Google DoubleClick Data Integration | Improvado
Improvado's AI agent queries Campaign Manager 360 data, builds custom reports, and monitors campaign thresholdsâall through natural language commands.
How the Campaign Manager 360 integration works
Improvado connects to Campaign Manager 360 via OAuth 2.0, pulling campaign performance, creative metrics, audience data, and conversion events through the DCM/DFA Reporting and Trafficking API. All raw data is normalized using our Marketing Common Data Model, mapping DoubleClick dimensions like placementId, siteId, and creativeId to standardized fields. Historical backfills capture up to 3 years of campaign history, while scheduled refreshes keep your warehouse updated hourly or daily. No engineering requiredâjust authenticate once and your DoubleClick data flows automatically to BigQuery, Snowflake, Redshift, or any BI tool.
Unified display advertising data
Improvado's Marketing Common Data Model standardizes DoubleClick metrics alongside data from Google Ads, Facebook, and 500+ other platforms. Campaign names, audience segments, and conversion events align across all your advertising channels. This unified approach lets you compare display performance against search, social, and video campaigns in a single dashboard. Your team can analyze true cross-channel attribution without data silos.
Data objects and fields Improvado extracts from Google DoubleClick
| Object | Fields |
|---|---|
| Campaign | impressions clicks cost conversions viewable_impressions active_view_measurable_impressions video_plays |
| Line Item | impressions clicks cost CTR conversions viewable_impressions reach frequency |
| Creative | impressions clicks CTR cost conversions creative_type creative_size video_completion_rate |
| Advertiser | impressions clicks cost conversions revenue active_campaigns total_conversions |
| Site | impressions clicks cost conversions site_name viewability_rate invalid_traffic |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about Google DoubleClick
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine DoubleClick display campaigns with Google Ads and Meta for true cross-channel ROAS.
Your AI agent analyzes Google DoubleClick data and delivers actionable insights — automatically, in seconds.
Track placement-level performance and shift budget from underperforming sites in real time.
Your AI agent analyzes Google DoubleClick data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing DoubleClick spend, impressions, and conversions by campaign.
Your AI agent analyzes Google DoubleClick data and delivers actionable insights — automatically, in seconds.
AI agent for Campaign Manager 360: ask questions, get answers, take action
Read
Write
Monitor
Improvado's AI agent reads your DoubleClick data and answers natural-language questions about campaign performance, creative effectiveness, and audience reach. It writes custom SQL queries, generates reports, and monitors KPIs like CTR, viewability, and post-click conversions. When a campaign exceeds your CPA threshold or a placement drops below benchmark CTR, the agent alerts your team in Slack or emailâno manual checks required.
| Campaign | Spend | Conversions |
|---|---|---|
| Q4_Brand_Awareness_Display | $87,340 | 412 |
| Holiday_Retargeting_Video | $64,210 | 289 |
| Product_Launch_Programmatic | $53,890 | 198 |
| Prospecting_InMarket_Display | $72,150 | 351 |
| Competitor_Conquest_Native | $59,420 | 223 |
Send Google DoubleClick data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google DoubleClick as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What is the Google DoubleClick (Campaign Manager 360) integration?
What data can I extract from Campaign Manager 360?
Can I combine Campaign Manager 360 data with other marketing platforms?
Where can I send my Campaign Manager 360 data?
How often does Improvado refresh Campaign Manager 360 data?
Is the Campaign Manager 360 integration secure and compliant?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Google DoubleClick today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.