Imho Data Integration: Social Analytics Unified
Connect Imho and let AI agents query survey responses, feedback scores, and sentiment analysis alongside your marketing campaign and sales data.
Key Takeaways Connect Imho to your data warehouse
Improvado extracts survey responses, customer feedback scores, and sentiment analysis from Imho's platform automatically. The platform pulls data from surveys, polls, ratings, and user interactions through secure API connections. Data refreshes every hour to provide current customer sentiment insights. Your analytics team gets immediate access to normalized Imho data in BigQuery, Snowflake, or Redshift.
Unified customer experience analytics
Improvado's Marketing Common Data Model standardizes Imho feedback data alongside CRM and marketing platforms. Customer sentiment scores combine with Salesforce data and marketing campaign performance in unified dashboards. Product teams can analyze feedback trends against feature releases and marketing initiatives. Compare satisfaction scores with customer acquisition costs and retention rates across all touchpoints.
Data objects and fields Improvado extracts from Imho
| Object | Fields |
|---|---|
| Survey | survey_id responses completion_rate average_score distribution_date |
| Question | question_text question_type response_count average_rating sentiment_score |
| Respondent | respondent_id response_date completion_time device_type location |
| Segment | segment_name response_rate nps_score satisfaction_score sample_size |
From connection to autonomous action in three steps
Connect
Connect your Imho account via API key from your workspace settings. Agent syncs all surveys, responses, sentiment scores, and custom feedback fields within minutes.
Ask
Ask questions like 'Which product lines have declining satisfaction?' or 'What are customers saying about our checkout process?' or 'Show me NPS trends by customer segment.'
Act
Agent flags reviews matching specific criteria, exports filtered feedback datasets, updates response tags, and triggers alerts when satisfaction scores drop below thresholds you define.
What teams ask their AI agent about Imho
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze customer satisfaction trends alongside marketing campaign performance and sales data.
Your AI agent analyzes Imho data and delivers actionable insights — automatically, in seconds.
Track product feedback sentiment and correlate with feature usage and customer retention.
Your AI agent analyzes Imho data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing customer satisfaction KPIs alongside revenue metrics.
Your AI agent analyzes Imho data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read surveys — it correlates sentiment with revenue
Read
Agent reads survey responses, CSAT and NPS scores, sentiment analysis, response metadata, custom field values, feedback themes, and time-series satisfaction trends across all your surveys.
Write
Agent tags responses with custom labels, flags reviews for manual follow-up, exports filtered feedback sets, creates sentiment-based segments, and updates response categorization based on your criteria.
Monitor
Agent watches for satisfaction score drops below benchmarks, sudden increases in negative sentiment, specific keyword mentions in feedback, response volume anomalies, and NPS threshold breaches across product categories.
The AI agent queries Imho survey data, customer feedback scores, sentiment analysis, and poll results. It connects satisfaction trends with marketing campaign performance and customer retention rates. Ask it to identify which product features drive positive sentiment and correlate with higher lifetime value.
| Category | Avg Rating | Change |
|---|---|---|
| Women's Footwear | 4.6/5 | +8% |
| Men's Outerwear | 4.3/5 | +3% |
| Accessories | 4.1/5 | -2% |
| Athletic Wear | 3.9/5 | -5% |
| Home & Lifestyle | 4.4/5 | +11% |
Send Imho data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Imho as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Imho data does Improvado extract?
How often does Imho data sync to my warehouse?
Can I connect Imho to visualization tools like Tableau?
Does the integration handle Imho's sentiment scoring?
What authentication is required for Imho integration?
Can I filter which Imho surveys get imported?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Imho today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.