Data sources
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GroundTruth

GroundTruth Data Integration | Connect Location Data

Connect GroundTruth's location-based advertising data to your data warehouse or BI tool automatically. Improvado extracts campaign metrics, audience insights, and attribution data from GroundTruth's API every hour.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect GroundTruth data integration in minutes

Improvado connects to GroundTruth's API to extract campaign performance data, location analytics, and attribution metrics automatically. The integration pulls data every hour, ensuring your reports reflect the latest foot traffic conversions and location-based campaign results. No manual CSV downloads or custom API development required. Your GroundTruth data flows directly to your chosen destination within 15 minutes of setup.

GroundTruth Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
GroundTruth + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified location data across all platforms

Improvado's Marketing Common Data Model normalizes GroundTruth metrics alongside your other advertising platforms. Location-based campaign data combines seamlessly with Google Ads, Facebook, and programmatic display metrics. Cross-platform attribution becomes possible when foot traffic data sits next to digital touchpoints. Marketing teams can finally measure the full customer journey from digital impression to physical store visit.

Use Cases

What users ask their GroundTruth integration

Cross-channel
Compare foot traffic conversions across GroundTruth, Google Local, and Facebook location campaigns
6 hrs → 10 min
Budget optimization
Optimize location targeting budgets using unified cost-per-visit data from all channels
Manual → auto
Executive reporting
Report store visit attribution and location ROI to executives in real-time dashboards
Daily → hourly
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What GroundTruth data does Improvado extract?
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Improvado extracts campaign performance metrics, location analytics, foot traffic attribution data, and audience insights from GroundTruth. This includes impressions, clicks, store visits, cost data, and geographic performance breakdowns. All data refreshes automatically every hour.
How often does GroundTruth data sync to my warehouse?
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GroundTruth data syncs every hour by default. You can adjust the refresh frequency based on your reporting needs. Historical data backfill is available for up to 2 years depending on your GroundTruth account settings.
Can I combine GroundTruth data with other advertising platforms?
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Yes, Improvado normalizes GroundTruth data using our Marketing Common Data Model. This allows you to analyze location-based campaigns alongside Google Ads, Facebook, and other digital advertising platforms in unified reports. Cross-platform attribution and budget optimization become straightforward.
Which destinations support GroundTruth data integration?
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GroundTruth data can be sent to BigQuery, Snowflake, Redshift, Azure, Tableau, Power BI, and Looker. The data arrives in a standardized format that works immediately with your existing dashboards and analysis workflows.
Do I need API access from GroundTruth?
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Yes, you'll need API credentials from your GroundTruth account manager. Improvado provides step-by-step instructions for obtaining the necessary permissions. Most clients receive API access within 24 hours of requesting it from GroundTruth.
How accurate is GroundTruth foot traffic attribution data?
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GroundTruth's attribution accuracy depends on their location data sources and attribution windows. Improvado extracts the attribution data exactly as GroundTruth provides it, including confidence scores and methodology details. You can analyze attribution accuracy by comparing with in-store transaction data when available.