Integrate Azure Data Lake — Enterprise Scale
Access petabyte-scale datasets stored in Azure Data Lake Storage seamlessly. Improvado connects your lake to visualization tools without data movement complexity.
Top performer: Brand campaigns at 8.1x ROAS.
Direct marketing data pipeline to Azure
Improvado connects 500+ marketing platforms directly to your Azure Data Lake Storage account with automated ETL pipelines. Extract data from Facebook Ads, Google Analytics, Salesforce, HubSpot, and hundreds of other sources without custom development. Data loads in Delta Lake format optimized for Azure analytics tools. Set up connections in minutes using pre-built connectors and automated schema mapping.
From connection to autonomous action in three steps
Connect
Authenticate Azure Data Lake via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Azure Data Lake performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Enterprise marketing data architecture
Improvado transforms all marketing data using our Marketing Common Data Model (MCDM) before loading into Azure Data Lake. Create a unified marketing data foundation that works with Azure Synapse, Databricks, Power BI, and other Azure analytics services. Combine advertising spend, website analytics, email performance, and CRM data in a single, normalized format. Build enterprise-grade data pipelines that scale with your Azure infrastructure and support real-time analytics.
What teams ask their AI agent about Azure Data Lake
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Centralize all marketing data sources in Azure for enterprise analytics and ML models
Your AI agent analyzes Azure Data Lake data and delivers actionable insights — automatically, in seconds.
Feed Azure Synapse with normalized marketing data for cross-channel attribution
Your AI agent analyzes Azure Data Lake data and delivers actionable insights — automatically, in seconds.
Power BI dashboards with real-time marketing performance from Azure Data Lake
Your AI agent analyzes Azure Data Lake data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Azure Data Lake — it acts on it
Read
Pull metrics, dimensions, and trends from Azure Data Lake — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Azure Data Lake through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Azure Data Lake data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Azure Data Lake as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Azure Data Lake today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.