GroundTruth Data Integration | Connect Location Data

Connect GroundTruth and let AI agents query foot traffic conversions, location analytics, and attribution metrics with 1,000+ other sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to GroundTruth

Show me foot traffic lift for our Q1 campaigns targeting coffee shop visitors within 2 miles of our stores.

Your Q1 GroundTruth campaigns drove 18,200 store visits with a 4.2% visit rate. The 'Morning Commute' campaign delivered the highest lift at 6.1%, converting $87K in attributed in-store revenue.

Increase budget by 30% on Morning Commute and pause the low-performing Weekend Warriors campaign.

Budget increased to $6,500/week on Morning Commute. Weekend Warriors paused. Reallocating $2,800 to your top geo-fence zones with 5%+ historical visit rates.

Trusted by data-driven teams

1,000+

Integrations

200+

GroundTruth Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect GroundTruth data integration in minutes

Improvado connects to GroundTruth's API to extract campaign performance data, location analytics, and attribution metrics automatically. The integration pulls data every hour, ensuring your reports reflect the latest foot traffic conversions and location-based campaign results. No manual CSV downloads or custom API development required. Your GroundTruth data flows directly to your chosen destination within 15 minutes of setup.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the GroundTruth API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor GroundTruth through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified location data across all platforms

Improvado's Marketing Common Data Model normalizes GroundTruth metrics alongside your other advertising platforms. Location-based campaign data combines seamlessly with Google Ads, Facebook, and programmatic display metrics. Cross-platform attribution becomes possible when foot traffic data sits next to digital touchpoints. Marketing teams can finally measure the full customer journey from digital impression to physical store visit.

GroundTruth API v3 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from GroundTruth

Object	Fields
Campaign	spend impressions clicks conversions store_visits CTR budget
Ad Group	bids impressions clicks location_visits status
Creative	creative_id impressions clicks spend video_completions
Location	location_id impressions clicks store_visits conversion_rate
Audience	audience_segment reach impressions clicks visit_rate

How it works

From connection to autonomous action in three steps

Connect

Connect your GroundTruth account via OAuth. The agent accesses campaign data, geo-fence performance, foot traffic attribution, and visit metrics across all active location-based campaigns.

Ask

Ask questions like 'Which geo-fences are driving the most store visits?' or 'Show me visit rate trends for campaigns near competitor locations in the last 60 days.'

Act

The agent adjusts campaign budgets, pauses underperforming geo-fences, expands high-traffic zones, modifies audience targeting radius, and reallocates spend based on visit lift and attributed revenue thresholds.

Use Cases

What teams ask their AI agent about GroundTruth

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare foot traffic conversions across GroundTruth, Google Local, and Facebook location campaigns

Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.

6 hrs → 10 min

Improvado Agent Cross-channel

Optimize location targeting budgets using unified cost-per-visit data from all channels

Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Report store visit attribution and location ROI to executives in real-time dashboards

Your AI agent analyzes GroundTruth data and delivers actionable insights — automatically, in seconds.

Daily → hourly

AI Agent Access

Your agent doesn't just read GroundTruth — it tracks store visit ROI

Read

Reads campaign performance data including impressions, clicks, store visits, visit rates, geo-fence boundaries, audience reach, attributed in-store revenue, dwell time metrics, and location-based conversion data across all active campaigns.

Write

Writes budget adjustments, pauses or activates campaigns, modifies geo-fence targeting parameters, adjusts audience radius settings, reallocates spend between location groups, and updates bid strategies based on foot traffic performance.

Monitor

Monitors visit rate thresholds, foot traffic anomalies, campaign pacing against visit goals, geo-fence saturation levels, competitive location performance shifts, and attributed revenue trends to trigger automated optimization actions.

AI agents query campaign performance, location analytics, and foot traffic data from GroundTruth. They can compare store visit conversions across Google Local and Facebook location campaigns. Agents calculate cost-per-visit and report location-based attribution in real-time.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · GroundTruth

You

Show me visit rates and attributed revenue by campaign for our retail locations last month

Location Campaign Performance

Campaign	Store Visits	Visit Rate
Downtown Lunch Rush	4,320	+6.8%
Suburban Evening	3,890	+5.2%
Airport Corridor	2,140	+3.9%
University District	1,670	+2.8%
Mall Proximity	980	+1.4%

5 campaigns · 13,000 visits · avg 4.0% visit rate · $124K attributed revenue

You

Double the budget on campaigns with visit rates above 5%

Budget Reallocation Confirmed

Downtown Lunch Rush: $8,400/week · Suburban Evening: $7,200/week

Destinations

Send GroundTruth data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with GroundTruth as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What GroundTruth data does Improvado extract?

Improvado extracts campaign performance metrics, location analytics, foot traffic attribution data, and audience insights from GroundTruth. This includes impressions, clicks, store visits, cost data, and geographic performance breakdowns. All data refreshes automatically every hour.

How often does GroundTruth data sync to my warehouse?

GroundTruth data syncs every hour by default. You can adjust the refresh frequency based on your reporting needs. Historical data backfill is available for up to 2 years depending on your GroundTruth account settings.

Can I combine GroundTruth data with other advertising platforms?

Yes, Improvado normalizes GroundTruth data using our Marketing Common Data Model. This allows you to analyze location-based campaigns alongside Google Ads, Facebook, and other digital advertising platforms in unified reports. Cross-platform attribution and budget optimization become straightforward.

Which destinations support GroundTruth data integration?

GroundTruth data can be sent to BigQuery, Snowflake, Redshift, Azure, Tableau, Power BI, and Looker. The data arrives in a standardized format that works immediately with your existing dashboards and analysis workflows.

Do I need API access from GroundTruth?

Yes, you'll need API credentials from your GroundTruth account manager. Improvado provides step-by-step instructions for obtaining the necessary permissions. Most clients receive API access within 24 hours of requesting it from GroundTruth.

How accurate is GroundTruth foot traffic attribution data?

GroundTruth's attribution accuracy depends on their location data sources and attribution windows. Improvado extracts the attribution data exactly as GroundTruth provides it, including confidence scores and methodology details. You can analyze attribution accuracy by comparing with in-store transaction data when available.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your GroundTruth today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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