Native Roll Data Integration | Content Performance Tracked
Connect Native Roll and let AI agents query native ad campaign performance, audience metrics, and conversion tracking alongside all display channels.
Key Takeaways Connect NativeRoll with automated integration
Improvado connects to NativeRoll's API to extract campaign performance data, audience metrics, and conversion tracking automatically. The platform pulls data on scheduled intervals, eliminating manual CSV downloads and reducing data collection time from hours to minutes. Your NativeRoll data flows directly into your chosen destination, whether that's BigQuery, Snowflake, or Tableau. Data refreshes occur automatically, ensuring your reports always reflect the latest campaign performance.
Unified marketing data across all platforms
Improvado normalizes NativeRoll data using the Marketing Common Data Model (MCDM), creating consistent field names and formats across all your marketing platforms. This standardization allows you to compare NativeRoll performance against Google Ads, Facebook, and other channels in a single dashboard. Cross-platform attribution becomes possible when all your marketing data follows the same structure. Teams can analyze customer journeys that span multiple touchpoints without spending weeks reconciling different data formats.
Data objects and fields Improvado extracts from Native Roll
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CTR CPC status |
| Ad | creative_id impressions clicks spend native_engagement_rate |
| Placement | site_id impressions clicks revenue eCPM |
| Creative | title thumbnail_url CTR conversions spend |
From connection to autonomous action in three steps
Connect
Connect your Native Roll account using API credentials from your platform dashboard. Improvado syncs campaign data, placement performance, and conversion metrics in real-time.
Ask
Ask questions like 'Which placements have the lowest CPC?' or 'Show me Native Roll spend by device type for Q1' to get instant answers from your native advertising data.
Act
The agent adjusts bids, pauses underperforming placements, reallocates budgets across campaigns, and updates targeting parameters directly in Native Roll based on performance thresholds you set.
What teams ask their AI agent about Native Roll
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare NativeRoll native ad performance against display campaigns from other platforms
Your AI agent analyzes Native Roll data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation between NativeRoll and other native advertising platforms
Your AI agent analyzes Native Roll data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing NativeRoll ROI alongside all marketing channels
Your AI agent analyzes Native Roll data and delivers actionable insights — automatically, in seconds.
Your agent benchmarks Native Roll CPAs against every other native ad platform
Read
Pulls campaign metrics, placement performance, impression data, click-through rates, conversion tracking, audience segment results, and cost data from your Native Roll account.
Write
Adjusts campaign bids, pauses or activates placements, reallocates budgets between campaigns, updates targeting settings, and modifies creative rotations based on performance rules.
Monitor
Tracks CTR trends, conversion rate changes, cost-per-acquisition thresholds, budget pacing, placement quality scores, and audience engagement patterns to trigger optimization actions.
The AI agent queries Native Roll campaign data, engagement metrics, and conversion tracking in real-time. It can compare native ad performance across Native Roll, Outbrain, Taboola, and display networks to identify the most efficient channels. Ask it which native platform delivers the lowest cost-per-acquisition for specific audience segments.
| Campaign | Impressions | CTR Change |
|---|---|---|
| Premium Luggage Collection | 847K | +12.3% |
| Travel Accessories Spring | 612K | +8.7% |
| Business Carry-On Series | 534K | +5.2% |
| Weekend Duffel Promo | 489K | -2.1% |
| Backpack Essentials | 318K | -4.8% |
Send Native Roll data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Native Roll as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What NativeRoll data can Improvado extract?
How often does NativeRoll data refresh in my warehouse?
Can I combine NativeRoll data with other advertising platforms?
What destinations work with NativeRoll integration?
Does the integration require technical setup?
How much historical NativeRoll data can be imported?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Native Roll today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.