Campaign	spend impressions clicks orders revenue ACOS status
Ad Group	bids impressions clicks spend orders SKU_count
Product	SKU impressions clicks orders revenue ACOS conversion_rate
Keyword	keyword_text impressions clicks CPC orders match_type
Banner	banner_id impressions clicks CTR spend orders

How it works

From connection to autonomous action in three steps

Connect

Connect your Ozon Seller account via API key from your Performance API settings. Agent syncs product listings, campaign performance, order data, and inventory levels in real-time.

Ask

Ask questions like 'Which product categories have declining conversion rates this week?' or 'Show me SKUs with high impressions but low click-through rates in Moscow region'.

Act

Agent adjusts product bids, pauses underperforming listings, updates daily budgets, modifies keyword targeting, and reallocates spend across product campaigns based on ROAS thresholds you define.

Use Cases

What teams ask their AI agent about Ozon

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Ozon marketplace performance against Amazon and other global e-commerce platforms

Your AI agent analyzes Ozon data and delivers actionable insights — automatically, in seconds.

7 hrs → 22 min

Improvado Agent Cross-channel

Track Ozon advertising ROI alongside Google Shopping and marketplace advertising spend

Your AI agent analyzes Ozon data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive dashboards showing Russian market sales performance and advertising efficiency

Your AI agent analyzes Ozon data and delivers actionable insights — automatically, in seconds.

5 hrs → 18 min

AI Agent Access

Your agent doesn't just read Ozon sales — it compares Russian market ROI globally

Read

Pulls product performance metrics, campaign spend, order volumes, conversion rates, impression share, keyword rankings, regional performance data, inventory levels, and customer review scores across all active Ozon listings.

Write

Adjusts product-level bids, modifies daily and campaign budgets, pauses or activates listings, updates keyword targeting, changes bid strategies, and reallocates budget between product categories based on performance rules.

Monitor

Watches for conversion rate drops below benchmarks, ROAS falling under thresholds, inventory stockouts on high-performers, sudden cost-per-order spikes, competitor price changes, and regional performance anomalies triggering automatic optimizations.

The AI agent queries Ozon sales data, advertising spend, product performance, and conversion rates. It compares Russian marketplace metrics with Amazon, Shopify, and other e-commerce platforms to identify regional performance gaps. Ask it to calculate Ozon advertising efficiency against Google Shopping across markets.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Ozon

You

Show top Ozon product campaigns by ROAS last 14 days

Product	Orders	ROAS
Robotic Vacuum RV-2400	847	6.8x
Air Fryer Pro 5L	623	5.9x
Smart Coffee Maker CM-900	512	5.4x
Blender Set Premium	489	4.7x
Electric Kettle EK-1800	401	4.2x

Send Ozon data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Ozon as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Ozon data can Improvado extract?

Improvado extracts sales metrics, advertising performance, product rankings, inventory data, and marketplace fees from Ozon. Data includes order details, customer demographics, and promotional campaign results. Historical sales and advertising data available based on your Ozon seller account access.

Can I combine Ozon data with other marketplace platforms?

Yes, Improvado unifies Ozon data with Amazon, eBay, Wildberries, and other marketplace platforms through MCDM. Compare sales performance, advertising efficiency, and market share across all your e-commerce channels. Consistent metrics enable cross-platform analysis.

How often does Ozon data sync to my warehouse?

Sync frequency is configurable—hourly, daily, or weekly based on your business needs. Most Ozon sellers sync sales data daily and advertising data hourly during active campaigns. Data appears in your warehouse within 20 minutes of extraction.

Which data warehouses support Ozon integration?

Ozon data loads automatically into BigQuery, Snowflake, Redshift, and Azure data warehouses. Data arrives in structured tables optimized for e-commerce analytics and Russian market analysis. Direct visualization support for Tableau, Power BI, and Looker.

What if I sell different product categories on Ozon?

Improvado extracts data for all product categories in your Ozon catalog with proper categorization and hierarchy preservation. Performance can be analyzed by category, brand, or individual product. Custom product groupings supported during data configuration.

How long does Ozon integration setup take?

Setup takes 25-40 minutes to connect your Ozon seller account and configure marketplace data extraction. Sales and advertising data begins flowing within 2 hours with historical backfill. No technical setup required from your team.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Ozon today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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