GroundTruth Data Integration | Connect Location Data
Connect GroundTruth and let AI agents query foot traffic conversions, location analytics, and attribution metrics with 1,000+ other sources.
Key Takeaways Connect GroundTruth data integration in minutes
Improvado connects to GroundTruth's API to extract campaign performance data, location analytics, and attribution metrics automatically. The integration pulls data every hour, ensuring your reports reflect the latest foot traffic conversions and location-based campaign results. No manual CSV downloads or custom API development required. Your GroundTruth data flows directly to your chosen destination within 15 minutes of setup.
Unified location data across all platforms
Improvado's Marketing Common Data Model normalizes GroundTruth metrics alongside your other advertising platforms. Location-based campaign data combines seamlessly with Google Ads, Facebook, and programmatic display metrics. Cross-platform attribution becomes possible when foot traffic data sits next to digital touchpoints. Marketing teams can finally measure the full customer journey from digital impression to physical store visit.
Data objects and fields Improvado extracts from GroundTruth
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions store_visits CTR budget |
| Ad Group | bids impressions clicks location_visits status |
| Creative | creative_id impressions clicks spend video_completions |
| Location | location_id impressions clicks store_visits conversion_rate |
| Audience | audience_segment reach impressions clicks visit_rate |
From connection to autonomous action in three steps
Connect
Connect your GroundTruth account via OAuth. The agent accesses campaign data, geo-fence performance, foot traffic attribution, and visit metrics across all active location-based campaigns.
Ask
Ask questions like 'Which geo-fences are driving the most store visits?' or 'Show me visit rate trends for campaigns near competitor locations in the last 60 days.'
Act
The agent adjusts campaign budgets, pauses underperforming geo-fences, expands high-traffic zones, modifies audience targeting radius, and reallocates spend based on visit lift and attributed revenue thresholds.
What teams ask their AI agent about GroundTruth
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare foot traffic conversions across GroundTruth, Google Local, and Facebook location campaigns
Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.
Optimize location targeting budgets using unified cost-per-visit data from all channels
Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.
Report store visit attribution and location ROI to executives in real-time dashboards
Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read GroundTruth — it tracks store visit ROI
Read
Reads campaign performance data including impressions, clicks, store visits, visit rates, geo-fence boundaries, audience reach, attributed in-store revenue, dwell time metrics, and location-based conversion data across all active campaigns.
Write
Writes budget adjustments, pauses or activates campaigns, modifies geo-fence targeting parameters, adjusts audience radius settings, reallocates spend between location groups, and updates bid strategies based on foot traffic performance.
Monitor
Monitors visit rate thresholds, foot traffic anomalies, campaign pacing against visit goals, geo-fence saturation levels, competitive location performance shifts, and attributed revenue trends to trigger automated optimization actions.
AI agents query campaign performance, location analytics, and foot traffic data from GroundTruth. They can compare store visit conversions across Google Local and Facebook location campaigns. Agents calculate cost-per-visit and report location-based attribution in real-time.
| Campaign | Store Visits | Visit Rate |
|---|---|---|
| Downtown Lunch Rush | 4,320 | +6.8% |
| Suburban Evening | 3,890 | +5.2% |
| Airport Corridor | 2,140 | +3.9% |
| University District | 1,670 | +2.8% |
| Mall Proximity | 980 | +1.4% |
Send GroundTruth data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with GroundTruth as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What GroundTruth data does Improvado extract?
How often does GroundTruth data sync to my warehouse?
Can I combine GroundTruth data with other advertising platforms?
Which destinations support GroundTruth data integration?
Do I need API access from GroundTruth?
How accurate is GroundTruth foot traffic attribution data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your GroundTruth today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.