AMP Integration: Accelerate Mobile Analytics
Connect AMP and let AI agents query campaign performance, audience targeting, and creative analytics alongside 1,000+ other ad platforms.
Key Takeaways Connect AMP to your data infrastructure
Improvado integrates with AMP's API to automatically extract your advertising campaign data. The platform pulls performance metrics, audience targeting data, creative analytics, and budget information without manual intervention. Data syncs occur on your preferred schedule with automatic error handling and retry logic. Your team focuses on analysis while Improvado manages the data pipeline.
Standardized data across marketing channels
AMP data flows through Improvado's Marketing Common Data Model for consistent formatting with other platforms. Campaign structures, metric definitions, and audience segments align with data from Google Ads, Facebook, Amazon DSP, and hundreds of other sources. This normalization eliminates data mapping headaches when building cross-platform reports. Analyze AMP performance alongside your complete marketing stack in unified dashboards.
Data objects and fields Improvado extracts from AMP
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA CPM status |
| Ad Group | budget impressions clicks CTR conversions bid_amount |
| Ad | format impressions clicks CTR spend viewability_rate |
| Placement | impressions spend clicks site_domain device_type |
From connection to autonomous action in three steps
Connect
Connect your AMP implementation through Google Search Console API or direct AMP Cache API integration. Agent validates AMP markup compliance and establishes real-time performance monitoring across your AMP inventory.
Ask
Ask questions like 'Which AMP pages have LCP over 2.5 seconds?' or 'Show me AMP validation errors from the last week affecting mobile traffic.'
Act
Agent monitors Core Web Vitals thresholds, detects AMP markup validation errors, tracks cache performance metrics, and alerts you when pages fall below performance benchmarks or encounter indexing issues.
What teams ask their AI agent about AMP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track AMP campaign performance alongside other programmatic platforms in single reports
Your AI agent analyzes AMP data and delivers actionable insights — automatically, in seconds.
Optimize audience targeting by comparing AMP segments with Facebook and Google performance
Your AI agent analyzes AMP data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing AMP's contribution to overall media mix effectiveness
Your AI agent analyzes AMP data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AMP — it optimizes cross-platform budgets
Read
Agent reads AMP page performance data including Core Web Vitals scores, LCP/FID/CLS metrics, validation status, cache hit rates, mobile traffic volumes, indexing status, and error logs across your AMP implementation.
Write
Agent cannot modify AMP markup or page structure but configures performance monitoring rules, sets alert thresholds for Web Vitals degradation, tracks validation compliance, and generates optimization recommendations based on performance patterns.
Monitor
Agent monitors real-time changes in Core Web Vitals scores, AMP validation errors, cache performance degradation, traffic drops on AMP pages, indexing issues, and mobile user experience metrics that fall below configured thresholds.
AI agents query AMP campaign metrics, audience segments, and creative performance in natural language. They correlate AMP spend with Facebook and Google results to identify budget reallocation opportunities. Agents automate reporting by pulling AMP data alongside your entire programmatic stack.
| Page | Sessions | CWV Score |
|---|---|---|
| /products/wireless-earbuds | 847K | 98 |
| /products/smart-watches | 623K | 96 |
| /blog/holiday-gift-guide | 312K | 81 ↓ |
| /products/fitness-trackers | 289K | 95 |
| /blog/tech-reviews-2024 | 201K | 92 |
Send AMP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AMP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What AMP metrics does Improvado extract?
How frequently can AMP data be updated?
What credentials are needed for AMP integration?
Can AMP data be combined with other DSP platforms?
Which data warehouses support AMP data?
How long does AMP integration take to implement?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your AMP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.