Data sources
/
Conversant

Conversant Data Integration — Programmatic Insights

Extract campaign performance, audience targeting, and conversion data from Conversant. Send automated reports to Tableau or your data warehouse for unified programmatic analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Conversant to your data warehouse

Improvado connects directly to Conversant's API to extract your advertising data without manual exports. The platform pulls campaign performance, audience segments, conversion tracking, and spend data automatically. Data refreshes run on your schedule—hourly, daily, or custom intervals. No technical setup required from your team.

Conversant Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Conversant + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified advertising data across all platforms

Conversant data gets normalized through Improvado's Marketing Common Data Model alongside your other advertising platforms. Campaign metrics, audience data, and conversion events align with the same schema as Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without custom mapping. Compare Conversant performance against other channels in a single dashboard.

Use Cases

What users ask their Conversant integration

Cross-channel
Compare Conversant campaign performance against Google Ads and Facebook in unified dashboards
6 hrs → 20 min
Budget optimization
Optimize budget allocation between Conversant and other programmatic platforms using ROI data
Manual → auto
Executive reporting
Generate executive reports showing Conversant contribution to overall marketing performance
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Conversant data can Improvado extract?
+
Improvado extracts campaign performance metrics, audience segment data, conversion tracking, spend information, and impression data from Conversant. The platform also pulls creative performance and attribution data when available through the API.
How often does Conversant data refresh in my warehouse?
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You can set data refresh intervals from hourly to daily based on your needs. Most clients refresh Conversant data daily to balance data freshness with API rate limits.
Does Improvado require Conversant API credentials?
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Yes, you'll need to provide your Conversant API credentials during setup. Improvado's team guides you through the credential configuration process to ensure secure data access.
Can I combine Conversant data with other advertising platforms?
+
Absolutely. Improvado normalizes Conversant data alongside 500+ other marketing platforms using a unified schema. This enables cross-platform reporting and analysis in tools like Tableau, Power BI, or Looker.
What destinations support Conversant data from Improvado?
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Conversant data can be loaded into BigQuery, Snowflake, Redshift, Azure SQL, and other data warehouses. You can also send data directly to visualization tools like Tableau, Power BI, and Looker.
How long does Conversant integration setup take?
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Initial setup typically takes 1-2 business days after providing API credentials. This includes data extraction testing and initial load to your destination.