Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Over 500+ data sources empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.
Load data into your warehouse of choice within minutes.
BlueKai, now known as Oracle DMP, is an industry-leading cloud data platform that allows marketing teams and organizations to personalize marketing campaigns by using richer and more actionable data about targeted audiences.
It does this by providing companies with a unified source of data that they can get insights from to drive personalization and contextualization. This, ultimately, leads to better engagement and increased revenue.
Benefits of Integration:
• Companies are able to understand their audience composition by device through audience segmentation and personalize campaigns to increase campaign effectiveness. In this way, they’ll be able to improve the effectiveness of their engagement with customers.
• Companies can gather and validate data in real-time for the most precise and reliable targeting.
• The platform is entirely agnostic, which allows for a flexible and seamless integration with a company’s existing technology ecosystem. Companies can also combine the data with the largest, built-in, third-party data store.
Our BlueKai connector is a marketing API integration that will connect your BlueKai account to your preferred marketing tools. This will enable you to automate the process of importing your BlueKai data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our BlueKai connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
By connecting BlueKai to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.
With Improvado you can ETL your data in your data warehouse or BI in minutes.
Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary
This list includes such fields as metrics, properties, dimensions, etc.
Talk to our experts to get more details on it.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms