Call Source integration with Improvado.io
Connect Call Source in 5 minutes. Your agent queries metrics, automates actions, and monitors performance — with cross-channel context from 1,000+ sources.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Call Source
What's driving the spike in CPA across my Call Source campaigns this week?
Your average CPA jumped 31.2% to $847 week-over-week. The main culprit is campaign "Enterprise - Search - Q1" which saw impressions climb 68% but conversions dropped to 12 from 29, pushing its CPA to $1,340. ROAS fell from 4.8x to 1.9x.
Pause that campaign and reallocate 60% of its budget to my top two performers by ROAS
Done. Paused "Enterprise - Search - Q1" and redistributed $8,400 weekly budget: $5,040 to "SMB - Display - Retarget" (current ROAS 6.2x) and $3,360 to "Mid-Market - Social" (current ROAS 5.7x). Changes live in Call Source.
Trusted by data-driven teams
1,000+
Integrations
200+
Call Source Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Call Source
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Call Source API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Call Source through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
CallSource API v2 · API key · 15-min sync · incremental
Schema Overview
Data objects and fields Improvado extracts from Call Source
| Object | Fields |
|---|---|
| Campaign | name tracking_number status total_calls qualified_calls revenue |
| Call | caller_id duration timestamp recording_url outcome call_value source |
| Keyword | keyword calls conversions cost_per_call revenue |
| Source | source_name medium calls conversions ROI |
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate Call Source in under 60 seconds. Improvado auto-normalizes campaign spend, ROAS, impressions, clicks, conversions, and CPA alongside 1000+ other marketing sources—no configuration needed.
2
Ask
Ask the agent to surface Call Source performance in plain English: pull ROAS trends, compare campaign spend, identify conversion drops, analyze click-through rates, or benchmark CPA across campaigns.
3
Act
The agent pauses underperforming campaigns, reallocates budgets across Call Source ad groups, updates bid strategies, adjusts targeting parameters, and triggers alerts. Every write operation is logged, versioned, and auditable in real time.
AI Agent Access
Your agent doesn't just read Call Source — it acts on it
Read
Read campaign performance, spend, ROAS, impressions, clicks, conversions, CPA, CTR, conversion rates, ad group metrics, keyword-level data, audience segments, and attribution breakdowns from Call Source.
Write
Write budget adjustments, pause or activate campaigns, update bid strategies, modify targeting rules, reallocate spend across ad groups, adjust dayparting schedules, and change campaign settings in Call Source.
Monitor
Monitor ROAS thresholds, CPA spikes, conversion drops, spend pacing anomalies, impression share changes, CTR declines, budget exhaustion alerts, and campaign performance degradation across Call Source accounts.
Query, write, and monitor Call Source through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Call Source
You
Show my 5 worst-performing Call Source campaigns by ROAS this month
A
Bottom Campaigns
| Campaign | Spend | ROAS |
|---|---|---|
| Enterprise - Search - Q1 | $18,340 | 1.9x |
| Product Demo - Display | $12,780 | 2.1x |
| Brand Awareness - Video | $9,650 | 2.3x |
| Webinar - Paid Social | $7,290 | 2.4x |
| eBook Download - Search | $5,830 | 2.6x |
5 campaigns · $53,890 total spend · avg 2.3x ROAS
You
Pause the bottom 3 campaigns and send summary to marketing team
A
Campaigns Paused
Saving $40,770/mo · Summary sent to 4 stakeholders
Destinations
Send Call Source data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Call Source as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Call Source today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.