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Connect Gannett Media advertising data to your warehouse or BI platform automatically. Improvado extracts campaign metrics, audience data, and local advertising performance from Gannett's network every hour.
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Improvado connects to Gannett Media's advertising API to extract campaign performance, local market data, and audience metrics automatically. The integration captures data from USA Today Network properties, local newspaper sites, and digital advertising placements. Data refreshes every hour, eliminating manual reporting tasks. Your Gannett campaign data appears in your chosen destination within minutes of API connection.
Improvado's Marketing Common Data Model standardizes Gannett Media metrics with your other advertising channels. Local newspaper campaign data combines with Google Ads, Facebook, and programmatic display for complete market analysis. Cross-channel attribution reveals how local media influences digital conversions. Marketing teams gain visibility into the full local-to-digital customer journey across all touchpoints.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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