myTarget Agency Integration: Multi-Client Ad Data

Connect myTarget Agency and let AI agents query multi-client campaigns, Russian market performance, and audience data across VK and Yandex.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to myTarget For Agency

What's the ROAS breakdown across our myTarget campaigns this month?

Across 23 active campaigns, your overall ROAS is 3.8x. Top performer is "Q1 Retargeting - Moscow" with 6.2x ROAS on ₽487,300 spend. Bottom three campaigns are running below 2.1x with combined spend of ₽216,800.

Pause those underperforming campaigns and reallocate budget to the top 5 performers

Done. Paused 3 campaigns ("Spring Promo - Regions", "Brand Awareness Test", "Lookalike Experiment 4") and increased daily budgets on top performers by ₽18,400 total. Projected ROAS improvement: 4.3x → 4.9x. All changes logged.

Trusted by data-driven teams

1,000+

Integrations

200+

myTarget For Agency Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect myTarget Agency integration

Improvado connects directly to myTarget's Agency API to extract multi-client campaign data, performance metrics, and audience insights. The integration runs automatically on your preferred schedule—hourly, daily, or custom intervals. You get access to impression data, conversion tracking, audience demographics, and spend metrics across all client accounts without manual exports. Data flows directly into your warehouse or BI platform with complete client and campaign hierarchy preserved.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the myTarget For Agency API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor myTarget For Agency through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified agency data across platforms

Improvado's Marketing Common Data Model (MCDM) standardizes myTarget metrics with other advertising platforms like Yandex.Direct, Google Ads, and Facebook. Campaign performance, audience segments, and conversion data align automatically across all your agency's marketing channels. This normalization enables comprehensive cross-platform analysis for each client and eliminates data silos. Compare performance across Russian and international platforms or analyze audience overlap between myTarget and global social campaigns in unified client dashboards.

myTarget API v2 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from myTarget For Agency

Object	Fields
Campaign	spent shows clicks ctr cpc conversions status
Banner	spent shows clicks ctr cpc moderation_status
Audience Segment	users_count status type last_updated
Client Account	balance spent shows clicks agency_client_id

How it works

From connection to autonomous action in three steps

Connect

Authenticate your myTarget For Agency account once. The agent automatically normalizes campaign data, spend, impressions, clicks, conversions, and ROAS alongside 1000+ other marketing sources in your data warehouse.

Ask

Ask questions in plain language about myTarget campaigns, ad groups, banners, CTR, CPC, conversion rates, audience performance, and budget pacing. The agent surfaces insights from your myTarget data instantly.

Act

The agent pauses underperforming campaigns, adjusts daily budgets, updates bid strategies, duplicates high-performing ad groups, and modifies targeting parameters in myTarget For Agency. Every write operation is logged and governed for full auditability.

Use Cases

What teams ask their AI agent about myTarget For Agency

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Generate unified client reports combining myTarget with Yandex and Google Ads performance data

Your AI agent analyzes myTarget For Agency data and delivers actionable insights — automatically, in seconds.

8 hrs → 30 min

Improvado Agent Cross-channel

Optimize Russian market campaigns by analyzing myTarget performance against international platforms

Your AI agent analyzes myTarget For Agency data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Track client campaign performance across myTarget, VK Ads, and Yandex in single dashboards

Your AI agent analyzes myTarget For Agency data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

AI Agent Access

Your agent doesn't just read myTarget — it manages multi-client Russian campaigns

Read

Pull campaign performance, spend, impressions, clicks, conversions, ROAS, CTR, CPC, CPM, audience segments, banner statistics, ad group metrics, and budget pacing data from myTarget For Agency in real time.

Write

Pause or activate campaigns, update daily budgets, modify bid amounts, duplicate ad groups, adjust targeting settings, change banner creative assignments, and update conversion goals directly in myTarget For Agency.

Monitor

Monitor campaigns for ROAS drops below thresholds, CTR declines, budget overspend alerts, conversion rate anomalies, impression delivery issues, and CPC spikes. Receive alerts and automated actions based on myTarget performance triggers.

AI agents query impression data, conversion tracking, and audience demographics across all client accounts. They generate unified reports combining myTarget with Yandex and Google Ads, analyze Russian market performance against international platforms, and track campaigns across myTarget, VK Ads, and Yandex simultaneously. Agents spot cross-platform optimization opportunities for each client.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · myTarget For Agency

You

Show campaigns with CTR above 2% and spend over ₽50k last 7 days

High-Performing Campaigns

Campaign	Spend	CTR
Spring Sale - Desktop	₽124,800	2.84%
Retargeting - Mobile	₽98,200	3.12%
Product Launch - Feed	₽87,500	2.67%
Dynamic Remarketing	₽71,300	2.41%
Video Views - Engaged	₽52,900	2.19%

5 campaigns · ₽434,700 total spend · avg 2.65% CTR

You

Increase daily budgets by 25% for these campaigns

Budgets Updated

Daily spend increased by ₽15,600 across 5 campaigns

Destinations

Send myTarget For Agency data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with myTarget For Agency as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What myTarget Agency metrics does Improvado extract?

Improvado extracts impressions, clicks, conversions, spend, CTR, CPC, CPA, and audience engagement metrics across all agency client accounts. The integration also pulls demographic data, interest targeting performance, and creative analytics. Custom conversion events and myTarget pixel data are included when configured for each client.

How does the agency integration handle multiple client accounts?

Improvado automatically extracts data from all client accounts under your agency structure with proper segmentation maintained. Each client's data remains separate while enabling agency-level reporting and analysis. The platform handles client account additions and removals automatically without configuration changes.

Can I combine myTarget data with other Russian advertising platforms?

Yes, Improvado normalizes myTarget metrics with Yandex.Direct, VK Ads, and other Russian platforms through the Marketing Common Data Model. Campaign performance and audience data align automatically for comprehensive Russian market analysis. International platforms like Google and Facebook are also supported for global campaign comparison.

What client reporting capabilities are available?

Improvado enables automated client reporting with myTarget data combined across all marketing channels. You can create client-specific dashboards, automated report delivery, and white-label analytics. The platform supports both individual client views and agency-level performance analysis across all accounts.

How often does myTarget agency data sync?

Data syncs run automatically based on your schedule preferences—hourly, daily, or custom intervals across all client accounts. Most agencies choose daily syncs for client reporting and hourly for active campaign optimization. Historical data is available for the complete retention period of each client account.

Does the integration support myTarget's audience targeting features?

Yes, Improvado extracts complete audience targeting data including lookalike audiences, interest targeting, and behavioral segments. The integration also pulls retargeting campaign performance and custom audience analytics. Audience data integrates with other platforms for cross-channel targeting analysis and optimization.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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