Data sources
/
NextPerf

NextPerf Integration for Mobile App Analytics

Track mobile campaign performance, user acquisition costs, and in-app conversion data from NextPerf. Automatically update marketing dashboards and data warehouses.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect NextPerf to your data stack

Improvado connects directly to NextPerf API to extract programmatic advertising performance and bid optimization data. The integration pulls campaign metrics, audience targeting results, and real-time bidding analytics automatically. Data refreshes every hour to keep your performance dashboards current with the latest programmatic insights. No manual reporting or complex API development required.

NextPerf Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
NextPerf + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic and digital advertising data

Improvado's MCDM normalizes NextPerf data alongside Google Ads, Facebook, Amazon DSP, and 500+ other advertising platforms. Standard field mapping enables comprehensive cross-channel programmatic analysis. Compare NextPerf's audience targeting effectiveness against other DSPs and social platforms. Build complete attribution models that include programmatic display influence on conversions and revenue.

Use Cases

What users ask their NextPerf integration

Cross-channel
Compare NextPerf CPMs and conversion rates against Google Display and Facebook campaigns
4 hrs → 15 min
Budget optimization
Track programmatic campaign performance alongside search and social in unified dashboards
6 hrs → 10 min
Executive reporting
Generate weekly reports showing NextPerf contribution to overall digital marketing ROI
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What NextPerf metrics can I extract with Improvado?
+
Improvado extracts programmatic campaign metrics like impressions, clicks, spend, conversions, CPM, CTR, and conversion rates. You also get bid optimization data, audience targeting performance, and creative analytics. All data includes campaign, line item, and creative-level breakdowns.
How often does NextPerf data refresh in my warehouse?
+
NextPerf data refreshes every hour by default through Improvado's automated sync. You can adjust refresh frequency for more or less frequent updates based on campaign monitoring needs. Historical data backfill ensures complete performance tracking from day one.
Can I combine NextPerf data with other DSP platforms?
+
Yes, Improvado's MCDM normalizes NextPerf with Amazon DSP, Google Display & Video 360, and other programmatic platforms. Standard field mapping enables cross-DSP performance comparison and unified programmatic reporting. Analyze audience overlap and campaign effectiveness across all your programmatic channels.
What destinations work with NextPerf data integration?
+
Send NextPerf data to BigQuery, Snowflake, Redshift, Azure Synapse, or BI tools like Tableau, Power BI, and Looker. Improvado handles data transformation and loading automatically. Your programmatic data arrives ready for analysis without additional ETL development.
Do I need API credentials to connect NextPerf?
+
You need admin access to your NextPerf account to authorize the API connection. Improvado manages all authentication and data extraction through NextPerf's official API. No manual API key setup or technical configuration required from your team.
How much historical NextPerf data can I access?
+
Improvado extracts historical data based on your NextPerf account's retention policies. Most programmatic metrics are available for 12-24 months of history. The initial sync includes all available historical performance data for comprehensive trend analysis.