Data warehouses
/
Azure Data Lake

Integrate Azure Data Lake — Enterprise Scale

Access petabyte-scale datasets stored in Azure Data Lake Storage seamlessly. Improvado connects your lake to visualization tools without data movement complexity.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Direct marketing data pipeline to Azure

Improvado connects 500+ marketing platforms directly to your Azure Data Lake Storage account with automated ETL pipelines. Extract data from Facebook Ads, Google Analytics, Salesforce, HubSpot, and hundreds of other sources without custom development. Data loads in Delta Lake format optimized for Azure analytics tools. Set up connections in minutes using pre-built connectors and automated schema mapping.

Azure Data Lake Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Azure Data Lake + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Enterprise marketing data architecture

Improvado transforms all marketing data using our Marketing Common Data Model (MCDM) before loading into Azure Data Lake. Create a unified marketing data foundation that works with Azure Synapse, Databricks, Power BI, and other Azure analytics services. Combine advertising spend, website analytics, email performance, and CRM data in a single, normalized format. Build enterprise-grade data pipelines that scale with your Azure infrastructure and support real-time analytics.

Use Cases

What users ask their Azure Data Lake integration

Cross-channel
Centralize all marketing data sources in Azure for enterprise analytics and ML models
20 hrs → 30 min
Budget optimization
Feed Azure Synapse with normalized marketing data for cross-channel attribution
Manual → auto
Executive reporting
Power BI dashboards with real-time marketing performance from Azure Data Lake
12 hrs → 45 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What marketing data sources can Improvado load into Azure Data Lake?
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Improvado connects 500+ marketing platforms including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, Adobe Analytics, and email marketing tools. All data is extracted via APIs and loaded directly into your Azure Data Lake Storage account. We support both Gen1 and Gen2 Azure Data Lake configurations.
How does Improvado optimize data for Azure Data Lake analytics?
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Improvado loads data in Delta Lake format optimized for Azure analytics tools like Synapse and Databricks. Data is partitioned by date and source for efficient querying and cost optimization. We also apply our Marketing Common Data Model to normalize metrics and dimensions across all platforms.
Can Improvado handle real-time data loading to Azure Data Lake?
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Yes, Improvado supports near real-time data loading with refresh intervals as frequent as every 15 minutes for supported platforms. Most advertising platforms refresh hourly, while analytics data can update every 30 minutes. You can configure different refresh schedules for different data sources based on your needs.
What Azure permissions does Improvado need to load data?
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Improvado needs Storage Blob Data Contributor access to your Azure Data Lake Storage account. We use Azure Active Directory authentication and support both service principal and managed identity configurations. All data transfer uses encrypted connections and follows Azure security best practices.
How does Improvado integrate with other Azure analytics services?
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Data loaded by Improvado works seamlessly with Azure Synapse Analytics, Azure Databricks, Power BI, and Azure Machine Learning. We provide pre-built templates for common marketing analytics use cases in these tools. The normalized data format ensures consistent analysis across your entire Azure analytics stack.
What's the pricing for loading marketing data into Azure Data Lake?
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Improvado pricing is based on the number of data sources and monthly data volume, not Azure storage costs. You pay your standard Azure Data Lake Storage rates separately. We offer enterprise pricing tiers that include unlimited data sources and priority support for large-scale implementations.