Edipresse + Improvado: Publishing Analytics Hub

Connect Edipresse and let AI agents query publishing analytics, audience demographics, and campaign metrics alongside digital channels.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Edipresse

Show me subscription performance across our Edipresse publications for Q1.

Your digital subscriptions grew 18% quarter-over-quarter, with 12,400 new subscribers added. Print circulation declined 3.2% but digital revenue offset this by $340K. Retention rate improved to 87%.

Which titles drove the most digital conversions?

Your lifestyle magazine led with 4,800 new digital subs, followed by business weekly at 3,200. Conversion rate from trial to paid improved 22% after paywall optimization. 68% of conversions came from mobile.

Trusted by data-driven teams

1,000+

Integrations

200+

Edipresse Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Automate Edipresse data integration workflows

Improvado connects directly to Edipresse's data sources to extract advertising performance, audience demographics, and campaign metrics automatically. The platform schedules data pulls at regular intervals without manual file exports or API management. Your Edipresse data loads into BigQuery, Snowflake, or your preferred destination within minutes. No custom development or technical resources required for setup.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Edipresse API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Edipresse through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Normalize Edipresse data with marketing platforms

Improvado's Marketing Common Data Model transforms Edipresse data into standardized formats compatible with your other marketing channels. Campaign metrics, audience segments, and performance indicators align with Google Ads, Facebook, and 500+ other platforms using consistent field names. This normalization eliminates manual data mapping and enables cross-platform reporting. Analyze Edipresse performance alongside all your marketing investments in unified dashboards.

Edipresse API v1 · API key · daily sync · full refresh

Schema Overview

Data objects and fields Improvado extracts from Edipresse

Object	Fields
Campaign	spend impressions clicks conversions CTR status budget
Ad Group	impressions clicks spend reach frequency
Creative	impressions clicks CTR engagement_rate viewability
Ad	format impressions clicks spend interaction_rate

How it works

From connection to autonomous action in three steps

Connect

Connect your Edipresse account through API credentials or database integration. Improvado pulls subscription data, circulation metrics, reader engagement, paywall performance, and revenue attribution across all publications in your portfolio.

Ask

Ask questions like 'Which publications have the highest churn risk this month?' or 'Compare digital subscription growth across our news vs. lifestyle titles' or 'Show me trial-to-paid conversion rates by acquisition channel.'

Act

The agent adjusts paywall rules, modifies subscription pricing tiers, updates content access policies, triggers retention campaigns for at-risk subscribers, and reallocates editorial resources based on engagement patterns.

Use Cases

What teams ask their AI agent about Edipresse

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Track Edipresse campaign attribution alongside digital channels for complete funnel view

Your AI agent analyzes Edipresse data and delivers actionable insights — automatically, in seconds.

8 hrs → 25 min

Improvado Agent Cross-channel

Optimize media mix by comparing Edipresse ROI with online advertising platforms

Your AI agent analyzes Edipresse data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create executive dashboards combining Edipresse reach data with sales performance

Your AI agent analyzes Edipresse data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

AI Agent Access

Your agent doesn't just read Edipresse — it measures media mix impact

Read

The agent reads subscription counts, circulation volumes, churn rates, trial conversion metrics, reader engagement data, content performance by title, paywall interaction analytics, revenue per subscriber, acquisition channel attribution, and retention cohort analysis from your Edipresse publishing platform.

Write

The agent writes paywall configuration changes, subscription tier modifications, content access rule updates, promotional offer deployments, subscriber segment definitions, and retention campaign triggers directly to your Edipresse system based on performance thresholds you define.

Monitor

The agent monitors subscription velocity changes, churn rate spikes, trial conversion drops, engagement declines by publication, paywall bounce rate increases, and revenue per subscriber trends, alerting you when metrics deviate from benchmarks or competitive performance standards.

AI agents query Edipresse advertising performance, audience demographics, and reach data. They calculate attribution across print and digital channels, compare Edipresse ROI against online advertising platforms, and correlate publishing reach with sales performance to optimize media mix allocation.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Edipresse

You

Show me subscription metrics by publication title for March

Publication Performance

Title	New Subscribers	Retention Rate
Lifestyle Monthly	1,840	+24%
Business Weekly	1,120	+19%
Tech Review	890	+31%
Food & Travel	640	+15%
City Guide	520	+12%

5 publications · 5,010 new subs · avg 89% retention

You

Adjust paywall settings for Tech Review to match Lifestyle Monthly's conversion rate

Paywall Configuration Updated

Tech Review: 3 free articles/month → 5 free articles/month

Destinations

Send Edipresse data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Edipresse as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What types of Edipresse data does Improvado collect?

Improvado extracts campaign performance metrics, audience reach and frequency data, advertising spend, and demographic breakdowns from Edipresse. The platform also captures creative performance and placement details. All data syncs automatically based on your configured schedule.

How quickly does Edipresse data appear in my dashboard?

Edipresse data typically appears in your destination within 15-30 minutes of each scheduled sync. Improvado handles data transformation and loading automatically during this process. You can configure sync frequency from hourly to weekly based on your reporting needs.

Can I analyze Edipresse data with other media channels?

Yes, Improvado normalizes Edipresse data with digital advertising platforms, social media, and other marketing channels using the MCDM framework. This creates unified datasets for cross-channel analysis and attribution modeling. You can compare Edipresse performance against all your marketing investments in a single view.

Which data warehouses work with Edipresse integration?

Improvado sends Edipresse data to BigQuery, Snowflake, Redshift, Azure SQL, and other major cloud data warehouses. The platform also connects to BI tools like Tableau, Power BI, and Looker directly. Schema management and data formatting happen automatically for each destination.

Is historical Edipresse data available through the integration?

Yes, Improvado can extract historical Edipresse campaign data during initial setup based on data availability from Edipresse systems. The platform then maintains ongoing data collection for future campaigns. Historical data helps establish performance baselines and trend analysis.

What support is available for Edipresse integration setup?

Improvado provides dedicated support throughout Edipresse integration setup and ongoing maintenance. The customer success team assists with configuration, data mapping, and troubleshooting. Technical documentation and best practices guides are also available for your team.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

Read story →

Put an AI agent on your Edipresse today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

Get your agent View all 1,000+ integrations