Data sources
/
AMP

AMP Integration: Accelerate Mobile Analytics

Pull page performance, user engagement, and traffic metrics from AMP pages. Connect directly to Google Analytics or BigQuery for complete mobile experience tracking.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AMP to your data infrastructure

Improvado integrates with AMP's API to automatically extract your advertising campaign data. The platform pulls performance metrics, audience targeting data, creative analytics, and budget information without manual intervention. Data syncs occur on your preferred schedule with automatic error handling and retry logic. Your team focuses on analysis while Improvado manages the data pipeline.

AMP Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Standardized data across marketing channels

AMP data flows through Improvado's Marketing Common Data Model for consistent formatting with other platforms. Campaign structures, metric definitions, and audience segments align with data from Google Ads, Facebook, Amazon DSP, and hundreds of other sources. This normalization eliminates data mapping headaches when building cross-platform reports. Analyze AMP performance alongside your complete marketing stack in unified dashboards.

Your sources
AMP + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their AMP integration

Cross-channel
Track AMP campaign performance alongside other programmatic platforms in single reports
5 hrs → 15 min
Budget optimization
Optimize audience targeting by comparing AMP segments with Facebook and Google performance
Manual → auto
Executive reporting
Create executive dashboards showing AMP's contribution to overall media mix effectiveness
3 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What AMP metrics does Improvado extract?
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Improvado pulls campaign performance data, audience metrics, creative analytics, spend information, and conversion tracking from AMP. The extraction includes impression data, click-through rates, and attribution metrics when available.
How frequently can AMP data be updated?
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Data refresh frequency depends on your needs and AMP's API limits. Most clients schedule daily updates, though hourly refreshes are possible for time-sensitive campaigns.
What credentials are needed for AMP integration?
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You'll need AMP API access credentials and account permissions. Improvado's technical team assists with the credential setup process to ensure proper data access and security.
Can AMP data be combined with other DSP platforms?
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Yes, Improvado normalizes AMP data with other demand-side platforms using standardized schemas. This enables unified reporting across your entire programmatic advertising stack in tools like Tableau or Power BI.
Which data warehouses support AMP data?
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AMP data can be loaded into BigQuery, Snowflake, Amazon Redshift, Azure SQL Database, and other major data warehouses. Direct connections to BI tools are also supported.
How long does AMP integration take to implement?
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Setup typically completes within 2-3 business days after credential provision. This includes API connection testing, data validation, and initial historical data load.