NextPerf Integration for Mobile App Analytics

Connect NextPerf and let AI agents query programmatic bid data, CPMs, and audience targeting results with 1,000+ other marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to NextPerf

Show me NextPerf campaigns with CPA over $50 in the last 7 days.

Found 12 campaigns exceeding your $50 CPA threshold. Top overspender: 'Summer Sale - Apparel' at $78.40 CPA with $14.2K spend. Conversion rate dropped 23% week-over-week.

Pause the top 3 campaigns and reallocate budget to campaigns under $35 CPA.

Paused 3 campaigns totaling $31K daily budget. Redistributed to 5 high-performers averaging $28 CPA and 4.1% conversion rate. Estimated savings: $840/day.

Trusted by data-driven teams

1,000+

Integrations

200+

NextPerf Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect NextPerf to your data stack

Improvado connects directly to NextPerf API to extract programmatic advertising performance and bid optimization data. The integration pulls campaign metrics, audience targeting results, and real-time bidding analytics automatically. Data refreshes every hour to keep your performance dashboards current with the latest programmatic insights. No manual reporting or complex API development required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the NextPerf API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor NextPerf through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified programmatic and digital advertising data

Improvado's MCDM normalizes NextPerf data alongside Google Ads, Facebook, Amazon DSP, and 500+ other advertising platforms. Standard field mapping enables comprehensive cross-channel programmatic analysis. Compare NextPerf's audience targeting effectiveness against other DSPs and social platforms. Build complete attribution models that include programmatic display influence on conversions and revenue.

NextPerf API v1 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from NextPerf

Object	Fields
Campaign	spend impressions clicks conversions CPA ROAS status
Ad Group	bids impressions clicks CTR conversions status
Ad	impressions clicks CTR spend video_views
Keyword	match_type CPC impressions clicks conversions

How it works

From connection to autonomous action in three steps

Connect

Connect your NextPerf account via OAuth or API key. The agent syncs campaign structure, bidding data, conversion tracking, and performance metrics in real-time.

Ask

Ask questions like 'Which ad groups have declining CTR this week?' or 'Show me campaigns with ROAS below 3x spending over $5K.' The agent queries your NextPerf data instantly.

Act

The agent pauses underperforming campaigns, adjusts bids based on CPA or ROAS targets, reallocates budgets across ad groups, and updates targeting parameters without leaving the conversation.

Use Cases

What teams ask their AI agent about NextPerf

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare NextPerf CPMs and conversion rates against Google Display and Facebook campaigns

Your AI agent analyzes NextPerf data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

Improvado Agent Cross-channel

Track programmatic campaign performance alongside search and social in unified dashboards

Your AI agent analyzes NextPerf data and delivers actionable insights — automatically, in seconds.

6 hrs → 10 min

Improvado Agent Reporting

Generate weekly reports showing NextPerf contribution to overall digital marketing ROI

Your AI agent analyzes NextPerf data and delivers actionable insights — automatically, in seconds.

Manual → auto

AI Agent Access

Your agent doesn't just read NextPerf — it optimizes programmatic spend

Read

The agent reads campaign performance metrics including spend, conversions, CPA, ROAS, CTR, impression share, bid amounts, budget pacing, audience segments, and conversion tracking data across all active and paused campaigns.

Write

The agent pauses or activates campaigns, adjusts bid strategies and amounts, reallocates daily budgets, updates targeting criteria, modifies ad schedules, and applies bulk changes across campaign groups based on performance thresholds.

Monitor

The agent monitors CPA and ROAS thresholds, budget depletion rates, conversion rate changes, CTR drops, impression share losses, and bid competition shifts. It alerts you when campaigns exceed cost targets or fall below performance benchmarks.

AI agents query real-time bidding analytics, campaign metrics, and audience performance from NextPerf. They can compare CPMs and conversion rates against Google Display and Facebook campaigns automatically. Agents calculate programmatic contribution to overall digital ROI across all channels.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · NextPerf

You

Which NextPerf campaigns have the highest CPA this month?

High CPA Campaigns

Campaign	Spend	CPA
Spring Clearance - Electronics	$18,340	$82.15
Q2 Promo - Home Goods	$14,920	$71.30
Flash Sale - Kitchen Appliances	$12,680	$68.45
Weekend Deal - Furniture	$9,540	$64.20
New Arrivals - Outdoor Gear	$8,210	$59.80

5 campaigns · $63.7K spend · avg $69.18 CPA

You

Reduce bids by 15% on all campaigns with CPA above $65

Bid adjustments applied

3 campaigns · projected CPA reduction to $58-61

Destinations

Send NextPerf data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with NextPerf as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What NextPerf metrics can I extract with Improvado?

Improvado extracts programmatic campaign metrics like impressions, clicks, spend, conversions, CPM, CTR, and conversion rates. You also get bid optimization data, audience targeting performance, and creative analytics. All data includes campaign, line item, and creative-level breakdowns.

How often does NextPerf data refresh in my warehouse?

NextPerf data refreshes every hour by default through Improvado's automated sync. You can adjust refresh frequency for more or less frequent updates based on campaign monitoring needs. Historical data backfill ensures complete performance tracking from day one.

Can I combine NextPerf data with other DSP platforms?

Yes, Improvado's MCDM normalizes NextPerf with Amazon DSP, Google Display & Video 360, and other programmatic platforms. Standard field mapping enables cross-DSP performance comparison and unified programmatic reporting. Analyze audience overlap and campaign effectiveness across all your programmatic channels.

What destinations work with NextPerf data integration?

Send NextPerf data to BigQuery, Snowflake, Redshift, Azure Synapse, or BI tools like Tableau, Power BI, and Looker. Improvado handles data transformation and loading automatically. Your programmatic data arrives ready for analysis without additional ETL development.

Do I need API credentials to connect NextPerf?

You need admin access to your NextPerf account to authorize the API connection. Improvado manages all authentication and data extraction through NextPerf's official API. No manual API key setup or technical configuration required from your team.

How much historical NextPerf data can I access?

Improvado extracts historical data based on your NextPerf account's retention policies. Most programmatic metrics are available for 12-24 months of history. The initial sync includes all available historical performance data for comprehensive trend analysis.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your NextPerf today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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