Conversant Data Integration — Programmatic Insights

Connect Conversant and let AI agents query programmatic campaign data, audience segments, and conversion tracking alongside other platforms.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Conversant

Show me Conversant campaign performance for the last 30 days.

Your top 3 campaigns generated $127K in attributed revenue with an average ROAS of 5.2x. Display advertising drove 68% of conversions, while retargeting campaigns maintained a 3.8% CTR.

Pause any campaigns with ROAS below 3x and shift budget to the top performer.

Paused 2 underperforming campaigns and reallocated $8,500 daily budget to your best display campaign. Projected revenue impact: +$44K monthly.

Trusted by data-driven teams

1,000+

Integrations

200+

Conversant Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Conversant to your data warehouse

Improvado connects directly to Conversant's API to extract your advertising data without manual exports. The platform pulls campaign performance, audience segments, conversion tracking, and spend data automatically. Data refreshes run on your schedule—hourly, daily, or custom intervals. No technical setup required from your team.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Conversant API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Conversant through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified advertising data across all platforms

Conversant data gets normalized through Improvado's Marketing Common Data Model alongside your other advertising platforms. Campaign metrics, audience data, and conversion events align with the same schema as Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without custom mapping. Compare Conversant performance against other channels in a single dashboard.

Conversant API v3 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Conversant

Object	Fields
Campaign	spend impressions clicks conversions CPA ROAS status
Line Item	budget impressions clicks CTR conversions bid_strategy
Creative	format impressions clicks CTR conversions spend
Audience Segment	impressions reach clicks conversions segment_size

How it works

From connection to autonomous action in three steps

Connect

Connect your Conversant account through API credentials. The agent authenticates via your account manager-provided API key and begins syncing campaign data, audience segments, and conversion tracking within minutes.

Ask

Ask questions like 'Which Conversant audiences have the highest conversion rate?' or 'Compare display vs retargeting ROAS across all active campaigns this quarter.'

Act

The agent pauses underperforming campaigns, adjusts bid strategies, reallocates budgets between display and retargeting tactics, and updates audience targeting parameters directly in your Conversant account.

Use Cases

What teams ask their AI agent about Conversant

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Conversant campaign performance against Google Ads and Facebook in unified dashboards

Your AI agent analyzes Conversant data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize budget allocation between Conversant and other programmatic platforms using ROI data

Your AI agent analyzes Conversant data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports showing Conversant contribution to overall marketing performance

Your AI agent analyzes Conversant data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

AI Agent Access

Your agent doesn't just read Conversant — it allocates programmatic budgets

Read

The agent reads campaign performance metrics, spend data, impression and click volumes, conversion tracking, ROAS calculations, audience segment performance, creative engagement rates, and attribution data across display and retargeting campaigns.

Write

The agent pauses or activates campaigns, adjusts daily and lifetime budgets, modifies bid strategies, updates audience targeting rules, shifts budget allocation between campaign types, and changes creative rotation settings.

Monitor

The agent monitors ROAS thresholds, conversion rate changes, budget pacing anomalies, CTR drops, audience saturation signals, and cross-campaign performance shifts to trigger automatic optimizations.

AI agents query Conversant campaign performance, audience segments, and conversion tracking data. They compare ROI against Google Ads and Facebook, calculate budget allocation efficiency between Conversant and other programmatic platforms, and identify which audience segments drive the highest marketing contribution when correlated with revenue.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Conversant

You

Show me Conversant campaign performance for the last 30 days

Campaign Performance

Campaign	Spend	ROAS
Spring_Footwear_Display_Q2	$42,100	6.8x
Retarget_Cart_Abandon_Shoes	$38,900	5.4x
Summer_Apparel_Prospecting	$46,200	4.1x
Brand_Awareness_Display_May	$22,800	2.7x
Retarget_Browse_Accessories	$19,400	2.1x

5 campaigns · $169K spend · avg 4.2x ROAS

You

Pause any campaigns with ROAS below 3x and shift budget to the top performer

Budget reallocation complete

$8,500 daily budget moved to Spring_Footwear_Display_Q2

Destinations

Send Conversant data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Conversant as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Conversant data can Improvado extract?

Improvado extracts campaign performance metrics, audience segment data, conversion tracking, spend information, and impression data from Conversant. The platform also pulls creative performance and attribution data when available through the API.

How often does Conversant data refresh in my warehouse?

You can set data refresh intervals from hourly to daily based on your needs. Most clients refresh Conversant data daily to balance data freshness with API rate limits.

Does Improvado require Conversant API credentials?

Yes, you'll need to provide your Conversant API credentials during setup. Improvado's team guides you through the credential configuration process to ensure secure data access.

Can I combine Conversant data with other advertising platforms?

Absolutely. Improvado normalizes Conversant data alongside 500+ other marketing platforms using a unified schema. This enables cross-platform reporting and analysis in tools like Tableau, Power BI, or Looker.

What destinations support Conversant data from Improvado?

Conversant data can be loaded into BigQuery, Snowflake, Redshift, Azure SQL, and other data warehouses. You can also send data directly to visualization tools like Tableau, Power BI, and Looker.

How long does Conversant integration setup take?

Initial setup typically takes 1-2 business days after providing API credentials. This includes data extraction testing and initial load to your destination.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Conversant today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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