Data sources
/
Metabase

Connect Metabase Data — Dashboard Usage Insights

Monitor dashboard views, query performance, and user activity from Metabase. Push analytics metadata to BigQuery for deeper insights.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Metabase

Improvado automatically sends marketing data from Google Ads, Facebook, Salesforce, and 500+ other platforms directly to your Metabase instance. The platform connects to Metabase through secure database connections, supporting PostgreSQL, MySQL, and other Metabase-compatible databases. Data refreshes happen every hour, ensuring your Metabase dashboards stay current with the latest campaign performance. No manual CSV uploads or custom API development required.

Metabase Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Metabase + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing data for Metabase analytics

Improvado normalizes data from all marketing platforms using the Marketing Common Data Model before sending to Metabase. Campaign metrics from Google Ads align perfectly with Facebook spend data and Salesforce conversion tracking. This standardization eliminates data silos and inconsistent naming conventions that typically complicate cross-channel analysis. Your Metabase dashboards show unified metrics across all marketing channels without manual data preparation.

Use Cases

What users ask their Metabase integration

Cross-channel
Build Metabase dashboards combining Google Ads, Facebook spend with Salesforce revenue data
8 hrs → 20 min
Budget optimization
Track marketing attribution across channels in real-time Metabase executive reports
Manual → auto
Executive reporting
Create automated Metabase alerts when campaign performance drops below target thresholds
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Metabase?
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Improvado sends data to the database that powers your Metabase instance, such as PostgreSQL, MySQL, or BigQuery. The platform creates dedicated tables for each marketing data source with standardized schemas. Metabase automatically detects new tables and fields for immediate dashboard building.
What marketing platforms can send data to Metabase?
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Improvado connects 500+ marketing platforms to Metabase including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, and Shopify. The platform also supports email marketing tools, analytics platforms, and CRM systems. All data sources are normalized before reaching your Metabase database.
How often does marketing data update in Metabase?
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Marketing data updates in Metabase every hour through Improvado's automated sync process. Some platforms like Google Ads and Facebook support more frequent updates if needed for real-time reporting. Historical data backfills automatically during initial connector setup.
Can I customize data transformations before Metabase?
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Yes, Improvado includes a transformation layer where you can apply custom business logic, calculated fields, and data filtering before sending to Metabase. The platform supports SQL-based transformations and pre-built marketing calculations. These transformations run automatically with each data sync.
Does Improvado work with Metabase Cloud and self-hosted?
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Improvado works with both Metabase Cloud and self-hosted installations. The platform connects to your underlying database rather than Metabase directly, ensuring compatibility across deployment types. Cloud warehouses like BigQuery and Snowflake are also supported as Metabase data sources.
What happens if my Metabase database schema changes?
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Improvado automatically adapts to schema changes in your Metabase database and maintains data consistency. The platform uses intelligent schema detection to handle new fields from marketing platforms. Existing Metabase dashboards continue working while new data fields become available for analysis.