Your AI agent reads, acts on, and monitors Connectors.
Get unified marketing data from 500+ platforms through Improvado's connector library. Centralize advertising, analytics, and CRM data in one warehouse or dashboard.
Key Takeaways What your AI agent gets from Connectors
Universal Marketing Data Integration
Improvado pulls campaign metrics, spend data, conversion tracking, and performance indicators from all major marketing platforms. We capture ROAS, CPA, revenue, impressions, clicks, and custom metrics across advertising, analytics, CRM, and social media sources.
From connection to autonomous action in three steps
Connect
Authenticate your Connectors account in seconds. Improvado automatically normalizes campaign spend, ROAS, impressions, clicks, and conversions alongside 1000+ other marketing data sources into a unified schema.
Ask
Ask the agent anything about your Connectors performance in plain English: campaign-level ROAS trends, conversion rates by geo, spend pacing, click-through rates, impression share, or cross-channel attribution insights.
Act
The agent pauses underperforming campaigns, adjusts daily budgets, updates bid strategies, creates new campaign drafts, and reallocates spend across your account. Every budget change, pause, and bid adjustment is logged with full governance and audit trails.
Your agent doesn't just read Connectors — it acts on it
Read
Pull real-time campaign metrics including spend, ROAS, impressions, clicks, conversions, CTR, CPC, CPM, conversion rate, and revenue across all active and paused campaigns in your Connectors account.
Write
Update daily budgets, pause or activate campaigns, modify bid strategies, adjust targeting parameters, create campaign duplicates, and reallocate spend across campaigns based on performance thresholds you define.
Monitor
Set alerts for ROAS drops below target thresholds, spend pacing anomalies, conversion rate declines, budget depletion warnings, CTR drops, and campaigns exceeding cost-per-acquisition targets — all monitored continuously in real-time.
Query, write, and monitor Connectors through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand_Search_US | $8,340 | 1.9x |
| Display_Prospecting_CA | $6,720 | 2.1x |
| Shopping_Generic_UK | $11,580 | 2.3x |
| Video_Awareness_AU | $5,190 | 1.7x |
| Social_Lookalike_DE | $7,450 | 2.4x |
Send Connectors data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Connectors as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Connectors today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.