GroundTruth Data Integration | Connect Location Data
Connect GroundTruth's location-based advertising data to your data warehouse or BI tool automatically. Improvado extracts campaign metrics, audience insights, and attribution data from GroundTruth's API every hour.
Top performer: Brand campaigns at 8.1x ROAS.
Connect GroundTruth data integration in minutes
Improvado connects to GroundTruth's API to extract campaign performance data, location analytics, and attribution metrics automatically. The integration pulls data every hour, ensuring your reports reflect the latest foot traffic conversions and location-based campaign results. No manual CSV downloads or custom API development required. Your GroundTruth data flows directly to your chosen destination within 15 minutes of setup.
From connection to autonomous action in three steps
Connect
Authenticate GroundTruth via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries GroundTruth performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from GroundTruth
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Unified location data across all platforms
Improvado's Marketing Common Data Model normalizes GroundTruth metrics alongside your other advertising platforms. Location-based campaign data combines seamlessly with Google Ads, Facebook, and programmatic display metrics. Cross-platform attribution becomes possible when foot traffic data sits next to digital touchpoints. Marketing teams can finally measure the full customer journey from digital impression to physical store visit.
What teams ask their AI agent about GroundTruth
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare foot traffic conversions across GroundTruth, Google Local, and Facebook location campaigns
Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.
Optimize location targeting budgets using unified cost-per-visit data from all channels
Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.
Report store visit attribution and location ROI to executives in real-time dashboards
Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read GroundTruth — it acts on it
Read
Pull metrics, dimensions, and trends from GroundTruth — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor GroundTruth through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send GroundTruth data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with GroundTruth as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your GroundTruth today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.