Open Moves Integration

Connect Open Moves Data — Fitness Analytics Hub

Activity tracking, user engagement, and fitness app metrics flow to your data warehouse. Combine health and fitness data with business metrics in Looker or Tableau.

A
Improvado Agent
Connected to Open Moves
What's our Open Moves performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Open Moves Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Open Moves to your data warehouse

Improvado integrates with Open Moves through their reporting API to extract campaign performance data, audience insights, and conversion metrics automatically. Schedule data extraction every few hours to maintain current campaign analytics and optimization insights. Eliminate time-consuming manual report generation and CSV file management. Your Open Moves advertising data flows seamlessly into Snowflake, BigQuery, Redshift, or your preferred analytics platform.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Open Moves API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Open Moves through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Open Moves via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Open Moves performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Integration details

Standardized advertising data analysis

Improvado transforms Open Moves data using our Marketing Common Data Model (MCDM), aligning metrics and dimensions with other advertising platforms in your tech stack. Compare campaign performance across Open Moves and major platforms like Google Ads, Facebook, and LinkedIn using standardized field names and KPIs. Build comprehensive attribution models that include Open Moves touchpoints alongside search, social, and display advertising. Analyze audience overlap and cross-platform frequency with consistent data formatting.

Use Cases

What teams ask their AI agent about Open Moves

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Compare advertising performance across Open Moves and Google Ads in unified reports

Your AI agent analyzes Open Moves data and delivers actionable insights — automatically, in seconds.

5 hrs → 22 min
A
Improvado Agent Cross-channel

Optimize campaign budgets using cross-platform audience engagement and conversion data

Your AI agent analyzes Open Moves data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Track advertising ROI and attribution metrics in executive performance dashboards

Your AI agent analyzes Open Moves data and delivers actionable insights — automatically, in seconds.

4 hrs → 16 min
AI Agent Access

Your agent doesn't just read Open Moves — it acts on it

Read

Pull metrics, dimensions, and trends from Open Moves — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Open Moves through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Open Moves
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Open Moves data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Open Moves as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado connects through Open Moves' API using secure authentication credentials from your account. You configure API access in your Open Moves dashboard, and Improvado automatically extracts and processes your campaign data.

Put an AI agent on your Open Moves today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.