Data sources
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Imho

Imho Data Integration: Social Analytics Unified

User-generated content metrics and social engagement data flows from Imho to Snowflake. Combine social insights with marketing performance in unified dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Imho to your data warehouse

Improvado extracts survey responses, customer feedback scores, and sentiment analysis from Imho's platform automatically. The platform pulls data from surveys, polls, ratings, and user interactions through secure API connections. Data refreshes every hour to provide current customer sentiment insights. Your analytics team gets immediate access to normalized Imho data in BigQuery, Snowflake, or Redshift.

Imho Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Imho + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified customer experience analytics

Improvado's Marketing Common Data Model standardizes Imho feedback data alongside CRM and marketing platforms. Customer sentiment scores combine with Salesforce data and marketing campaign performance in unified dashboards. Product teams can analyze feedback trends against feature releases and marketing initiatives. Compare satisfaction scores with customer acquisition costs and retention rates across all touchpoints.

Use Cases

What users ask their Imho integration

Cross-channel
Analyze customer satisfaction trends alongside marketing campaign performance and sales data.
4 hrs → 15 min
Budget optimization
Track product feedback sentiment and correlate with feature usage and customer retention.
Manual → auto
Executive reporting
Generate executive reports showing customer satisfaction KPIs alongside revenue metrics.
3 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Imho data does Improvado extract?
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Improvado extracts survey responses, feedback scores, sentiment analysis, poll results, and user engagement metrics. The platform also pulls demographic data, response timestamps, and survey metadata. All data includes participant details and survey context for comprehensive analysis.
How often does Imho data sync to my warehouse?
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Data syncs every hour to keep customer feedback analytics current. You can adjust sync frequency based on survey volume and reporting needs. Historical responses import automatically during initial connector setup.
Can I connect Imho to visualization tools like Tableau?
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Yes, Improvado connects Imho data directly to Tableau, Power BI, Looker, and other BI platforms. Data flows through your warehouse first for optimal query performance. Pre-built customer feedback dashboards are available for immediate insights.
Does the integration handle Imho's sentiment scoring?
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Yes, Improvado extracts both raw responses and Imho's sentiment analysis scores automatically. The platform preserves sentiment classifications and confidence levels. You can also apply additional sentiment analysis in your warehouse if needed.
What authentication is required for Imho integration?
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The integration requires Imho API credentials with read permissions for survey data. Improvado provides step-by-step instructions for secure credential generation. All data transfers use encrypted connections for privacy protection.
Can I filter which Imho surveys get imported?
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Yes, you can filter by specific surveys, date ranges, or response criteria during setup. Improvado supports custom filtering for large survey datasets. Filters help optimize data transfer and warehouse storage efficiency.