Visualization platforms
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Excel Power Query

Instantly Connect Marketing Data to Excel Power Query

Setting up ad reporting in Excel Power Query doesn't have to be a struggle.

Pre-built and automated
Zero engineering required
Automated data normalization
Enterprise SLA
99.9% SLA
Any warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Combine data from multiple sources

Over 500+ data sources empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Connected to the leading data warehouse solutions

Load data into your warehouse of choice within minutes.

Integration Benefits

‍Power Query is an add-in tool for Microsoft Excel, starting from the 2010 version. It helps you import, clean, and transform data in Excel in a convenient and usable format. It’s a powerful and easy business intelligence tool that can work with data from various sources - Excel, CSV, XML, SQL, TXT, JSON, web pages, OneDrive, Google Services, and many others.If you need to change the data’s structure, Power Query helps transform and customize it in a convenient visual editor using only menu buttons. You don’t need to know any programming language – the tool automatically generates the code in M, the product’s language. It takes the data from a specified source and merges it into single Excel tables.

Exploring All Your Marketing Data in Power Query Excel

  • Forget about coding. With Improvado, you don’t need IT specialists to set up a connector and work with Power Query - the code is generated automatically, leaving more time for more meaningful work.
  • Customize the process and save time. Thanks to a repetitive manipulation sequence approach, you only need to configur the process and apply it to new files, by changing the file path. It saves time on performing routine tasks.
  • Work with your data efficiently. Improvado opens new horizons by allowing you to use Power Query’s cloud-based version, Dataflows. This way, your data analysis isn’t dependent on or limited by the products you use Power Query with, whether it's Excel, Power BI, or any other software. You can store the output in other storage options and use it in other services and products.
  • Sync hard-to-extract data sources, like Snapchat, LinkedIn, and Sizmek and so on.
  • Custom integrations? No problem.
  • Extract data via API, FTP, S3, CSV Uploads, Google Spreadsheets or email.
  • Dedicated Customer Success Manager included.

Speed Up Your Decision Making With Improvado

You can now use Improvado to automatically send all your marketing data to Power Query for live marketing reports and dashboards. Improvado does not require you to have any technical skills, as you can effortlessly sync your data with just a few clicks.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

Available Metrics & Dimensions

You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary

This list includes such fields as metrics, properties, dimensions, etc.

Talk to our experts to get more details on it.

Take your marketing reporting to new heights
SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

Instantly Connect Marketing Data to Excel Power Query

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Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

Contact us to hit your revenue goal faster

Free onboarding
Free marketing stack analysis

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study