Extract All Your Marketing Data from BlueKai
BlueKai, now known as Oracle DMP, is an industry-leading cloud data platform that allows marketing teams and organizations to personalize marketing campaigns by using richer and more actionable data about targeted audiences.
It does this by providing companies with a unified source of data that they can get insights from to drive personalization and contextualization. This, ultimately, leads to better engagement and increased revenue.
Benefits of Integration:
• Companies are able to understand their audience composition by device through audience segmentation and personalize campaigns to increase campaign effectiveness. In this way, they’ll be able to improve the effectiveness of their engagement with customers.
• Companies can gather and validate data in real-time for the most precise and reliable targeting.
• The platform is entirely agnostic, which allows for a flexible and seamless integration with a company’s existing technology ecosystem. Companies can also combine the data with the largest, built-in, third-party data store.
Our BlueKai connector is a marketing API integration that will connect your BlueKai account to your preferred marketing tools. This will enable you to automate the process of importing your BlueKai data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our BlueKai connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.