NextPerf Integration for Mobile App Analytics
Connect NextPerf and let AI agents query programmatic bid data, CPMs, and audience targeting results with 1,000+ other marketing sources.
Key Takeaways Connect NextPerf to your data stack
Improvado connects directly to NextPerf API to extract programmatic advertising performance and bid optimization data. The integration pulls campaign metrics, audience targeting results, and real-time bidding analytics automatically. Data refreshes every hour to keep your performance dashboards current with the latest programmatic insights. No manual reporting or complex API development required.
Unified programmatic and digital advertising data
Improvado's MCDM normalizes NextPerf data alongside Google Ads, Facebook, Amazon DSP, and 500+ other advertising platforms. Standard field mapping enables comprehensive cross-channel programmatic analysis. Compare NextPerf's audience targeting effectiveness against other DSPs and social platforms. Build complete attribution models that include programmatic display influence on conversions and revenue.
Data objects and fields Improvado extracts from NextPerf
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA ROAS status |
| Ad Group | bids impressions clicks CTR conversions status |
| Ad | impressions clicks CTR spend video_views |
| Keyword | match_type CPC impressions clicks conversions |
From connection to autonomous action in three steps
Connect
Connect your NextPerf account via OAuth or API key. The agent syncs campaign structure, bidding data, conversion tracking, and performance metrics in real-time.
Ask
Ask questions like 'Which ad groups have declining CTR this week?' or 'Show me campaigns with ROAS below 3x spending over $5K.' The agent queries your NextPerf data instantly.
Act
The agent pauses underperforming campaigns, adjusts bids based on CPA or ROAS targets, reallocates budgets across ad groups, and updates targeting parameters without leaving the conversation.
What teams ask their AI agent about NextPerf
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare NextPerf CPMs and conversion rates against Google Display and Facebook campaigns
Your AI agent analyzes NextPerf data and delivers actionable insights — automatically, in seconds.
Track programmatic campaign performance alongside search and social in unified dashboards
Your AI agent analyzes NextPerf data and delivers actionable insights — automatically, in seconds.
Generate weekly reports showing NextPerf contribution to overall digital marketing ROI
Your AI agent analyzes NextPerf data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read NextPerf — it optimizes programmatic spend
Read
The agent reads campaign performance metrics including spend, conversions, CPA, ROAS, CTR, impression share, bid amounts, budget pacing, audience segments, and conversion tracking data across all active and paused campaigns.
Write
The agent pauses or activates campaigns, adjusts bid strategies and amounts, reallocates daily budgets, updates targeting criteria, modifies ad schedules, and applies bulk changes across campaign groups based on performance thresholds.
Monitor
The agent monitors CPA and ROAS thresholds, budget depletion rates, conversion rate changes, CTR drops, impression share losses, and bid competition shifts. It alerts you when campaigns exceed cost targets or fall below performance benchmarks.
AI agents query real-time bidding analytics, campaign metrics, and audience performance from NextPerf. They can compare CPMs and conversion rates against Google Display and Facebook campaigns automatically. Agents calculate programmatic contribution to overall digital ROI across all channels.
| Campaign | Spend | CPA |
|---|---|---|
| Spring Clearance - Electronics | $18,340 | $82.15 |
| Q2 Promo - Home Goods | $14,920 | $71.30 |
| Flash Sale - Kitchen Appliances | $12,680 | $68.45 |
| Weekend Deal - Furniture | $9,540 | $64.20 |
| New Arrivals - Outdoor Gear | $8,210 | $59.80 |
Send NextPerf data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with NextPerf as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What NextPerf metrics can I extract with Improvado?
How often does NextPerf data refresh in my warehouse?
Can I combine NextPerf data with other DSP platforms?
What destinations work with NextPerf data integration?
Do I need API credentials to connect NextPerf?
How much historical NextPerf data can I access?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your NextPerf today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.